Stadium as a Landmark: Captain I Wayan Dipta Stadium Tour Program as a New Attraction for Sports Tourism in Bali Stadium as a Landmark: Captain I Wayan Dipta Stadium Tour Program as a New Attraction for Sports Tourism in Bali 1,2,3 I Putu Satria Prayoga1.
I Nyoman Darma Putra2*.
I Wayan Suardiana3 Master's Program in Cultural Studies.
Faculty of Humanities.
Udayana University Jalan Nias 13 Denpasar 80114 *Corresponding Author: darmaputra@unud.
ABSTRACT
The Bali United Football Club's Captain I Wayan Dipta Stadium Tour Program, which was initiated recently, has started attracting tourists.
This program, which has been running since 2019, is particularly popular among football fans.
This study aims to explore the development of the Captain I Wayan Dipta Stadium Tour using a qualitative method.
Data were collected through observation and interviews and analyzed using commodification theory.
The research findings conclude that the development of the Captain I Wayan Dipta Stadium Tour, which began with Bali United's arrival in Bali and the renovation and beautification of the stadium, not only increased the stadium's popularity but also added a new tourist attraction to Bali's sports tourism.
Bali's tourism, which is dominated by natural and cultural attractions, has expanded to include sports tourism in the form of stadium tours.
Keywords: Bali United FC.
Captain I Wayan Dipta Stadium, stadium tour program, stadium as landmark, sport tourism
ABSTRAK
Program tur stadion Kapten I Wayan Dipta yang dicetuskan oleh klub sepak bola Bali United belakangan ini mulai menarik wisatawan.
Program yang dilaksanakan sejak 2019 ini diminati oleh para wisatawan terutama para penggemar sepak bola.
Penelitian ini bertujuan untuk mendeskripsikan pengembangan tur stadion Kapten I Wayan Dipta dengan menggunakan metode kualitatif.
Data yang dikumpulkan dengan teknik observasi dan wawancara dianalisis dengan teori komodifikasi.
Hasil penelitian menyimpulkan bahwa pengembangan wisata tur stadion Kapten I Wayan Dipta yang diawali dengan kedatangan Bali United ke Bali serta direnovasi dan dipercantiknya stadion tersebut, tak hanya meningkatkan popularitas stadium tetapi juga menambah daya tarik wisata baru berupa wisata olah raga di Bali.
Pariwisata Bali yang didominasi oleh wisata alam dan budaya kini bertambah karya dengan daya tarik wisata baru yaitu wisata olahraga berupa stadion tur.
Kata kunci: Bali United FC.
Stadion Kapten I Wayan Dipta.
Program Tur Stadion, stadion sebagai landmark, wisata olahraga
INTRODUCTION
(Picard, 1996.
Vickers, 2.
The reason the Cultural tourism has long been the Dutch colonial government developed Bali as branding of Bali tourism, developed by the a cultural tourism destination was to change Dutch colonial government in the 1920s the negative image of the colonial government Jurnal Panggung V35/N2/06/2025 I Putu Satria Prayoga.
I Nyoman Darma Putra*.
I Wayan Suardiana due to the Puputan Badung War in 1906 and While natural and cultural attractions the Puputan Klungkung War in 1908, which continue to be magnets.
Bali also has a new resulted in many Balinese deaths following tourist attraction, namely the tour to Captain I Wayan Dipta Stadium.
Gianyar.
Initially, the This negative image was changed through Dipta Stadium Tour was launched in 2019 but the process of Balinization or balisering was suspended when the Covid-19 pandemic (Juliantara, 2021, pp.
Sendra 2.
first hit Indonesia.
The management of Bali subsequent developments, after Indonesia's United Football Club (BUFC) reopened it independence.
Bali's tourist attractions were in early 2022 (Minke, 2.
In many cities, not only culture and nature but also many creative attractions, such as spiritual tourism, markers, such as the Gelora Bung Karno Stadium in Jakarta (Erlangga & Nugraha.
Dutch tourism, and cooking classes, which are usually categorized as special interest tourism (Trauer, 2.
Minke, 2.
Utilizing the type of nostalgic sports tourism, stadium tours can contextualize the In the development of special interest scope of fans' love for the club, a sense of tourism, there is also sports tourism.
This can loyalty, and emotional bonds that can fulfill be seen from the surfing championships on the desires of its enthusiasts.
This is also Kuta Beach starting in the 1970s and becoming what attracts the interest of the management popular in the 1980s.
Bali has also hosted of the Bali United football club to develop several running sports competitions, such sports tourism.
Stadium tours align with as the 'Bali 10 K' Marathon .
the government's efforts to develop sports which was participated in by local, national, tourism strategies to enhance the development and world-class runners.
The popularity of Indonesian tourism (Daud, et al.
, 2.
of 'Bali 10 K' was continued with the 'Bali Through sports tourism, tourists can also Nittoh Marathon', a marathon running event be introduced to local culture, conversely, sponsored by the Nittoh tea company.
Japan.
through cultural attractions, tourists can be While developments continue, these motivated to visit stadium landmarks (Yana tourism-oriented running competitions are , 2021.
Ishomi, 2024.
Ariantha et al.
held incidentally.
Recently.
Bali has also Stadium landmarks are not only sports hosted international tennis matches held in facilities but also architectural buildings with Nusa Dua.
Additionally, the marathon race special interest tourism attractions (Trauer, sponsored by Maybank was held again in Yuliant & Sukada, 2.
Maybank Indonesia held the Maybank Bali United uses world football clubs Marathon on August 25, 2024, at the Bali as references in sports achievements and United Training Center.
Gianyar Bali, and in implementing stadium tours.
The club, featured marathon .
195 k.
, half-marathon formed in Bali in 2015, rents Captain I Wayan .
1 k.
, and 10K categories.
Dipta Stadium as its headquarters.
From the Jurnal Panggung V35/N2/06/2025 Stadium as a Landmark: Captain I Wayan Dipta Stadium Tour Program as a New Attraction for Sports Tourism in Bali beginning.
Bali United has implemented obtained from online mass media were used various programs to increase the club's to support the primary data obtained.
financial income.
Income is not only reliant The on sponsorship money but also on the sale using commodification theory, a concept of club merchandise at the megastore and introduced by Karl Marx to describe a form food and drinks at the Bali United cafy.
For of transformation .
n Fuchs 2.
Marx children's games.
Bali United then opened stated that commodification is a form of Playland, which contains various games.
The transformation of social relations that were entertainment facilities in the stadium area initially non-commercial into a commercialized and the development of stadium tours by Karl Marx also stated that major European football clubs inspired the commodification refers to the bourgeoisie in Bali United football club to create a stadium the capitalist social system controlling society tour program.
As a new program in Bali or by transforming personal value into exchange Indonesia, the existence of this stadium tour value (Ertman, 2.
has not been widely studied.
In line with Karl Marx.
Baskoro Suryo Benindo .
stated that commodification consists of two words, namely commodity METHOD and modification.
A commodity is a good This study uses a qualitative method to or service that has economic value, while analyze the development of the Bali United modification is a change in function or form.
stadium tour as a sports tourism destination So, commodification is a change in value and in Bali.
The qualitative method is also used function in goods, services, or others that to identify the internal and external factors have selling value or economic value to be of Captain I Wayan Dipta Stadium in its consumed by society (Benindo, 2018: .
development to become a new sports tourism In this study, commodification theory Qualitative data in the form is used to see the significant changes in the of descriptive information obtained from function of Captain I Wayan Dipta Stadium informants, such as information about the from a place for training, matches, or activities Captain I Wayan Dipta Stadium tour, internal related to the Bali United Football Club, which and external components of Captain I Wayan then transformed into one of the stadiums Dipta Stadium, are used to complement the open to the public for stadium tours.
addition to tours.
Captain I Wayan Dipta Primary data were obtained directly Stadium is also equipped with a megastore, from informants to know more details about cafy, and playground, making it a place for the background and process of developing the sports tourism with high selling value.
Captain I Wayan Dipta stadium tour conducted by the management.
Then, secondary data in the form of books, articles, and writings Jurnal Panggung V35/N2/06/2025 I Putu Satria Prayoga.
I Nyoman Darma Putra*.
I Wayan Suardiana
RESULTS AND DISCUSSION
stadium, such as its architectural design.
Development of Dipta Stadium as a Tourist spectator stands, lighting, facilities for players.
Attraction staff, spectators, and even the media, parking The development of Captain I Wayan facilities, and the main field, which continues Dipta Stadium as a tourist attraction by to be adjusted to FIFA's special standards.
Bali United Club has dual benefits.
Besides date.
Dipta Stadium has undergone polishing, introducing the stadium as a landmark or especially to welcome the U20 World Cup.
architourism, architectural tourism (Yuliant To provide a shopping outlet for Bali & Sukada, 2.
, it is also an effort to gain United merchandise, a Megastore was built additional income.
The Minister of Home on the southern side of Dipta Stadium.
The Affairs Regulation No.
1 of 2011 states that Bali United megastore covers an area of 1000 starting January 1, 2012, football clubs in This megastore began operating in Indonesia no longer receive funding from the The spacious and luxurious design of the regional budget (APBD), so the need to seek megastore attracts visitors who come to shop funds for football clubs becomes a necessary .
ee Photo .
The variety of products sold This aligns with the issuance of is also very diverse, ranging from stickers, the blueprint of the Indonesian Football glasses, water bottles, jerseys, jackets, and hats.
Association Souvenirs are essential in tourism, and for Bali (PSSI) Indonesian football towards a modern industry.
The United, this is a source of income (Photo .
modern industrial football model is to build After the construction of the Megastore, club professionalism with football not only in 2018.
Bali United continued with the as a game but also as entertainment and construction of Bali United Cafy.
Its location business development.
In 2015, the island of is not far from the Bali United Megastore.
The Bali welcomed the Samarinda football club, main concept of Bali United cafy mimics The which later changed its name to Bali United Red Cafy at Old Trafford Stadium owned by Pusam and then to Bali United until now.
Manchester United in England.
Bali United Bali United Club then chose Captain I Wayan cafy offers various types of food and drinks.
Dipta Stadium as its headquarters.
from local to western flavors.
The cafy has a The Dipta Stadium side that directly faces the field with a thick headquarters is done by renting it for a long- glass barrier.
The side facing the field can be term period.
The rental contract price of Dipta reserved to watch matches comfortably from Stadium by Bali United is Rp547,000,000 inside the cafy .
ee Photo .
per year .
ttp://w.
Since Bali United Cafy also provides games the arrival of the Bali United football club at that can be used by children .
Along Dipta Stadium, the stadium has undergone with the construction of the cafy, a playland was built between the megastore and the cafy carried out gradually, both on a small and to pamper children .
ee Photo .
Playland large scale.
Renovations include the entire consists of various games and is even equipped Jurnal Panggung V35/N2/06/2025 Renovations Stadium as a Landmark: Captain I Wayan Dipta Stadium Tour Program as a New Attraction for Sports Tourism in Bali Photo 1.
Inside view of Bali United Megastore at Dipta Stadium (Photo: Satria Prayog.
Photo 3.
Outside view of Bali United Playland with many children playing (Photo: Satria Prayog.
industry, stadiums are not only used as arenas for matches but also as sports tourism The use of stadiums falls into the category of nostalgic sports tourism, aiming to express fans' love for the club or players by experiencing the atmosphere directly.
The Federation International Football Association Photo 2.
Inside view of Bali United Cafy directly facing the field, allowing for match viewing while dining (Photo: Satria Prayog.
(FIFA) recommends in the Football Stadium Technical Recommendation and Requirement that stadiums can be used for events other than sports to increase stadium usage and additional club income.
The document also with a ball pit.
There are also massage chairs explains that football stadiums can be used for that parents can use while waiting for their other sports events, stadium tour packages, children to play.
The system used in Bali or entertainment activities such as concerts.
United Playland is the purchase of cards and festivals, theater performances, and others.
top-ups with prices ranging from Rp60,000 to In practice, using stadiums for activities Rp500,000.
The obtained card can be swiped other than football matches can provide input on the game to be used.
Each game has its to the management.
This additional income can price, ranging from Rp3,000 to Rp15,000.
help with the maintenance or renovation of the With the increasing number of facilities stadium, which incurs significant costs.
Using and activities in the Bali United stadium stadiums for other activities is also a synergy area, the management of the Bali United between the management and the surrounding football club opened a stadium tour program.
If there are significant events at In the development of the modern football the stadium, the surrounding community will Jurnal Panggung V35/N2/06/2025 I Putu Satria Prayoga.
I Nyoman Darma Putra*.
I Wayan Suardiana be affected, such as parking fees or shopping Wayan Dipta Stadium tour.
The purpose of the stalls and kiosks .
Captain I Wayan Dipta Stadium tour program In practice, a stadium tour is an activity of is to allow fans to see, touch, and take photos visiting and touring the stadium accompanied directly while at their favorite club's stadium.
by a tour guide.
The stadium tour program was initially carried out by major European Dipta Stadium Tour Program football clubs.
Major clubs with extraordinary The Dipta Stadium tour offers a tour histories and magnificent stadiums.
This around the stadium accompanied by a tour makes football-crazy tourists always dream of The stadium tour booking system can visiting these fantastic stadiums.
be done by coming directly to Dipta Stadium.
The Bayern Munich football club in Besides coming directly to enjoy the stadium Germany has a stadium tour at the Allianz tour, you can also contact the tour guide in Arena.
The Allianz Arena stadium is quite far The ticket price per person to enjoy the from the city center of Munich.
This stadium Dipta Stadium tour is Rp200,000.
The ticket has a capacity of 71,000 spectators (Kompas.
price includes lunch or dinner, a stadium tour, tv, 2.
Its shape resembles an inflatable and a tour guide.
rubber boat, making the German public call it The Dipta Stadium tour route will go "Schlauchboot.
" The ticket price for the Allianz through the main entrance, showcasing Arena stadium tour is 12 Euros or around the grandeur of the stadium from the outer Rp196,000.
The tour lasts for 60 minutes to side, then continuing to the main grass field, tour the stadium and see the collection of which has witnessed various national and photos and jerseys of the players.
Many other international events.
The tour continues by stadiums in Europe are tourist attractions seeing the field lights.
LED Board, advanced and receive high visits, such as the Emirates LED Score.
Then proceed to the field used Stadium owned by Arsenal and Old Trafford for warming up.
Continue to the stands and owned by Manchester United.
During each surrounding areas, namely the players' locker visit, tourists are invited to see the collection room .
ee Photo .
, whirlpool.
VIP stands, of photos of great Barcelona players in the VVIP lounge.
Royal Box.
Players Tunnel room.
Visitors are also invited The tour continues to visit rooms to see the FCB museum, which contains specifically used, such as the press conference championship trophies from the Spanish or room, media room, main lobby, and organizer European champions league and the history The next place is the entertainment area of great Barcelona players.
built to meet the needs of supporters who come This opportunity was well captured by and visit Dipta Stadium.
The entertainment the Bali United football club.
After carrying places offered are Bali United Megastore.
Bali out large-scale renovations at Dipta Stadium.
United Playland, and Bali United Cafy.
The the Bali United club then packaged nostalgic last area visited in the stadium tour is the sports tourism packages in the Captain I outer area, namely the regular parking lot and Jurnal Panggung V35/N2/06/2025 Stadium as a Landmark: Captain I Wayan Dipta Stadium Tour Program as a New Attraction for Sports Tourism in Bali Photo 4.
Several foreign tourists enjoying the stadium tour with a guide in the players' Locker Room (Photo: baliutd.
Photo 5.
Stadium tour offer brochure at Bali United Cafy (Photo: Satria Prayog.
Internal and External Analysis of Stadium Tour as a New Tourist Destination in Bali VIP parking lot.
Internal and external analysis of the In promoting the Dipta Stadium tour.
Dipta Stadium tour uses commodification Bali United has offered contract cooperation to According to Mosco, commodification travel agencies.
Three travel agency companies is the process of changing the value of a have established cooperation for the Dipta Products that initially only have Stadium tour.
Besides cooperation with travel use value through commodification can agencies, tour guides also actively offer the increase exchange or selling value.
The need Dipta Stadium tour program to visitors of for products is determined by the producer.
Bali United Cafy.
Bali United Playland, or In reality, the higher the price of a product.
Bali United Megastore .
ee Photo .
Direct the higher the individual and social need stadium tour offers to visitors have received for the product (Kurniawan, 2020, p.
positive responses so far.
Commodification can analyze internal and Many visitors are satisfied because they external factors in developing the Captain can tour while listening to the tour guide's I Wayan Dipta stadium tour as a new sports Visitors are also delighted with tourism destination in Bali.
the atmosphere and various opportunities Internal analysis reveals that Dipta to take photos in several places with specific Stadium meanings, such as at the megastore display.
Blahbatuh District.
Gianyar Regency.
Gianyar namely the 1st league I Indonesia champion Regency is one of the 7 regencies in Bali.
trophy obtained by Bali United when they Gianyar Regency is known as the Land of became champions in 2019 and the trophy Art.
This is because many arts are born and display at Bali United cafy when Bali United develop rapidly in Gianyar Regency.
Various became champions again in 2022.
arts developed include dance, crafts, painting.
Buruan Village, and carving.
The location of Dipta Stadium is quite Jurnal Panggung V35/N2/06/2025 I Putu Satria Prayoga.
I Nyoman Darma Putra*.
I Wayan Suardiana strategic because it is not far from Denpasar Indonesia's independence.
This hero.
Captain City and I Gusti Ngurah Rai Airport.
The I Wayan Dipta, died in battle at a young age, distance to Captain I Wayan Dipta Stadium 20 years old.
from Denpasar City is only 47 minutes, and The naming of the stadium was not done from I Gusti Ngurah Rai Airport is 56 minutes.
According to Suryawan, the Gianyar The distance between Captain I Wayan Dipta Regency Government held discussions with Stadium and the Ubud area, a popular tourist various parties, including veteran fighters, to spot in Gianyar Regency, can be reached in 20 decide on the name.
In these discussions, they agreed on using the name "Kapten I Wayan Of course, the location's proximity to the Dipta.
" Captain I Wayan Dipta's relentless airport and city center is very advantageous struggle, even at a young age, inspired the because it allows tourists who want to visit Gianyar Regency Government.
It was hoped the Ubud area to take the time to stop and rest that the spirit of Captain I Wayan Dipta's fight for a while from the tiring journey at Dipta would be passed down in the field of sports Stadium.
Being in Gianyar Regency, which is .
already famous and close to the city center.
Since its inauguration.
Stadion Kapten I airport, and popular Ubud area, makes this Wayan Dipta has served as the home ground stadium very strategic and easily accessible to for the Persegi Gianyar football club.
The tourists when visiting Bali.
first league match held at Stadion Dipta was Captain I Wayan Dipta Stadium began between Persegi Gianyar and Persebaya in construction in 1977.
The construction was the 2004 Indonesian Division I league.
Persegi initiated by Gianyar Regent Tjokorda Gede Gianyar brought fame to the name of Stadion Budi Suryawan .
The construction Kapten I Wayan Dipta.
However, by 2007, of Dipta Stadium began with Tjok Suryawan's Persegi Gianyar began to experience a decline, idea about Bali's need for an internationally eventually going bankrupt, and the stadium standard stadium.
The construction of an was left abandoned.
Later, the stadium was international stadium was expected to serve used by Bali Devata and Persires as their as a public facility that would provide comfort base, but once again, it was left neglected and for both players and spectators of various overgrown with weeds.
sports events.
Suryawan's In 2015, when Bali United Pusam entered.
Stadion Dipta started to receive significant growing tourism industry in Bali, which The process of renovation and clearly required international-standard sports various improvements continued to make the The stadium was officially opened stadium a suitable and internationally standard by Suryawan on February 19, 2003, with sports facility.
Bali United helped raise the a capacity of 25,000 spectators.
The name profile of Stadion Dipta both nationally and "Kapten I Wayan Dipta" was chosen to honor Currently, the stadium hosts one of the physical revolution heroes after various football matches at local, national, and Jurnal Panggung V35/N2/06/2025 Stadium as a Landmark: Captain I Wayan Dipta Stadium Tour Program as a New Attraction for Sports Tourism in Bali international levels.
West Stand .
Stadion Dipta is not only used for football The renovation of Stadion Dipta to matches but also for athletic events.
It is now international standards has certainly had a one of the busiest stadiums in Indonesia.
significant impact.
Since 2018.
Stadion Kapten Some of the current facilities at Stadion Dipta I Wayan Dipta has hosted various football include a grandstand, high-quality field matches, some of which include Bali United's grass, excellent lighting with clear visibility, debut in the 2018 AFC Cup, a friendly match tidy locker rooms, and comfortable spectator against the Timor Leste U-23 national team in seating .
2019, and the 2019 World Cup qualification External analysis reveals that the arrival of the Bali United Pusam football club in 2015 match between Indonesia's national team and Vietnam.
brought new life to Stadion Dipta.
The club On a local scale, the stadium also hosted immediately signed a long-term stadium the 2019 Liga 3 match for the Bali region.
rental contract to make it their home base.
The After the Liga 3 match, it was used again for rental contract for Stadion Kapten I Wayan the U-20 Liga 1 matches in 2019.
In Liga 2, the Dipta with Bali United is Rp547,000,000 stadium hosted Sulawesi Utara United against per year .
The long- PSIM Yogyakarta in 2019.
Additionally, a term lease was signed so that Bali United's Liga 1 match between Persib and Persebaya management could carry out renovations to in 2019 was also held at Stadion Dipta.
The meet international standards.
stadium also hosted a friendly match between In preparation for the U-20 World Indonesia U-19 and China U-19.
Cup.
Stadion Dipta underwent renovations.
The popularity of Stadion Dipta has including improvements to the interior with naturally become a tourist attraction, as FIFA standard facilities.
The grass quality was proven by the increasing number of visitors upgraded to Zoysia Matrella grass, and the to the stadium.
Several YouTubers have lighting capacity was increased to 2,400 lux, uploaded promotional videos of Stadion with 72 lights per pole, up from the previous Dipta, reaching a wide audience, which means 1,300 lux.
There are now four locker rooms the promotion continues.
Alfa Virgiansyah, and two referee changing rooms.
Players and the guide for the Stadion Dipta tour, explained referees are also provided with jacuzzi facilities that, on average, about 50 tourist groups visit in every changing room.
New facilities include per month, with most of them being European an indoor warm-up area and VVIP rooms.
tourists, including those from the Netherlands.
The stadium is also equipped with CCTV and England, and Germany (Wiguna, 2.
two videotrons to help broadcast important The Stadion Dipta tour management moments, such as goals, during matches.
The West Stand now features individual seating, with ticket reservations available directly at and most notably, there is a lift for VIP the Bali United Cafy or through WhatsApp spectators located on the fourth floor of the messages to the tour guide, who is ready to Jurnal Panggung V35/N2/06/2025 I Putu Satria Prayoga.
I Nyoman Darma Putra*.
I Wayan Suardiana greet, and guide interested visitors.
Since creativity is needed to open the stadium as 2018, the Kapten I Wayan Dipta stadium a tourist destination.
The initiative to make tour has received positive feedback from the Stadion Dipta a tourist attraction should be In its promotional efforts, the Kapten considered as a model for other stadiums in I Wayan Dipta tour has also partnered with Indonesia.
travel agencies.
Based on YouTube videos, it is evident that tourists from Malaysia have also visited the stadium.
As a landmark and *** an architourism site.
Stadion Dipta, which has grown in popularity as a venue for national and international football matches, will BIBLIOGRAPHY