JAPANEDU: Jurnal Pendidikan dan Pengajaran Bahasa Jepang Vol.
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JAPANEDU:
Jurnal Pendidikan dan Pengajaran Bahasa Jepang http://ejournal.
edu/index.
php/japanedu/index A Critical Discourse Analysis on the Representation of Female Idols in the AuIdolAy Song Lyric by Yoasobi From the Feminism Point of View Ghaida Farisya1.
Via Luviana Dewanty2 Study Program of Tourism.
Faculty of Economy.
Universitas Garut.
Garut.
Indonesia Study Program of Japanese Language Education.
Universitas Pendidikan Indonesia.
Bandung.
Indonesia ghaida@uniga.
ABSTRACT
Each song lyric has a message that the writer wants to convey to the listener about what the writer feels and thinks.
This research discusses how Japanese female idols are represented in the opening soundtrack of the anime song AuOshi no KoAy which is currently being discussed among Japanese idol fans.
The song titled AuIdolAy is the work of a duo band known as Yoasobi, telling a story of anxiety and sadness in the romance of Japanese youth life but accompanied by uplifting techno When song lyrics are made based on commercial interests, the meaning of the text should be criticized to find out who is in a dominating position and who is not.
The song AuIdolAy in this research is analyzed using Sara MillsAos Critical Discourse Analysis (CDA) .
with a feminist perspective to analyze the presentation of the storyteller .
and the told .
The results of this study show that the position of female idols as objects is shown as a figure who does not talk about herself much, her desires and feelings are less well conveyed.
Female idols are shown more from the fansAo point of view as the position of the storyteller .
The position of female idols in the lyrics is only shown by stereotypical idol characters who are required to have a positive image, have high loyalty to fans, are required to be perfect by covering all flaws, and are prohibited from dating.
Although the song AuIdolAy is an anime soundtrack that discusses the other side of idol life, in this song, the opportunity to voice the thoughts and what female idols want to express is not well displayed.
Thus, the lyricist only presents female idols based on what they want for the sake of desire and sexual objects.
This research only uses one main data source, namely song lyrics.
It is hoped that future research can use a variety of main data sources such as anime or manga.
KEYWORDS
Critical Discourse Analysis (CDA).
Feminism.
Idol.
Representation.
Song Lyrics.
First received: 05 October 2023
ARTICLE INFO
Revised: 31 October 2023
Final proof accepted: 15 December 2023
Available online: 25 December 2023
INTRODUCTION
Nowadays, people easily read and sing-song lyrics from their favorite singers, bands, and girl/boy groups through streaming media including Spotify, iTunes.
YouTube Music, and many other media.
With this convenience, song lyrics become a direct communication medium between songwriters and listeners to express feelings and provide messages and information (Wall, 2003.
Medina & 135 | P a g e e- ISSN 2528-5548 | p-ISSN 27764478 Ghaida Farisya.
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A Critical Discourse Analysis on the Representation of Female Idols in AuIdolAy Song Lyric by Yoasobi:
From the Feminism Point of View Noorman, 2.
Apart from being a medium of communication, each song lyric has a distinctive characteristic depending on the songwriterAos purpose, whether the song is written on his desire to express his feelings and thoughts, or there is a second party who asks or encourages the songwriter to create something based on the expectations and satisfaction of the listener .
(Huaman & Idemaru, 2.
When song lyrics are made based on commercial interests, the meaning of the text should be criticized to find out about the issue of power ideologically and which social group as a centralized controller is spread at the level of social formation so that it can determine who has a dominating position and who does not (Barker.
Criticism of works in the form of texts, one of which is song lyrics, is an activity of exploring textual meaning by investigating how the world is socially constructed and displayed to and by us, this is referred to as representation (Hall, 1996.
Barker, 2.
Studies on representation in song lyrics have been conducted, for example in research by Urbano et al .
analyzing how women are represented in song lyrics made by female and male songwriters in the rap music The results of his research reveal that song lyrics written by female authors are more inviting to women to be confident in what they have, in this case, the body.
Meanwhile, the lyrics written by male songwriters tell the story of inviting and tempting women to engage in sexual activities.
In addition to differences in perspective between male and female songwriters, research conducted by Kusumaningrum .
discusses how songs with positive female body themes are displayed in popular songs that enter the global Billboard sequence.
It shows that there is a tendency for songwriters to attack the ideal image of thin women by using harsh words and tones to justify their image.
In this case, women love themselves, and their bodies with the concept of the male gaze that promotes womenAos selfconfidence through a male perspective.
addition, research conducted by Hariyana.
Rasyid.
Anwar, and Hum .
and Widjanarko .
discussed the representation of women in song lyrics using Critical discourse analysis by Sara Mills.
The results showed that in the song lyrics they studied, the position of women is still marginalized as objects whose existence and role are displayed based on menAos views.
Women are shown as negative images such as fierce, flirtatious, and weak but on the other hand, are shown as positive images attached to typical feminine Based on the previous research above, the discussion of how song lyrics represent women as wives and mothers, then their image and position are still marginalized.
From the discussion of womenAos representation, the author is interested in examining how women who act as idols are displayed in the lyrics entitled AuIdolAy by Yoasobi.
Considering that there is still little research on working women as idols in song lyrics (Huaman & Idemaru, 2.
, this research will analyze the lyrics of the song AuIdolAy by Yoasobi, an iconic song about Japanese female idols.
Released in 2023, the song AuIdolAy is the opening soundtrack for the anime entitled AoOshi no KoAo, a viral anime whose theme is about the world of Japanese female idols.
The song lyrics and anime talk about the other side of a female idol named Ai who keeps a secret behind her cheerfulness (Trust, 2.
Idols in Japan are admired based on their beauty, character, and talent on stage as well as various activities carried out on TV, and events with fans held by the (Galbraith, 2012.
Van-Haecke, 2.
this case, anyone can become an idol as long as they look young and have an attractive character.
Music and performance skills are considered secondary to an idolAos job.
This concept makes the position of idols in Japan confusing because it is in the middle between ordinary people and professional entertainers (Lin & Lin, 2007.
Yamamoto, 2019.
Van-Haecke, 2.
The phenomenon of female idols in Japan that has been studied from an academic perspective and the reality of idols that are unknown to fans make the theme of Aofemale idolsAo an interesting theme to This research is conducted to find out how female idols are represented in song lyrics and how the position and image of female idols are in the lyrics entitled AuIdolAy from Yoasobi.
The songAos lyrics will be analyzed per piece of lyrics using Critical Discourse Analysis by Sara Mills .
The discourse is from the side of feminism that reveals gender bias, and discrimination against women by understanding who is in the position of object and subject in the text.
In addition, this feminist perspective discourse from Sara Mills .
will discuss song lyrics from the position of songwriter and reader/listener.
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LITERATURE REVIEW
Women in Song Lyrics Lyrics in popular songs are written not from the spontaneity of the writer but are written with full consideration so that all words, phrases, and clauses in the lyrics are arranged based on the feelings displayed by the songwriter himself or adjusted based on requests from second parties (Lakoff, 2.
The contribution of the second party in writing song lyrics can influence the point of view and image that the songwriter will display in the song to conform to the agreement that is certainly related to what the market likes.
In this case, although the second party influences the songwriting process, it still shows that the main control over the songwriting is the creator himself by taking some commonly known stereotypes to describe something quickly, especially representing women and men in song lyrics (Wall.
Lakoff.
Huaman & Idemaru, 2.
Research on the representation of the role of women in pop music in lyrics, music videos, and media both as sexual subjects and sexual objects in examining the context of language in pop culture with a gender perspective is worth doing (Dent.
As in corpus linguistic research by Kreyers .
and Betti.
Abret, and Kaltenbrunner .
analyzing gender bias and sexism in song Kreyers .
collected commercially successful albums from 2003 and 2011.
The song lyrics were classified into two corpora namely, song lyrics sung by men and sung by women.
Kreyers .
found that the two corpora share similarities in terms of how images and roles of men and women are presented with gender bias that portrays women in unfavorable conditions.
There is evidence that Authe way male and female artists refer to themselves or the opposite sex may contribute to the consolidation of unfavorable roles for women.
while Betti.
Abret, and Kaltenbrunner .
used Natural Language Processing techniques to analyze 377.
808 English songs in the years .
The results found that of the popular songs on Billboard, there is gender inequality in the English charts.
Male solo singers have been more popular over the years and there is sexy content in song genres such as Hip-Hop.
R&B, and Soul.
Men are also represented in stereotypical ways such as superior men, success, and directing women closer to the family in this case women are often shown in the domestic Stereotypes to describe women and men in song lyrics are very much found as in research conducted by Krasse .
that popular songs that enter the top music on Billboard still show how women behave, their appearance is still discussed from a male perspective.
On the other hand, it was found that how women express themselves as independent women and sexual subjects in song lyrics is still a popular theme with good commercial success.
This shows that when female singers contribute to songwriting, songs can be a womenAos dissatisfaction with womenAos roles in the outside world, womenAos empowerment, and sexual liberation for women.
Hariyana.
Rasyid.
Anwar, and Hum .
and Widjanarko .
discuss the representation of women in song lyrics using Critical discourse analysis by Sara Mills.
The results of the study show that in the lyrics of the songs they studied, women are still marginalized, only objects whose existence and role are presented based on the views of men.
Women are shown as negative images such as fierce, flirtatious, and weak but on the other hand, they are shown as positive images attached to the typical feminine attributes.
Based on these previous studies, the representation of women in song lyrics should be analyzed using CDA analysis from Sara Mills .
to reveal how the figure of women as idols is represented through the lyrics of a song entitled AuIdolAy Written by a man.
Ayase, from a duo band called Yoasobi.
Yoasobi is known as a musician who has dark, depressive lyrics but is accompanied by upbeat music that tends to make a rhythm that seems to sway.
This uniqueness may have given Yoasobi to write song lyrics based on a manga/comic story entitled AuOshi no KoAy (Idol Chil.
by Aka Akasaka.
The song lyrics were written based on a story that reveals the life of an idol behind the scenes.
The song and manga tell the story of Ai as an idol center .
term for an idol who is often in the center and visible compared to other member.
in a very popular group that has a lot of fans who do not show only her cheerfulness and positive values but show the other side of AI as an ordinary woman who wants true love.
The Concept of Female Idol in Japan The difference between the characteristics of Japanese female idols and other countries is very If you follow the world of J-pop music.
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A Critical Discourse Analysis on the Representation of Female Idols in AuIdolAy Song Lyric by Yoasobi:
From the Feminism Point of View physical appearance, attitude, and voice that is cute .
, young, childish, and cheerful.
2005, the idol concept changed to idol groups with a large number of members.
This phenomenon was pioneered by a group called AKB48.
At this time, idols stood in the middle of the music industry as an influence and driving commodity not only in the world of music but also in film, advertising, and other media (Galbraith & Karlin, 2012.
Katsuki.
Yamamoto, 2.
Since the 1970s, the Japanese music industry introduced the phenomenon of idols .
emale soloists with a young and cheerful image, and a distinctive sound colo.
Until 1980, the golden age of idols, more and more idol soloists imagined debut idols such as Seiko Matsuda.
In the post-idol era, idol groups appeared with diverse images such as the idol group called Morning Musume and Speed from Okinawa with 4 idol members.
In this post-idol era, the concept of idol groups diversified, not only featuring cute and beautiful female idols but also displaying the masculine side of women such as tomboy, sporty, elegant, and unique, with balanced dancing and singing abilities (Yamamoto, 2.
The emergence of an idol group as kokumin idol .
ational ido.
called AKB48 which has hundreds of female idol members with an age range of 12-30 years, making this phenomenon of idols with many members influenced other idol groups that appeared in Japan.
This era is known as Sengoku Idol.
AKB48 is produced by Yasushi Akimoto as well as a songwriter.
The members of AKB48 are often considered to represent the ideal woman because of the media that represents them.
However, the idols do not have the power of rights and freedom to be what they want.
Starting from the selection of songs sung, dance styles, and images displayed must follow decisions by the agency and group producers who are usually led by men (Aoyagi 2005.
Galbraith & Karlin, 2012.
Katsuki, 2014.
Yamamoto, 2.
In this era of Sengoku aidoru, there are many new idol groups with a large number of members and have the concept of idols who can join and leave easily and do not require good dancing and singing skills.
The most important thing to understand as an idol is that the idolAos life, image, and role belong to the public (Galbraith & Karlin, 2012.
Yamamoto.
In other words, idols in the Sengoku era were consumed not only by their appearance but also by the products attached to them such as handshake events with idols, merch purchases, photos with idols, and voting events to support their favorite idols to be included in the next single song by buying as many idol group CDs as possible.
The number of CD purchases that determine whether or not an idol is included in the latest single was introduced by AKB48, which shows that the fate of a female idolAos career is in the hands of the fans (Galbraith & Karlin, 2.
In the end, the change in the concept of idols, which was originally concerned with performance quality, made idols consumed as Aoinfantile capitalismAo who enjoyed the process of an idolAos journey as a child until it continued into adulthood (Galbraith & Karlin.
Yamamoto, 2.
Based on the explanation of the changing concept of idols in the Japanese music industry, certainly brings about changes in the view of the relationship between idols and fans.
Based on research conducted by Van Haecke .
on the image of female idols from the fansAo side how the special relationship between idols and their fans, and whether there is a romantic bond between The results of his research reveal that the image of idols is formed based on factors that come from internal and are influenced by external factors so that the fans ultimately shape the image of the idol they want.
This makes a female idol inevitably have to follow the wishes of the fans to maintain and improve her career in the idol world.
Van Haecke .
found that the interaction between fans and idols is driven by desire, and fantasy with the desired idol image and expected as AoloveAo.
The interaction is only limited to supportive consumption and cannot be qualified as a love This is because the construction of the female idol image is based on what men want to see, which cannot be found in women in everyday The idol image is only seen by fans on stage and plays a role when becoming an idol.
Thus, the relationship between female idols and their fans is considered to resemble Aocourtly loveAo which can surpass true love (Galbraith & Karlin, 2012.
Yamamoto, 2019.
Van Haecke, 2.
Critical Discourse Analysis by Sara Mills .
Sara Mills Critical Discourse Analysis (CDA) is an analysis that focuses on feminist discourse and aims to show how women are represented in texts such as novels, pictures, photos, and news and in this study, song lyrics.
The main goal is to reveal how the texts present women in a biased way.
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shown based on their negative image (Hariyana.
Rasyid.
Anwar, & Hum, 2020.
Widjanarko, 2.
Mills's .
discourse analysis was influenced by Michel FoucaultAos work on the structure of discourse frameworks then he complemented discourse to find gender bias and sexist texts at the level of stereotypes used to define the type of language produced.
For example, at this level, many texts use stereotypical knowledge to present information, especially about female characters who are described briefly to quickly summarize these characters in texts in the form of short stories, novels, poems, rhymes, and even song lyrics.
Mills .
CDA treats content, the nature of the text, as a kind of agreement between textual elements, cultural codes, and forces outside the text that influence how the text is constructed and how we interpret what is written in the text.
This analysis links words and phrases to larger ideological ideas that are influenced by the pattern and structure of the text.
Thus, for the textual elements and cultural codes to be thoroughly understood in the text, this analysis first reveals who is positioned as the narrator object and narrator subject in the text.
Mills .
provides an analytical example in his book, when a female character is presented as an object, the factors that shape the image of women must be examined because the text of the story is not clearly described.
Often the text describes women using different terms.
addition, when a female character is the protagonist, she is not presented as a conscious being, unaffected, and not too focused on her point of view.
Thus, female fragmentation is associated with male focus, women are represented as objects, a collection of objects of the male gaze.
Whereas when male characters are introduced as subjects, there is a clear element.
The various terms used to describe these women all hint at sexual attraction.
In the world of work, women and men are often represented differently in work situations.
Often portrayed in the printed trade.
As in childrenAos books, which have been criticized by feminists, women are presented in a certain pattern, like housewives who only care about the house.
Mills .
also argues that in fiction, male and female characters are equally informed by stereotypes of what is appropriate according to gender norms.
This makes women unemployed, unattractive and self-deprecating.
These positions ultimately determine the emergence of texts that are present in the midst of the audience.
The position of the subject or object in this representation contains certain content.
In addition to the position of the narrator object, the position of the reader in the discourse is also important to note in Mill's .
CDA.
The readerAos position is determined and placed in the For example, the narrator has a high .
position that is visible in the text.
This will affect how he is presented and how he is presented by This will affect how she is portrayed and how others are portrayed.
We hope that this analysis from a feminist perspective will advance our reflection from politically incorrect accusations to an analysis detailed enough to show the reader some parts of the text, which of course gives us the structure of memory as such.
After interpreting the results that reveal a socio-cultural structure influenced by patriarchal thinking, we hope that readers will see it as inappropriate and based solely on interests.
METHOD
This research uses a descriptive qualitative method by describing the data source (Djajasudarma, 2.
in the form of lyrics of the song AuIdolAy by the Japanese duo band Yoasobi.
The song AuIdolAy has 2 versions, namely the version with Japanese lyrics and the English version which was released sometime after the Japanese version.
In this study, the main data used is the Japanese lyrics because it was released first and went viral with 283 million views on YouTube.
The English version of Yoasobi is only used as additional data because the meaning of each verse has the same meaning and even more clearly explains the meaning of the song There are about 80 song verses that are analyzed for object-subject position and songwriter-reader/listener position using Sara Mills's .
CDA approach.
Secondary data sources are storylines from manga and anime to better understand the meaning of the song lyrics In data collection, the first step was to rewrite the lyrics of the Japanese and English versions of the song AuIdolAy in the video into text.
The second step was to translate the Japanese lyrics into Indonesian.
Third, writing down the fragments of lyrics that explain the image and role of idols.
Fourth, determining who is the object of the storytelling and the subject of the storytelling.
Fifth, put the results of the data into a diagram.
Sixth, analyze the data by describing the objectsubject position and the position of the writer and reader using Mills CDA .
Finally, conclude the results and findings of the analysis found.
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A Critical Discourse Analysis on the Representation of Female Idols in AuIdolAy Song Lyric by Yoasobi:
From the Feminism Point of View
RESULTS AND DISCUSSION
In the results and discussion section, the lyrics of the song AuIdolAy are analyzed using Critical Discourse Analysis from Mills .
which is inseparable from the perspective of feminism to discuss how stereotypical values underlie the choice of diction used to essentialize, exaggerate and describe the image of female idols in song lyrics (Mills, 1.
Then understand how textual symbols, as well as the influence of outside forces, can affect the way texts are constructed and the way readers/listeners interpret what is written (Hall, 1997.
Barker, 2.
Thus, not only classifies who is the position of the object of discussion and who is the subject of discussion but also how the position of the reader/listener and the writer should be discussed in this research (Mills, 1.
In the lyrics of the song titled AuIdolAy by Yoasobi, there are 80 stanzas of lyrics that show that the female idol named AI is positioned as an object that is discussed by fans who are positioned as Female idols are mostly told by fans and we can understand that in Japan, male fans are more attracted to female idols and vice versa (Galbraith & Karlin, 2012.
Van Haecke, 2.
Meanwhile, female idols do not talk about their fans, only express what they feel as idols off stage with a very limited number of lyrics.
The following is an explanation of the findings related to the position of subjects and objects in the lyrics of AuIdolAy songs.
with a total of 4 appearances.
Next, the sixth order is a female idol who is kind, indifferent, sparkling, and seducer with each having the same number, namely, 3.
Furthermore, the seventh place is filled with idols as mysterious women, and geniuses, but are shown as lonely figures with a total of 2 each.
The last rank, female idols are mostly shown as famous but greedy as much as 1.
In this discussion, we will analyze the five images displayed in the song lyrics.
The characters and images in the sixth to eighth rank are not included in the analysis because they appear little in the lyrics so the focus of the lyrics is taken from the number of occurrences of female idol images that can explain the hegemony of female idol images represented in song lyrics (Barker, 2.
Thus, it can be explained the reason why the image of female idols mostly displays the ideal figure of Aoloyal to fansAo.
Aoidols as liarsAo, or deviant figures that are not liked by fans.
Figure 1: Female Idols as Object Positions in AuIdolAy Song Lyrics.
Female Idol (AI) as Subject Position Idols who are Loyal to Fans Figure 1 presents a ranking of 1 to 8 characteristics or images of female idols based on the highest to lowest order that often appears in song lyrics.
The loyalty that idols show to their fans is in the form of maintaining the dignity and image of the idol and obeying the wishes according to what the fans want to see.
In other words, the fate of female idolsAo careers is in the hands of the fans (Galbraith & Karlin, 2012.
Marx, 2.
In the second place, female idols often lie to their fans to save their careers as idols with a total of 11 findings (Van Haecke, 2.
The third order is female idols as a perfect figure in any case from the viewpoint of fans with several appearances of 7 (Galbraith & Karlin, 2.
Meanwhile, the fourth order is displayed as the figure of idol motherhood, namely the mother figure from a patriarchal perspective (Rich, 1.
and the idol as a special figure displayed at a total of 6 each.
The fifth order is occupied by the figure of an idol full of dreams Female idols are shown to have an image that is loyal to fans, which is the main theme conveyed in the lyrics of the song AuIdolAy.
Being the opening song for the main story in the anime AuOshi no koAy which features an idol who has many secrets that must be covered up by lying to fans in public.
The secret she is covering up is that Ai is an idol who has two twins.
The children were born when Ai was at the peak of her entertainment career.
AyAIEaAciAAUAoEENCC oAAsCUAeAoIAAcA EuAACUAAooAsCACEEC AeCUAeAyAACOAEuA Tokui no egao de wakasu media Kakushikiru kono himitsu dake wa Aishiteru tte uso de tsumu kyaria Korekoso watashi nari no ai da 140 | P a g e e- ISSN 2528-5548 | p-ISSN 27764478 JAPANEDU: Jurnal Pendidikan dan Pengajaran Bahasa Jepang Vol.
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Showing this smile, my own weapon boiling Keeping everything about my secret deep inside AuIAom in love with you,Ay my career is built on such a lie ItAos the way I know to show my love, without a (Idol.
Yoasobi 2.
The lyrics of the song in Excerpt .
show that the idolAos nature as a liar to hide secrets and facts of life off stage is shown by continuously saying AoaishiteruAo to fans.
Instead of showing honest love, this activity is fanservice performed by female idols to show loyalty to their work in order to maintain their career and not disappoint fans.
This love that is conveyed only for the sake of work as an idol can be understood as fake love displayed in the lyrics.
The era of idol groups in the song lyrics is the era of Sengoku aidoru, which is the emergence of massive idol groups that the concept of idols in this era has changed, not only is the performance on stage consumed by fans, but the off-stage life of an idol .
rivate lif.
has also become public consumption (Galbraith & Karlin, 2012.
Katsuki.
Yamamoto, 2.
Having to display an attitude of loyalty to fans through lies is an effort to form a relationship and create take and give activities related to female idols and fans that are mutually beneficial to each other (Van Haecke.
An idol can maintain an ideal image in front of the public by hiding activities referred to as Aolove scandalsAo or dating men, constantly giving AoloveAo and the best performance to fans, then fans will provide support until the peak point of a career in entertainment (Galbraith & Karlin, 2012.
Yamamoto, 2019.
Van-Haecke, 2.
Thus, female idols in the lyrics are shown with a negative stereotype of AoliarsAo socially but this stereotype leads to a positive image as a form of loyalty to fans.
Female idols are shown to be convoluted by using the terms love and lies referring to the concept of female idol loyalty that is filled with patriarchal values, demanding to be an ideal idol figure so that female idols are used as objectification of masculine desires that want a perfect figure without defects according to the masculine point of view (Mills, 1.
Idols as Liars A liar is a bad image in the eyes of the public.
contrast, this image has a different view of the idol world, presented as an ideal image that female idols should have.
The explanation of female idols as liars is the point of view of fans who know what their idols are hiding.
The following analysis explains that the ideal image of Japanese female idols is a liar as presented in Excerpt .
AACUEiAAciAseCOAoEENCC uCOAAEAyAoIECEIECC OuAcACUAAeAiAOuACEC UeAooAAsAauA OsoEACCEOEo Muteki no egao de arasu media Shiritai sono himitsu misuteriasu Nuketeru toko sae kanojo no eria Kanpeki de usotsuki na kimi wa Tensaitekina aidoru sama CouldnAot beat her smile, it stirred up all the Secret side.
I wanna know it, so mysterious Even that elusive side, part of her controlled area Complete and perfect All you say is a bunch of lies Dear Miss Genius Idol, unmatched (Idol.
Yoasobi 2.
The same line from Kanpeki de usotsuki na kimi wa Tensaitekina aidoru shows that fans realize that what is shown in the public domain is not entirely Fans actually praise their idols with the term Aogenius idolsAo.
The words of praise written in the lyrics explained that female idols are better off not showing their authenticity, which can make fans unhappy and stop making them as oshimen or favorite members chosen and supported by fans (Van-Haecke, 2.
This can certainly affect the idolAos career if it is considered to display a deviant idol figure.
Figures that are considered deviant idols will be rejected by the fandom and the management knowing this will act not to encourage the idolAos career and even give a punishment according to the mistakes made (Galbraith & Karlin, 2012.
Yamamoto, 2019.
VanHaecke, 2.
Thus, song lyrics depict female idols using unusual terms, have other meanings, and are not presented as beings who have a complete awareness of what they want to do (Mills, 1.
The ideal image displayed is influenced by demands that focus on the male point of view that wants to dominate women by the interests of desire and imagination that have been constructed such as the kawaii and chaste image of school age that represents typical Japanese female idols (Van-Haecke, 2.
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A Critical Discourse Analysis on the Representation of Female Idols in AuIdolAy Song Lyric by Yoasobi:
From the Feminism Point of View The Perfect Idol Idols as Motherhood and Specials In addition to the ideal female idol figure, having high loyalty and lying for the sake of the idolAos career, idols are shown as perfect idols for showing a stunning smile coupled with the phrase AoI love youAo to fans .
ee Excerpt .
Furthermore, discussing two lyric data .
idol as Motherhood or a maternal figure and a special idol figure.
The figure of motherhood appears in the lyrics of this song related to the storyline of the anime and manga entitled Oshi no Ko, namely, a female idol named Ai keeps the secret that she has two twins named Aqua and Ruby.
AiAos skill as an idol to keep this fact a secret is shown as a special idol figure.
The lyrics of the song that portray the two figures are as seen in Excerpt .
CCAUuCeuCaCUAAEAa auAUeAuAACCEOE NcouaCUAAE AioAiACUOCaCO AyAciAEuAACUA Daremo ga me wo ubawareteiku Kimi wa kanpeki de kyuukyoku no aidoru Konrinzai arawarenai Ichibanboshi no umarekawari Ah, sono egao de aishiteru de That emotion melts all hearts, all eyes on you AoCause you are perfect, the most ultimate idol Unrivaled, will not appear again ItAos the brightest star reborn, yes, indeed Ah, using that smiling face that says AuI love youAy again (Idol.
Yoasobi 2.
A smile is one of the proofs of perfection possessed by female idols.
The smile felt by fans can radiate from the idolAos shining eyes.
A smile is associated with an expression that shows happiness at a glance, an expression that has good If smiling is positioned as an obligation to cover sadness, then a smile can have the meaning of a fake smile.
As idealized in the figure of a female idol, idols are required to always smile not only on stage but in the public domain when she is not idol in her daily life (Van-Haecke, 2.
Sadness, resentment, and other negative emotions will harm the ideal figure of an idol.
Idols are required to give up their entire lives including their bodies and feelings to melt the hearts of fans.
Speaking of the female body, in the lyrics of the song AuIdolAy female idols are shown as beings who are not allowed to be themselves and the power over their own bodies by stereotypes from a male point of view (Mills, 1.
Thus, the figure of a female idol is considered perfect based on the assessment of the standardization created by fans about the image of a friendly idol, displaying a stunning smile without tolerating the feelings or emotions that idols actually feel.
AACUCUCCAc
eCeoaeA
UAEOCOOAIAAEEC
AyAIooasCOAEuA Nagareru ase mo kireina Aqua Rubii wo kakushita kono mabuta Utai odori mau watashi wa maria Sou uso wa tobikiri no ai da Running down, my sweat is flowing Cleanest aqua, right? Ruby is hidden under my eyelids where it I sing and dance around Look at me.
IAom Maria So, lying surely is the greatest kind of love (Idol.
Yoasobi 2.
Her second child is actually an exploration in search of the true meaning of the word love.
It is said that Ai is an idol who has never felt loved and loved as a woman.
From the lyrics Utai, odori, watashi wa Maria equates herself as an idol who can sing and dance, as well as a mother like Maria.
Mary is a religious symbol that represents a holy woman, a mother full of sacrifice, a mother carrying a child who has no father.
This concept of Mary is linked to what Ai experiences in the Manga and Anime storylines.
Upon learning that Ai is pregnant, the audience is not told who the father of her child is.
The figure of motherhood is shown as motherhood, which is a mother figure controlled by patriarchal values.
Rich .
explains that motherhood is a mother who provides unconditional love and care, and works hard tirelessly in this context trying to work as an idol despite having a high-risk motherhood role that allows the idolAos career to end.
The figure of the female idol shown is in stark contrast to the womenAos movement.
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According to Tong .
, the mother figure has changed over time, women do not need to be biological mothers to be a mother, there is the term social mother who can love a child even though they have no blood ties.
This shows that the idol as a mother is a figure desired by men with traditional values that make women unable to consciously choose their own desires so they have to fight alone by applying good patriarchal values that can endanger womenAos lives.
As seen from the storyline of the manga and anime.
Ai died by being stabbed by her own fans because the fans found out the lie she had been hiding, namely, the AoscandalAo of being an idol but having a role as a mother.
Although it has a tragic plot, the song AuIdolAy that opened the anime AoOshi no koAo does not show the plot of AiAos death, it only shows that she can finally feel the sincere love of a mother and daughter relationship or what is called Let alone having children or getting married, it is common knowledge that idols in Japan are prohibited from dating until caught.
course, this is related to the business model offered by idol agencies, which not only sells the ability to dance and sing on stage, but also the idolsAo private lives often become public consumption.
(Aoyagi Galbraith & Karlin, 2012.
Katsuki, 2014.
Yamamoto, 2.
AAEAAEACaOOuAAo OcAIAEaEOAUCOAOAAcAAo Hai, hai, ano ko wa tokubetsu desu Wareware wa hana kara omake desu Right, right, we all know sheAos very special.
We had lost the fight before it started, so (Idol.
Yoasobi 2.
The concept of idols who try to cover up scandals being called special idols is written in the lyrics in Excerpt .
Hai, hai, ano ko wa tokubetsu The idol is presented as a special figure because of her loyalty by proving the idolAos ability to cover up secrets and realities that fans donAot want to see.
This praise is evidence of the take and given relationship between idols and fans.
Idols are only seen as objects of satisfaction (Galbraith & Karlin, 2012.
Yamamoto, 2019.
Van-Haecke.
If you do not provide services, in this case, an idol figure that is not by the wishes of the fans, you will be threatened with being replaced by another idol figure .
he idolAos career will declin.
Idol as Dreamer An exploration of the search for the meaning of love by female idols.
Ai displays this as her high Ai wants to have two roles at once, namely, the role of an idol and the role of a mother.
More clearly, the following Excerpt .
is an explanation of the lyrics of the song.
AEAAUAsAAIEOUAIuCUCU ayAIACOACCEOE OAACeaeA ACECeAEuaEAUCO OuCCooCea AeAAcOAUAEAAUueAACUuCeoAA AyCUACCAA auAauacaOAoAAEAAcA Itsuka kitto zenbu te ni ireru Watashi wa sou yokubarina aidoru Toushindai de minna no koto Chanto aishitai kara Kyou mo uso wo tsuku no Kono kotoba ga Itsuka hontou ni naru hi wo One day.
I will hold everything that I pursue Yes.
I am so greedy, true voracious idol So, sincerely, what IAom wishing for is to love each of you with all my heart And so, today.
I lie again The words I vocalize inside of me IAom wishing that one day they come true Up to this day.
IAove not been able to let you And you hear me saying those meaningful (Idol.
Yoasobi 2.
The lyrics of this song show that what Aishiteru has been saying easily to fans, is fake love that is used to perpetuate the idolAos relationship with fans .
Ai has a dream that one day she will feel real love.
This condition is the impact of demands from fans that idols need to maintain their image and behavior in public because it can result in a decrease in idol and agency income (Galbraith & Karlin, 2.
Mills .
argues that if women in any role are shown continuously in accordance with the stereotypical male gaze, it can slowly eliminate the independence and humanity of a person including female idols who want to feel what it feels like to be loved and love without having to think about the interests that are 143 | P a g e e- ISSN 2528-5548 | p-ISSN 27764478 Ghaida Farisya.
Via Luviana Dewanty.
A Critical Discourse Analysis on the Representation of Female Idols in AuIdolAy Song Lyric by Yoasobi:
From the Feminism Point of View only enjoyed by someone who has power (Barker.
From the explanation of how female idols are presented as the subject of the story, it is revealed that women as idols are still represented as figures based on the stereotypes of Japanese female idols in the Sengoku jidai era .
he era of the massive birth of idol group.
(Katsuki, 2.
The stereotype of Japanese female idols is a kawaii image that is obedient like a school girl to rules such as the rule of no sex.
To be considered a special figure in the eyes of fans, female idols are willing to lie about their true feelings and appear perfect to refrain from showing any flaws that could affect their The falsity displayed by female idols is influenced by patriarchal values that package it with a professional form of Aoloyalty of an idol to fansAo.
The professional form claims to be a universal truth that ignores female idols as whole beings, this is referred to as cultural hegemony.
Cultural hegemony is produced by perpetuating an ideology continuously, in this case patriarchy, by groups that have power, namely fans as the subject of storytelling in song lyrics (Mills, 1995.
Barker.
Idol Fans as Object Position Fans as storytelling subjects dominate how women are displayed, described, and packaged in AuIdolAy song lyrics.
In addition to song lyrics that explicitly describe female idols, song lyrics that tell the figure of fans can explain how the figure of female idols is shown implicitly through the expressions of a fan towards his idol.
The following are the findings of how fans of female idols in Japan are generally displayed in song lyrics.
The fans in question are male fans because female idol groups dominate male fans and vice versa (Galbraith & Karlin.
Yamamoto, 2.
Based on Figure 2, fans as nosey who want to know everything about their idols show frequent appearances as the first rank with a total of 14.
Second place, fans as superior figures who feel entitled to the idolAos body and life.
While the third order, fans have a bad-tempered nature when it comes to idol deviations and mistakes made by idols.
The fourth order, fans have a loyal and loyal nature to the idols they like, and the last order of fans as a figure of envy and gullible when there is someone close to their idol.
Figure 2: Fans as Subject Position in AuIdolAy Song Lyrics.
Nosey fans The Nosey nature of fans is a high sense of curiosity about what the idol does and likes.
This is done of course in order to have the latest info on their favorite idol.
This shows that fans are interested in womenAos lives outside of idols as shown in Excerpt 7.
OuiAA uAsAuA AOAAUaCOAAeAUa iCCaE AyCUAIIe iCeAAUCUACC ACOCOAaCOCO Kyou nani tabeta? Suki na hon wa? Asobi ni iku nara doko ni iku no? Nanimo tabetenai, sore wa naisho Nani wo kikaretemo norari kurari What did you eat today? What book do you love? Whenever you go out for fun, tell me, where do you go? HavenAot eaten anything ItAos a secret, unknown Any questions youAore facing, always acting so (Idol.
Yoasobi 2.
The entire lyrics are questions expressed by fans who are eager to know their idolsAo likes and daily activities but female idols only heed and do not answer these questions.
The questions make it clear that as a female idol, the private life is more interesting than the idolAos performance on stage.
This shows that in the Sengoku aidoru era, compared to the previous idol concept, it is easier to achieve and it seems that the relationship boundaries between idols and their fans provide more closeness and provide the potential for fans to break them, referred to as gachi-koi .
erious lov.
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(Van-Haecke, 2.
This interaction between fans and female idols is certainly related to the otaku culture from Japan who love one thing or even several things seriously (Aoyagi 2005.
Galbraith & Karlin.
Van-Haecke, 2.
Superior Fans Superior fans are shown with lyrics that explicitly tell female idols not to show weaknesses and shortcomings because being the main star will not show all their shortcomings.
This action of telling female idols shows that fans are in a more powerful position as seen in some of the song lyrics .
ee Excerpts .
CACeAUeACOAAE AioCeaECU AEAAeACeAUAuACEEAEEAE uCOaEAAeAUAuAoA Jakuten nante miataranai Ichibanboshi wo yadoshiteiru Yowai to konante misecha Dame, dame Shiritakunai toko wa misezu ni There cannot be weaknesses to find The brightest star is residing in you The gaps and shortcomings, donAot show Aoem Dammit, dammit Parts nobody wants to know should remain (Idol.
Yoasobi 2.
The lyrics of Yowai to konante misecha Dame, dame show fans who have a higher and dominating position than female idols.
Idols are arranged in such a way on the grounds of Aoloyalty to fans and Aoa main star does not show his flawsAo this proves again that idols are shown to be perfect according to what fans want instead of achieving idol careers but to provide satisfaction for masculine desires.
The lyrics imply that idolsAo lives cannot be separated from the power groups that entangle their lives so that they are constructed into beings who depend on .
fans (Mills, 1995.
Barker Bad Tempered Fans As fans who demand everything from their idols, it shows that if a case or scandal happens to their favorite idol, fans will release anger by saying AoI will not forgive youAo .
ee Excerpts .
THIS AeCUAEsCAoCEAAE AUCOAeAyAuAAE UeAoCEAAE auAoCEAuAAE NOICeAuAAE Kore wa neta janai Kara koso yurusenai Kanpeki janai Kimi ja yurusenai ItAos not a joke, you know, right? So.
I cannot forgive you for that Completely deny Imperfect you that I sight (Idol.
Yoasobi 2.
In todayAos world, some concepts come from attractive packaging, but there are parties who feel disadvantaged by this.
Just like the idol concept displayed in the lyrics of the song AuIdolAy is inseparable from the commodification of female Values are turned into profitable things.
This business concept certainly perpetuates patriarchal hegemony that creates a stereotype of the ideal figure of a female idol.
As if providing universal truth values so that idols are not only required to try to look perfect in terms of dancing and singing skills, they are required to try to follow the rules of an ideal figure.
As a result, if female idols are known to deviate from the ideal figure, fans as the main donors will give unflattering comments and female idolsAo careers will end faster (Galbraith & Karlin, 2012.
Barker, 2018.
Yamamoto, 2019.
Van-Haecke, 2.
Fans Who Have a High Loyalty Attitude The otaku culture in Japan is closely related to idol fans who have a high loyalty attitude towards their favorite idols, showing the seriousness of love for their favorite idols.
The following form of high loyalty is displayed in Excerpt .
AAEAAEACaOOuAAo OcAIAEaEOAUCOAOAAcAAo AoAiAsUA B AAo IAAUACaOoACaAcAAE eaNAE Hai, hai, ano ko wa tokubetsu desu Wareware wa hana kara omake desu Ohoshi sama no hikitateyaku B desu Subete ga ano ko no okagenawakenai Sharakusai Right, right, we all know sheAos very special, yes 145 | P a g e e- ISSN 2528-5548 | p-ISSN 27764478 Ghaida Farisya.
Via Luviana Dewanty.
A Critical Discourse Analysis on the Representation of Female Idols in AuIdolAy Song Lyric by Yoasobi:
From the Feminism Point of View We had lost the fight before it started, so Miss.
IAom such a star weAore serving as support to her grace Cannot tell me everything was because of her No, itAos not right.
Out of line (Idol.
Yoasobi 2.
High loyalty is not only given by female idols but also given by fans who support their idols to the stage of being a star.
Fans will provide more support if an idol can become a special person in the hearts of fans.
Showing female idols who must do everything possible and get the attention of fans by the standardization of the ideal image of idols.
This relationship is certainly perpetuated by various parties, especially groups in high positions who control aspects of the idol itself (Barker, 2018.
Van-Haecke, 2.
Female idols in this position do not have much choice over their desires (Mills.
Envy & Gullible High loyalty Fans are shown as envious.
Envy arises when there is someone close to the environment of their favorite idol.
This sense of envy also shows a sense of insecurity towards himself who is afraid of losing the figure of the idol he supports .
ee Excerpts .
IAAUACaOoACaAcAAE eaNAE AOACeaECaAcAUAAE Subete ga ano ko no okagenai wake ga nai Sharakusai Netami shitto nante nai wake ga nai Cannot tell me everything was because of her No, itAos not right No, itAos not right Out of line how can we not feel jealous while being around (Idol.
Yoasobi 2.
This lyric in Excerpt .
displays the murmur of a fan who is guessing whether his favorite idol is doing a scandal that fans donAot want to see.
shows explicitly that fans feel envy with the presence of someone close and familiar, especially a man in their idolAos life.
In other words, fans understand that they are only a second role but try to bind female idols by giving praise for the lies that idols do.
According to (Galbraith, 2017.
Yamamoto, 2.
idols in Japan must follow special rules and regulations that must be followed by an idol, one of which is the Aoanti-love/romance ruleAo.
Thus it can be understood that fans as storytellers present idols based on what they want for their interests based on desire and sexual attraction (Mills, 1995.
Van Haecke, 2.
ooAUueAUuCOAAE AyCeAAcOaiACU AAuAsAAiAuCU Uso ka hontou ka shirienai Sonna kotoba ni mata hitori ochiru Mata suki ni saseru AuI donAot seem to know what it signifiesAy Cannot find out if itAos true or if itAos a lie Once again, thereAos someone whoAos fallen for the words and cues Made him lose his head over you (Yoasobi, 2.
Simply put, as seen in Excerpt .
fans seem to be thinking about their idolsAo careers in the future.
Praising idols who keep lying as perfect idols shows that even though fans realize there are facts hidden from their idols, fans are still stunned.
So, the figure shown in the lyrics is a fan who is gullible and easily lured by falsehood.
Fans donAot care whether what the idol figure gives them is a real or fake feeling, fans only care about their desires being fulfilled (Barker, 2018.
Van Haecke, 2.
Songwriter/Author-Reader/Listener Position The next section will discuss how the position of singer, songwriter as well as the listener understands how female idols are presented in the lyrics of the song AuIdolAy.
Although the song titled AuIdolAy is sung by a girl, the songwriter who wrote this song is a man named Ayase.
According to Kreyers .
Huaman and Idemaru .
Urbano et al, .
stated that often songs written by men place women only as sexual objects and present the image of women as helpless, bound, and stereotyped beings based on feminine attributes that are only seen from a male point of This song wants to reveal the other side of an idol by the storyline in manga and anime.
contrast, after knowing the elements and meaning codes in the lyrics, the portion of female idols describing themselves and expressing their opinions is still small in the song AuIdolAy.
To find out how the image of female idols is displayed in the lyrics, many terms and meanings are not clearly described (Mills 1.
Whereas .
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described so straightforwardly, the proportion of opportunities to describe themselves and others .
is more expressed by fans (Mills 1.
Thus.
AuIdolAy songs still show the hegemony of patriarchal ideology by presenting an ideal image of female idols that is formed and determined by the powerful, in this case, fans and lyricists Figure 1 shows in order of highest to lowest of the idol traits and attitudes that often appear in song lyrics.
Women are shown as idols who are loyal to work and to their fans, which is the first order with a total of 14 and is a trait and attitude that often appears in the lyrics.
The second order is female idols who often lie to their fans to save their careers as idols with a total of 11 findings.
The third order of female idols as a perfect figure in any case from the viewpoint of fans with a total of 7 Meanwhile, the fourth order is shown as a maternal and special idol figure shown as much as 6.
The fifth order is occupied by an idol figure full of dreams .
with a total of 4 Next, the sixth order is a kind, indifferent, sparkling female idol and the other side is a seducer with the same number of 3.
Furthermore, the seventh order is filled by idols as mysterious women, and geniuses, but shown as lonely figures with a total of 2 each.
Finally, idols are mostly shown as negative figures as inferior, careless, naughty, and greedy but famous women.
CONCLUSIONS
The results of this study show that many texts make use of stereotype knowledge when presenting information about a briefly described character to quickly infer the character.
This makes a female idol need to continue to have a positive image, have high loyalty to fans, be professional as an idol, always smiling, hide her true feelings, and be required to be perfect by covering up all her Female idol characters and fans are informed by stereotypes of what is appropriate according to gender norms.
It is self-limiting to keep female idols inactive, not represented as conscious and whole physical beings, and not focused on her perspective as a female idol.
REFERENCES