Lingua Cultura, 18.
December 2024, 155-163 DOI: 10.
21512/lc.
P-ISSN: 1978-8118
E-ISSN: 2460-710X
FLAVORFUL WORDS: THE ANALYSIS OF LINGUISTIC LANDSCAPE
ON RESTAURANT MENUS IN PERERENAN AND CANGGU
Ni Kadek Ayu Wulan Setiari1.
Ni Made Verayanti Utami2* English Study Program.
Faculty of Foreign Languages.
Universitas Mahasaraswati Denpasar Bali.
Indonesia 80233 setiariwulan@gmail.
utami@unmas.
Received: 16th September 2024/Revised: 22nd October 2024/Accepted: 28th October 2024 How to Cite: Setiari.
, & Utami.
Flavorful words: The analysis of linguistic landscape on restaurant menus in Pererenan and Canggu.
Lingua Cultura, 18.
, 155-163.
https://doi.
org/10.
21512/lc.
ABSTRACT
The research aimed to determine the linguistic landscape, especially the menu lists displayed by restaurants around Pererenan and Canggu, and to explore the linguistic patterns and trends in restaurant menu names, including using one or more languages.
The research applied a descriptive qualitative method with analysis of language code types using the theory of Landry and Bourhis.
The approach used was mixed, which included primary and secondary data collection methods.
Primary data were collected through direct observation and field research involving a comprehensive survey of all restaurant businesses around Pererenan and Canggu.
The findings show that there are many restaurant menu names that use a mixture of Bahasa and English, as from the data on restaurant menu names in Parerenan district are Kunyit Asam Tonic.
Lettuce Bakar.
Sate Platter.
Ice Roti.
King Kelapa, and restaurant menu names from Canggu are Madu Iced Tea.
Toast Manis.
Nelayan Energy.
Pepes Ikan Indonesia, etc.
Thus, there are 27 restaurant menu lists in Parerenan and Canggu.
This restaurant menu lists uses a mixture of local and international languages.
There are also restaurant menus that use a mixture of regional languages (Balines.
and English.
Combining these two languages is a good strategy for restaurants to attract customers.
Keywords: linguistic language, restaurant menu name, mixed-method study INTRODUCTION Languages present in various settings, such as urban areas, indoor markets, outdoor shopping centers, retail establishments, educational institutions, and It can be inferred that the presence of language in these environments is neither arbitrary nor random, allowing researchers to comprehend the underlying These linguistic messages convey information policies, social classes, identities, multilingualism, multimodalities, representation, and other pertinent matters (Connor-Linton et al.
, 1.
The selection of languages for commercial signage is crucial, as these signs can enhance the value of business locations.
People use language, spoken and heard, for functional and symbolic purposes.
Languages have attention in the environment as words or images are displayed and *Corresponding Author exposed in public spaces, so they will be the center of attention in this rapidly growing area, referred to as the linguistic landscape.
The language calls attention to researchers and scholars attempting to study and interpret its meaning, messages, purposes, and contexts.
Language shapes the perception of a one of the mechanisms to maintain language is through the linguistic landscape.
So, when there are many regional language writings in public spaces, it will be one of the markers or one way to prevent the extinction of regional languages in Indonesia.
So that regional languages do not experience a shift in society.
Linguistic landscape (LL) indicates that the origins of this practice are tied to globalization, distinctiveness, and cultural identity.
This phenomenon aligns with economic growth, the prominence of the English language, and the resurgence of ethnic communities that historically interacted within the local society.
The linguistic landscape relates to the study of the language texts that are present in public The selection of languages is important because these names could create value for the business.
Sari and Savitri .
divide the function of LL into two, namely the information function that deals with the differences in the geographical area of the population that forms the language for naming places.
In other words, a language has the ability to mark and distinguish some of its speakers from other areas inhabited by other languages.
In the research, the theory of Landry and Bourhis becomes a steppingstone that is able to produce and describe the form of linguistic landscape in the form of monolingual, bilingual, and Then, the types of functions found in the LL research are informative and symbolic functions.
Supported by Puzey .
, it explains the linguistic landscape as an interdisciplinary study of the existence of various language problems in interactions in public spaces.
LL is a relatively new term in applied linguistics research, but it overlaps with other concepts such as sociolinguistics, multilingualism, language policy, cultural geography, semiotics, educational literature, and social psychology.
Furthermore, the pattern of language use in LL is the use of linguistic forms with certain code forms.
The code is in the form of monolingual, bilingual, or multilingual, which functions as an information marker and symbolic marker of a region or religion.
Through this, the business name is included in the use of language in written form.
The existence of various languages can be used as a study using the linguistic landscape, focusing on the existing forms and functions according to the theory.
A business name serves as a crucial element for a company, establishing its distinctiveness and uniqueness within its respective A business name is also a thing that will create recognition among customers and communication for perceiving information about their product.
Movsesyan and Avetisyan .
also mention the importance of the name in a business, which must have represented something unique about their product.
Some businesses named their company with a characteristic to define their product so that the audience or customers would understand what they serve in their company.
In the early period of naming a business, some companies used foreign names following the languages of foreign Business happens a lot in big cities.
tend to do business that can benefit them.
One of the big cities in Indonesia with a diverse population and many foreign tourists is Bali.
As an island destination.
Bali has an undeniable magnetic pull for travelers from all corners of the globe.
The continuous efforts to bolster the islandAos tourism sector have paved the way for countless businesses to thrive, each showcasing the islandAos culinary treasures and breathtaking natural landscapes.
Among these areas brimming with potential is Pererenan.
In the dynamic Canggu region.
Pererenan offers a serene escape nestled amidst lush rice paddies while remaining close to sought-after beaches like Batu Bolong.
This unique blend of tranquility and easy access to popular attractions draws a significant international crowd to its shores.
Naturally, with an influx of visitors comes an increased curiosity about all that Pererenan offers, fueling a constant search for its hidden gems.
The arrival of visitors from various countries has resulted in a wide range of business names that blend both international and local languages.
Shops, restaurants, spas, and retail stores of all varieties often incorporate a mix of English.
Italian.
Spanish, and others in their signage (Ayu & Eny, 2.
This fascinating blend of languages, referred to as the linguistic landscape, directly results from globalizationAos influence on local businesses such as restaurants.
Restaurants provide essential services in numerous communities across the globe and serve as venues where language usage can be examined in connection with the populations they cater to.
Menus are often showcased both outside and inside these establishments, rendering them valuable for analyzing linguistic landscapes (Siregar, 2.
In the realm of food marketing, advertisers and sellers play a crucial They employ distinctive names by merging two or more words to capture consumersAo attention towards their food and beverage offerings (Maier, 2.
The amalgamation of words through shortening is referred to as portmanteau words.
A brand name is intrinsically linked to the brand image.
It has been investigated that various strategies are employed in the development of brand names, including the use of portmanteau (Rita et al.
, 2.
The blending process is an aspect of word formation within the field of linguistics.
This process involves the combination of shortened forms and the merging of two distinct words.
While it shares similarities with compounds, blending specifically incorporates elements of clipped words into its formation (Angelina et al.
, 2.
The process of mixing words in the linguistic field can be found in various aspects such as place names, restaurant menus, restaurant names, types of food, etc.
The various types of word mixing are often found on restaurant menus, especially restaurants visited by many customers from various countries.
The combination of food and beverage names is fascinating because it can attract local and foreign customersAo attention.
Indeed, food and beverages are fundamental to human requirements, serving to alleviate hunger and thirst.
These necessities create a substantial consumer base, prompting numerous industries to vie for customer attention in this era of globalization, particularly through food presentation, packaging, serving methods, and branding or labeling strategies (Kasamura et al.
, 2.
Marketers and advertisers employ various strategies to influence their consumersAo brand perceptions.
One significant aspect of consumer attitudes is the selection of food and beverages, which is often determined by the distinct brand or name associated with the products (Artawa et al.
, 2023.
There are some studies about language The designation of a food item significantly influences human perceptions and the intrinsic cultural LINGUA CULTURA.
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December 2024, 155-163 values associated with the food, as exemplified by its connection to gender identities, such as those linked to masculinity or femininity (Abidin, 2.
While foods and beverages are typically viewed as mere consumables, they also signify deeper aspects such as expression, identity, values, and lifestyle.
These culinary items serve as embodiments of culture, as they are integral to material culture (Pandia & Sibarani, 2.
These studies focus on menus as a form of cultural representation or language policy Therefore, more research is needed on why restaurants choose to mix languages on menus and how code-switching serves cultural, economic, or social purposes, such as catering to bilingual populations or enhancing perceived exoticism.
As the phenomenon stated, thus the research aims to identify the languages present in restaurant menu names within the Pererenan district and Canggu and to explain the linguistic patterns and trends in restaurant menu names, including using single or multiple languages.
The present research has opted to concentrate exclusively on the linguistic aspects of the names of establishments situated in the Pererenan and Canggu districts of Bali.
Indonesia.
This restricted focus provides an opportunity to scrutinize in detail how proprietors of establishments in this locality employ language in order to communicate with their intended Nevertheless, it is critical to recognize that this emphasis also possesses certain constraints.
The researchAos focus on restaurant menu names may inadvertently overlook alternative modes of language expression within the district.
For example, signage affixed to storefronts, menus in restaurants, or even ad hoc chalkboards featuring daily specials may all contribute to the linguistic environment of Pererenan as a whole.
by individuals or private enterprises.
Considerable emphasis is given to comprehending the ways in which tourism, globalization, and multilingualism impact the linguistic preferences and personas projected by businesses in Pererenan.
The research analyzes the linguistic landscape of restaurant menus in Parerenan and Canggu.
The linguistic landscape (LL) of restaurant menus in Pererenan and Canggu districts.
Bali, is investigated using a mixed-methods approach, encompassing both primary and secondary data collection methods (Bergman, 2.
The research involves thorough fieldwork and direct observation in BaliAos Pererenan and Canggu districts, with a comprehensive survey covering all restaurant By closely examining every aspect of the menus, the research provides a detailed understanding of the language choices used in the restaurant menus across these districts.
RESULTS AND DISCUSSIONS
In getting the data of the research, the researchers do observation.
She visits some restaurants in Parerenan and Canggu and then looks at the menus.
After that, she takes a picture of menus that use mixed Table 1 shows for a more comprehensive understanding of these findings, offering insights into the specific translation methods and their implications.
Table 1 The Restaurant Menu Name at Parerenan and Canggu Districts Location Parerenan District
METHODS
The research applies a descriptive qualitative The research represents objective and accurate data based on facts about the data, its characteristics, and its relationship to the study.
Arikunto .
defines qualitative descriptive research as research that investigates situations, conditions, events, and the results are in the form of reports.
Then, the researcher uses Landry and BourhisAo theory to analyze the type of language code, which discusses the use of language varieties such as monolingual, bilingual, and multilingual forms.
Also, the researchers also finds the function of the linguistic landscape both as information and symbolic.
The linguistic landscape categorizes textual information found in public areas into two distinct types: top-down, which encompasses official signage, and bottom-up, which includes unofficial signage (Backhaus, 2.
Data concentrate on a bottomup approach, particularly examining the menu signboards of restaurants, cafes, bistros, and similar establishments, which are predominantly operated Canggu District Flavorful Words: The Analysis.
(Ni Kadek Ayu Wulan Setiari.
Ni Made Verayanti Utam.
Menu Name Kunyit Asam Tonic Letuuce Bakar Sate Platter Ice Roti Beef Rendang Tempe Lodeh King Kelapa Coconut Sagu Mutiara Madu Iced Teas Teas Manis Nelayan Energy Samurai Soba Salad Nasi Goreng Pork Belly Ayam Padi Cryspy Vegan Nasi Campur Vegetarian Nasi Goreng Ayam Burger Indonesian Pepes Ikan Kampung Fried Rice Table 1 The Restaurant Menu Name at Parerenan and Canggu Districts (Continue.
Location Menu Name Arak Berries Arak Mojito Arak Madu Arak Illusion Arak Blackcurrant Arak Flashmint Nasi Goreng Smile Mimpi Smooth Bowl Based on Table 1, it can be seen that there are 27 total restaurant menu names found at Parerenan and Canggu Bali.
Figure 1 Indonesian and English Name AoSate PlatterAo Figure 1 shows a bilingual name between Indonesian (Bahas.
and English.
This name is from Home by Chef Wayan Restaurant, especially for the lunch menu.
The menu AoSate PlatterAo is from Indonesian and English, where the word sate means satay in English.
This dish consists of marinated meat that is skewered and grilled, accompanied by a sauce.
The initial forms of satay can be traced back to Java.
Indonesia, but it has since proliferated throughout the country, becoming a beloved national dish.
Typically.
Indonesian satay is presented with peanut and sweet soy sauce.
Then, the word AoplatterAo means a large plate or tray that is usually used to serve various dishes in one place.
Therefore, in this case.
AoSate PlatterAo means the food for lunch that consists of chicken, pork, and beef skewers, a trio of sauces.
Given the rapid and competitive growth of the culinary industry, it is essential for restaurant professionals to develop appealing menus that will draw in customers.
Setyaningsih .
states that from the outset, menus serve as the initial introduction to a restaurantAos culinary offerings for customers.
The menu is the first element that patrons encounter upon entering a restaurant or when contemplating their dining options.
Consequently, the naming of dishes on a menu holds significant importance for any culinary establishment (Liu & Buckingham, 2.
Engaging language, characterized by using descriptive terms that elicit favorable responses and capture interest, serves as a marketing strategy that has been shown to affect consumer decisions.
Such terminology can fulfill various linguistic roles, functioning not merely to convey information but also to entice and convince potential readers or customers (Nasution & Ayuningtyas, 2.
The practice of blending, predominantly observed among Indonesians in their daily lives, encompasses various aspects, including the names of individuals as well as the names of food and beverages.
Figure 2 Indonesian and English Name AoKing KelapaAo Figure 2 shows a bilingual resto named AoKing KelapaAo.
It is the combination of the Indonesian language Bahasa Indonesia with English.
Literally, the word AokingAo means supreme ruler of a kingdom .
sually obtained as an inheritanc.
the person who heads and rules a nation or country: the kingdom state is ruled while AokelapaAo in Indonesian means a palm plant that has round fruit containing fiber, shell, fruit flesh, and water.
The resto name does not need grammatical rules where the words AokingAo and kelapa should not be translated literally but just characterize or describe this type of food.
Concerning the methods of menu translation, three of the most commonly utilized approaches are transliteration, loan translation .
lso known as calqu.
, and descriptive translation.
Menu AoKing KelapaAo is a type of descriptive translation.
According to Artawa et al.
, descriptive language involves the utilization of various general terms to express the meaning found in the source language.
For instance, the term pecel is translated as a traditional Javanese salad, which comprises a combination of vegetables dressed in peanut sauce, typically accompanied by steamed rice and compressed rice cake.
This example illustrates the inclusion of ingredients and the visual characteristics of the dish, featuring general terms like salad, vegetable, and peanut sauce (Anggara et al.
Same as the data in Figure 2 shows that AoKing KelapaAo is a menu name from The Hula restaurant in Parerenan District, especially for the juice menu consisting of coconut water, ice, lime, and lemongrass.
Figure 3 Indonesian and English Name AoKunyit Asam TonicAo Figure 3 shows that there is a bilingual name of a traditional drink from Warung Local in Parerenan district.
Bali.
The word kunyit in Bahasa means Turmeric in English.
This plant belongs to the flowering category within the ginger family.
Zingiberaceae.
Annually, it is harvested for its rhizomes, with a portion LINGUA CULTURA.
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December 2024, 155-163 reserved for propagation in the subsequent season and another portion designated for consumption.
Then, the word asam in Bahasa means sour.
It is an electrolyte solution known for its characteristic properties, such as acids that have a sour taste.
Meanwhile, the word tonic is basically from English, meaning tonic water is a carbonated beverage containing dissolved quinine.
Initially utilized as a preventive measure against malaria, contemporary tonic water typically features a considerably reduced level of quinine and is often It is appreciated for its unique bitter taste and is commonly incorporated into mixed beverages, especially in the classic gin and tonic.
In this name, tonic refers to a drink made of turmeric, ginger, citrus, and honey.
A notable attitude among customers is their preference for selecting foods and beverages based on the distinct brand or name associated with the products.
Pratama and Putri .
state that by developing engaging informational media, such platforms will attract significant attention, encouraging visitors to engage with and read the content.
Although names may seem like mere language fragments, they hold substantial significance within the culinary industry.
assigning distinctive names to menu items, curiosity is piqued, prompting individuals to purchase and sample the dishes (Farahsani et al.
, 2.
The uniqueness of a foodAos name and presentation significantly enhances consumer interest in purchasing it.
Experts in restaurant menu design have discovered that applying principles of consumer psychology in menu creation directly influences customer buying behavior and overall revenue (Arfiawati & Nabilah, 2.
Experts have observed that naming a menu item can significantly affect a guestAos perception of the dish.
mutiara is the pearl, but in this case, mutiara is not the real pearl from oysters because it refers to sago.
Sago is a starch extracted from the pith of sago palm Sago is used in various traditional dishes and sago-based desserts.
When cooked, sago has a chewy texture and is often used as a thickening agent in soups, sauces, or puddings.
It looks white and clean, so it can be described as mutiara.
The menu AoCoconut Sagu MutiaraAo refers to a sweet beverage consisting of coconut panna cotta, sago pearls, nata de coco, vegan crumb, raspberry gel, elderflower, and Malaka sugar.
The data in Figure 4 is the combination of ingredients and personal names.
The ingredients are AococonutAo and sagu while the personal name made by the restaurant was mutiara.
According to Putra et al.
, food can be designated in various manners, primarily influenced by two key factors:
the identification of their principal ingredients and the methods of preparation employed.
Subsequently, additional descriptors, including geographical or personal names, may be included.
The menu serves as a medium for facilitating direct interaction between customers and staff (Chemah et al.
, 2.
By engaging directly with customers, they can create a favorable impression that encourages repeat visits.
The menu serves as a reflection of the restaurantAos character.
Additionally, it encompasses communication, offers concrete proof, and facilitates sales.
The menu is available in multiple languages, including a translated version, to cater to a broader audience.
Figure 5 Indonesian and English Name AoIce RotiAo Figure 4 Indonesian and English Name AoCoconut Sagu MutiaraAo Figure 4 shows the use of the bilingual restaurant name AoCoconut Sagu MutiaraAo.
There are three words which consist of two languages:
Indonesian and English.
The name is taken from the Root Restaurant, especially for the kind of sweets The word AococonutAo is in English, meaning a palm plant with round fruit containing fiber, shell, fruit flesh, and water.
Then, the word sagu is from Bahasa Indonesia, which means a starch derived from the pith, or the softcore tissue, of several tropical palm stems, particularly those belonging to Metroxylon This starch serves as a primary dietary staple for the indigenous populations of New Guinea and the Maluku Islands, where it is referred to as saksak, rabia, and sagu.
After that, the word Mutiara is from Bahasa, which means pearl in English.
The literal definition of Figure 5 shows bilingual language from the restaurant menu AoIce RotiAo.
The word AoiceAo means frozen water or rock water, which has been frozen into a solid Then, the word roti means a fundamental food item made from a mixture of flour and water, typically cooked through the baking process.
This is the dinner menu from Home Restaurant in the Parerenan district.
It is a kind of literal translation.
A literal translation, also known as a direct or word-for-word translation, involves translating a text by converting each individual word without considering the contextual usage of those words within phrases or sentences.
This approach lets the customer comprehend the menu through a straightforward translation, minimizing potential confusion.
Globalization is changing the world, including the business world, along with the rapid advancement of technology.
The English language heavily influences the modern corporate market.
English is widely used for international business, marketing, and By utilizing English on menus, for example, businesses can increase the value of the information they provide to customers.
Businesses can also Flavorful Words: The Analysis.
(Ni Kadek Ayu Wulan Setiari.
Ni Made Verayanti Utam.
benefit from globalization by choosing a larger or more universal market.
According to Huang .
English has 1.
2 billion users worldwide, making it the most widely spoken language globally.
As a result.
English automatically overtakes other languages as the language of business.
From the discussion of language, the topic can be expanded to translation.
Because language and translation are intertwined, a good understanding of language is the key to accurate and effective translation (Riecher, 2.
Translation involves the process of transforming written or spoken language from one format to another, usually from one language to a different one.
The translation method pertains to the particular techniques employed to convert terms from the source language into the target language (Bing & Hlavac, 2.
Figure 6 Indonesian and English Name AoNasi Goreng SmileAo know the menu at the restaurant.
Figure 7 shows bilingual sign language between Balinese and English.
The word arak is familiar to people who live in Bali, even though Indonesians also know it.
The word AoberriesAo is from English, meaning the berry fruit.
Arak is made from fermented coconut sap, sugar cane, grains, or fruit, depending on the country or region of origin.
Arak is quite popular in Indonesia.
In fact, one type, namely Balinese arak, is considered legal and can be used as a typical Balinese Balinese arak is a type of drink that is very typical of Balinese culture.
Its existence is not only as a drink to warm the body but also as part of a means of religious ceremonies.
In addition.
Balinese arak is also known as one of the interesting souvenirs.
Combining these two types of languages will make local Balinese people feel prouder and can introduce the name arak to tourists.
even though tourists are very familiar with alcoholic drinks, but the name arak is a new name for alcohol for them.
Meanwhile.
AoberriesAo are fruits in various colors, both purple and red, with an average size that is small and slightly chewy.
Figure 7 Balinese and English Name AoArak BerriesAo Figure 6 shows a bilingual name between Indonesian Bahasa Indonesia and English.
The word nasi goreng is from Indonesian (Bahas.
, and AosmileAo is from the English sign language, meaning joy and This is a good combination of languages to reach target consumers from abroad and Indonesia who come to Bali, especially Canggu.
The wordAo nasi gorengAo is very familiar to Indonesians.
they will definitely know without seeing the picture, but this restaurant still shows a picture of nasi goreng because they will also reach target consumers abroad, so there is the word AosmileAo to attract consumers.
The menu also explains what is in the nasi goreng dish, namely, using English so that tourists will understand even though they do not understand the meaning of nasi goreng.
The menu explains that AoNasi Goreng SmileAo is a food that contains stir-fried rice with vegetables, squid, and shrimp, served with pickles, fried eggs, fried chicken, and crackers.
The integration of multiple languages to stimulate audience curiosity is a compelling approach.
This intrigue can motivate individuals to explore the essence of the business and gain insights into the local The menu also indirectly introduces the local language to tourists that one of IndonesiaAos typical foods is nasi goreng.
As stated by Sari et al.
, the combination of Indonesian and English is very good for attracting foreign and local consumers, so it will be very profitable for sellers.
With the combination of languages, it will be easy for consumers to clearly A language style that combines local identity with English is beneficial for sales in the restaurant It is supported by Susianti and Ni Wayan .
that Bali is a place where many foreigners from various countries visit.
Therefore, the language used in the food or drink menu must characterize the menu.
With a combination of local languages.
Balinese people will be proud to introduce the name to tourists.
LINGUA CULTURA.
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December 2024, 155-163 Figure 8 Indonesian and English Name AoKampung Fried RiceAo Figure 8 shows the bilingual sign that one of the restaurant menu names from Rice Republic Restaurant is AoKampung Fried RiceAo.
The word kampung is Indonesian, which means a place of residence since birth, and Aofried riceAo is English, which means nasi This restaurant has many Fried Rice menus, but all use only one language.
Combining the local language with English makes consumers feel closer and know the culture, like the kampung language, which will make local residents remember their childhood or even love their hometown very much.
The word AoKampung Fried RiceAo, which literally means Nasi Goreng Kampung, will be interesting to display because it will make consumers interested in trying it.
It is in line with research from Purnanto et al.
that combining foreign languages with local languages will make consumers interested in trying the food menu.
Furthermore, the combination of languages on the menu in the restaurant is one of the language styles that can be a learning experience for both tourists and Indonesians because they will understand both languages.
Integrating the local language alongside the international language in restaurant menus appears to be a strategic approach to both promote and sustain the presence of the local language (Pratiwi et al.
, 2.
Placing the local language in the adjectival position will enable them to assume a primary and central role in capturing the attention of public audiences (Suprastayasa & Rastitiati, 2.
The introduction and preservation of the local language can be effectively achieved by ensuring it receives the appropriate level of exposure.
Figure 9 Indonesian and English Name AoMimpi Smooth BowlAo Figure 9 shows a restaurant menu.
AoMimpi Smooth BowlAo.
It is a combination of Bahasa and English.
The word mimpi is in Indonesian, which means a subconscious experience involving sight, hearing, thoughts, feelings, or senses during sleep.
AoSmoothAo in this menu means the thick, blended beverages made from a combination of ingredients, typically including fruits, vegetables, yogurt, milk, juice, or plant-based alternatives, while AobowlAo in English means a semicircular shaped tool made of porcelain, stone, plastic, metal, or glass.
Therefore, the combination of two languages as a language style attracts consumers to try the menu at the restaurant, which is a food placed in a bowl containing avocado and banana mixed with butter, coconut, and seasonal The word mimpi is rarely used for types of food or drinks because the word is not used to describe food or drink.
However, when a restaurant uses the word mimpi, it will attract consumers to try the type of In this case, the AoMimpi Smooth BowlAo menu is a type of brunch food at a restaurant in Canggu.
Bali.
Combining these words will make people interested because the word mimpi will make foreign tourists wonder what type of food they will order.
Research from Budiasningrum et al.
states that trying any language style is not a problem as long as the language used still makes sense because this can attract consumers to be more curious to try the menu.
Furthermore, the culinary industry has experienced rapid and competitive growth, necessitating targeted strategies to draw in customers (Ningsih et al.
The names of dishes that patrons encounter directly in restaurants or cafes ought to be appealing and compelling, as they serve as a form of indirect marketing (Pratama et al.
, 2.
Figure 10 Indonesian and English Name AoMadu Iced TeasAo Figure 10 shows the restaurant name menu AoMadu Iced TeasAo from Canggu district.
Bali.
It is a combination of Bahasa and English language.
The word madu, usually called AohoneyAo in English, means a thick and sweet substance produced by various species of bees, with honey bees being the most recognized among them.
This substance is created and stored to provide sustenance for bee colonies.
The process involves bees collecting and subsequently processing the sugary excretions from plants, mainly floral nectar, as well as the secretions from other insects, such as the honeydew produced by aphids.
Then, the word AoicedAo in English means frozen water, which refers to water that has transitioned into a solid state due to low temperatures.
Meanwhile, the word AoteasAo means a fragrant drink created by infusing cured or fresh leaves of Camellia sinensis with hot or boiling water.
Table 2 The Total Restaurant Menu Name at Parerenan and Canggu Districts Total Location Parerenan District Canggu District Total Food naming is fundamentally derived from a specific element of the linguistic unit that constitutes the foodAos name without considering other linguistic In this case, the restaurant menu name is the ownerAos decision without considering any linguistic The name of the restaurant menu is free to be created as long as it still characterizes the food or drink itself.
As stated by Liu .
, giving a name to a restaurantAos menu is free as long as it does not use harsh words or offend other cultures.
As long as the name characterizes the type of food or drink provided, then it will not be a problem.
Liu .
has also said that customers usually use translation methods to recognize and understand the meaning of textual content on cafe menus published in English to prevent customer confusion.
Food and beverages have different language display approaches, even if translating them Flavorful Words: The Analysis.
(Ni Kadek Ayu Wulan Setiari.
Ni Made Verayanti Utam.
is challenging.
As a result of translation, there is a growing convergence of cultural interactions.
The data was taken from observation.
It is clearly displayed in Table 2.
singular perspectives.
REFERENCES