AGRARIS Journal of Agribusiness and Rural Development Research e-ISSN: 2527-9238 ISSN: 2407-814X Vol. 11 No. Consumer Behavior and Purchasing Decisions toward Native Chicken in Sakon Nakhon Province. Thailand LADDAWAN LERTJUNTHUK. CHANOKNAN SRILAPAT. YAOWARAT SRIWARANUN. NARAWUT RAPANKUM. THANADA KONKAN. RUEANGRIT HANMONTREE Beef Price Volatility in Indonesia: Before. During, and After the COVID-19 Pandemic ATIKAH FAJRIYAH MUBAROK. KOMALAWATI. AGUS SETIADI Strengthening Agricultural Regeneration: Determinants of Young FarmersAo Performance in Sub-Urban Villages JAJAT SUDRAJAT. WANTI FITRIANTI. ADI SUYATNO Enhancing Climate Change Resilience: Ethnicity and Gender-Sensitive in ClimateSmart Agriculture Options Implemented in Vietnam NGUYEN HUNG ANH. BUI LE VINH Understanding Poverty and Social Assistance Distribution: A Multidimensional Approach to Rural Poverty in Indonesia LUKMAN HAKIM. LALA M. KOLOPAKING. SOFYAN SJAF. RILUS A. KINSENG Advancing Local Livestock: A Strategic Community-Based Development For Pasundan Cattle Breeding In West Java ASHRUL TSANI. LIES SULISTYOWATI. IWAN SETIAWAN. RADEN SITI DARODJAH Adoption of Sandy Coastal Farming Technology in Indonesia: A Household Economics Analysis MUHAMMAD FAUZAN. YUSMAN SYAUKAT. NUNUNG KUSNADI. LUKMAN MOHAMMAD BAGA Social Innovation Approach in Integrated Farming: Advancing Rural WellBeing in Karawang Regency. West Java. Indonesia SHEILA HAUNA ARIFA. FIKRI ZUL FAHMI Vol. 2 July - December 2025 Determinants of Income and Profitability in Smallholder Seaweed Farming and Their Implications for Rural Livelihoods in Indonesia RAMADHONA SAVILLE. ENZA NAFYSA. KATSUMORI HATANAKA. NINA N. SHIMOGUCHI. CHAIRANI P. PRATIWI Indexed by: ISSN Vol. 11 No. 2 July - December 2025 AGRARIS is a periodical scientific journal on Agribusiness and Rural Development. AGRARIS is published biannually (July - December and July Ae Decembe. by Universitas Muhammadiyah Yogyakarta (UMY) and managed by the Department of Agribusiness. Faculty of Agriculture UMY in collaboration with the Agribusiness Association of Indonesia (AAI). AGRARIS was indexed in Scopus (Q. and got Science and Technology Index (SINTA) 1. Editorial Team EDITOR IN CHIEF Dr. Ir. Widodo. Department of Agribusiness. Universitas Muhammadiyah Yogyakarta. Indonesia (Scopus ID: 57215538. ADVISORY INTERNATIONAL EDITORIAL BOARD Dr. Ammar Abdul Aziz Assoc. Prof. Dr. Juwaidah Sharifuddin Prof. Masateru Senge Dr. Anidah Robani Dr. Pakapon Saiyut School of Agriculture and Food Sciences. The University of Queensland. Australia (Scopus ID: 57191076. Department of Agribusiness and Bioresource Economics. Universiti Putra Malaysia. Malaysia (Scopus ID: 55915859. United Graduate School of Agricultural Science. Gifu University. Japan (Scopus ID: 57201942. Institute of Technology Management & Entrepreneurship. Universiti Teknikal Malaysia Melaka. Malaysia (Scopus ID: 55655498. Department of Agricultural Economics. Khon Kaen University. Thailand (Scopus ID: 57197711. EDITORIAL BOARD Prof. Dr. Muhammad Firdaus. Si. Department of Economic. IPB University. Indonesia (Scopus ID: 57204838. Dr. Triyono. Department of Agribusiness. Universitas Muhammadiyah Yogyakarta. Indonesia (Scopus ID: 57193756. Suprehatin. SP. MAB. Ph. Department of Agribusiness. IPB University. Indonesia (Scopus ID: 57220105. Dr. Susanawati. Department of Agribusiness. Universitas Muhammadiyah Yogyakarta. Indonesia (Scopus ID: 57194276. Prof. Subejo. Sc. Ph. Department of Extension and Communication. Universitas Gadjah Mada. Indonesia (Scopus ID: 57191036. Dr. Abdul Mutolib. Department of Agribusiness. Siliwangi University. Indonesia (Scopus ID: 57191584. Zuhud Rozaki. App. Sc. Ph. Department of Agribusiness. Universitas Muhammadiyah Yogyakarta. Indonesia (Scopus ID: 57192575. Heri Akhmadi. Ph. Department of Agribusiness. Universitas Muhammadiyah Yogyakarta. Indonesia (Scopus ID: 57221847. II AGRARIS: Journal of Agribusiness and Rural Development Research Address Secretariat of AGRARIS: Journal Agribusiness and Rural Development Research Ground Floor of F3 Building (Siti Walidah Buildin. Jl. Brawijaya. Tamantirto. Kasihan. Bantul. Yogyakarta. Indonesia 55183 Telp. 0274-387656 . Fax. e-mail: agraris@umy. WA: 62 853-2873-7828 Vol. 11 No. July - December 2025 i Table of Contents AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 11 No. 2 July Ae December 2025 Editorial Team . Table of Contents . i Preface . i Manuscript Guidelines . Article Consumer Behavior and Purchasing Decisions toward Native Chicken in Sakon Nakhon Province. Thailand Laddawan Lertjunthuk. Chanoknan Srilapat. Yaowarat Sriwaranun. Narawut Rapankum. Thanada Konkan. Rueangrit Hanmontreea. https://doi. org/10. 18196/agraris. Beef Price Volatility in Indonesia: Before. During, and After the COVID-19 Pandemic Atikah Fajriyah Mubarok. Komalawati. Agus SetiadiAA. https://doi. org/10. 18196/agraris. Strengthening Agricultural Regeneration: Determinants of Young FarmersAo Performance in Sub-Urban Villages Jajat Sudrajat. Wanti Fitrianti. Adi Suyatnoa. https://doi. org/10. 18196/agraris. Enhancing Climate Change Resilience: Ethnicity and Gender-Sensitive in Climate-Smart Agriculture Options Implemented in Vietnam Nguyen Hung Anh. Bui Le Vinha. AA 234-254 https://doi. org/10. 18196/agraris. Understanding Poverty and Social Assistance Distribution: A Multidimensional Approach to Rural Poverty in Indonesia Lukman Hakim. Lala M. Kolopaking. Sofyan Sjaf. Rilus A. Kinsenga. https://doi. org/10. 18196/agraris. Advancing Local Livestock: A Strategic Community-Based Development For Pasundan Cattle Breeding In West Java Ashrul Tsani. Lies Sulistyowati. Iwan Setiawan. Raden Siti Darodjaha. https://doi. org/10. 18196/agraris. Adoption of Sandy Coastal Farming Technology in Indonesia: A Household Economics Analysis Muhammad Fauzan. Yusman Syaukat. Nunung Kusnadi. Lukman Mohammad Baga. https://doi. org/10. 18196/agraris. Social Innovation Approach in Integrated Farming: Advancing Rural Well-Being in Karawang Regency. West Java. Indonesia Sheila Hauna Arifa. Fikri Zul Fahmia. a 317-342 https://doi. org/10. 18196/agraris. Determinants of Income and Profitability in Smallholder Seaweed Farming and Their Implications for Rural Livelihoods in Indonesia Ramadhona Saville. Enza Nafysa. Katsumori Hatanaka. Nina N. Shimoguchi. Chairani P. Pratiwia343-363 https://doi. org/10. 18196/agraris. Journal of Agribusiness IV AGRARIS: and Rural Development Research Preface Bismillahirrahmaanirrahiim. AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 11 No. (JulyAeDecember 2. has been successfully published. This edition consists of nine research articles which represent several focuses and scopes of the journal, including: agricultural marketing. agricultural economics. agricultural development and policy. sustainable agriculture. rural development. and food security. The scope of agricultural marketing was represented by the article entitled Consumer Behavior and Purchasing Decisions toward Native Chicken in Sakon Nakhon Province. Thailand by Lertjunthuk et al. , which analyzes consumer preferences and purchasing behavior toward local poultry products as an important reference for developing market-oriented livestock strategies. In the area of agricultural economics, this edition presents two important The first was Beef Price Volatility in Indonesia: Before. During, and After the COVID-19 Pandemic by Mubarok et al. , which investigates price dynamics and market uncertainty in the Indonesian beef sector. The second was Determinants of Income and Profitability in Smallholder Seaweed Farming and Their Implications for Rural Livelihoods in Indonesia by Saville et al. , focusing on economic performance and livelihood implications in coastal aquaculture. The theme of agricultural development and policy was discussed in Strengthening Agricultural Regeneration: Determinants of Young FarmersAo Performance in Sub-Urban Villages by Sudrajat et al. , highlighting the crucial role of youth in sustaining the future of agriculture through performance improvement and regeneration strategies. The scope of sustainable agriculture is enriched by two articles. The first. Enhancing Climate Change Resilience: Ethnicity and Gender-Sensitive in Climate-Smart Agriculture Options Implemented in Vietnam by Anh and Vinh, emphasizes inclusive approaches in climate-smart agriculture. The second. Adoption of Sandy Coastal Farming Technology in Indonesia: A Household Economics Analysis by Fauzan et al. , evaluates technological adoption in marginal coastal land to support sustainable production systems. In the field of rural development, two articles provide significant contributions. Advancing Local Livestock: A Strategic Community-Based Development for Pasundan Cattle Breeding in West Java by Tsani et al. explores community empowerment in local cattle development, while Social Innovation Approach in Integrated Farming: Advancing Rural Well-Being in Karawang Regency. West Java. Indonesia by Arifa and Fahmi discusses social innovation as a driver for rural prosperity. The issue of food security and poverty alleviation was addressed in Understanding Poverty and Social Assistance Distribution: A Multidimensional Approach to Rural Poverty in Indonesia by Hakim et al. , offering a comprehensive analysis of rural poverty and the effectiveness of social assistance distribution. The articles in this edition reflect diverse geographical authors, including Thailand. Vietnam. Japan, and Indonesia, demonstrating the journalAos commitment to presenting international perspectives on agribusiness and rural development. The various research findings were expected to serve as valuable references for academics, practitioners, stakeholders, and policymakers in formulating evidence-based strategies for sustainable agricultural and rural transformation. Finally, we would like to express our sincere gratitude to all authors, reviewers, and editorial board members for their dedication and valuable contributions to the publication of this issue. May this edition provide meaningful insights and inspire further research in the field of agribusiness and rural Yogyakarta. Indonesia December 2025 Editor in Chief Dr. Ir. Widodo. Vol. 11 No. July - December 2025 Manuscript Guidelines Manuscript Submission Criteria: The manuscript is a result of agribusiness and rural development research. The manuscript should have a novelty/authenticity contribution or uniqueness for academic . The manuscript contains original research work, free from plagiarism and other unethical attitudes. The author must ensure that the manuscript has not been published in the other periodical journals at the time of manuscript submission. Manuscript Systematics: Title. The title should be brief, describe the uniqueness of the research, not exceeding 20 words, and should begin with a capitalized letter for each word. AuthorAos name and affiliation. The authorAos name should be included by affiliation . rite completel. and email address, without the academic title. Abstract. The abstract is written in English, one paragraph with single spacing . aximum 250 word. without references or formulas. Keywords consist of 3-5 words or phrases . The abstract contains a brief description of the research background . aximum two sentence. , aims, methods, main results, and Introduction. The introduction is written without numbers and/or pointers. This section consists of . nature and scope of the problem in a broader . ational, regional, internationa. context, . review of relevant literature, . significance/novelty/contribution of this research on knowledge, . aims of this research. there is a hypothesis, declare it explicitly and not in an interrogative sentence. It should be written efficiently and supported by references. Extensive discussion of relevant literature should be included in the discussion, not in the introduction. Research Method. This section should explain how the research was conducted. It should be written clearly and completely containing a clear description of . population and sampling, . data measuring and collecting, . variable and data analysis. This research method should be sufficiently detailed. For qualitative research, please adjust this method to scientific writing habits while considering the repeatability of the It was unnecessary to write analysis methods commonly . F-test formula, t-tes. but just referred to your source. References for original methods/procedures must be stated, and all modifications of procedures . f an. should be explained. Symbol description of the model was suggested to be written on Result and Discussion. The beginning of the results and discussion presents the data and found facts, calculated, and discovered. Data should be presented in Tables or Figures when feasible. The table should be clear and stand-alone, giving complete information without text. The title of Table and Figure should briefly and clearly describe the facts described. Symbols written in Table and Figure should be given complete information and allow the reader to interpret the results. Each Figure and Table must be referred to in the In the rest of the section, the author must discuss the research findings. Conclusion. This section summarizes the principal findings and is written briefly. Conclusion related to the introduction and aims or hypothesis but did not repeat the discussion. Conclusion written critically, logically, and honestly based on the existing fact, and full of cautions if there was a generalization. A recommendation showed the significance of the results/findings or practical application. This section, written in paragraph form, does not use numbering or bullets. Journal of Agribusiness VI AGRARIS: and Rural Development Research Acknowledgments . f necessar. This section provided the authors with gratitude to the research funder, facility, or suggestion and for the statement if the article is part of the thesis/dissertation. Author contributions: for the article with several authors, please write each author's contribution in a brief The authorship must be limited to those who have contributed, besides reading and agreeing on the final manuscript. Conflict of interest: the author should declare the conflict of interest or state "the authors declare no conflict of interest. " The author must identify and state the circumstances that may influence the interpretation of the research results. References.