ORIGINAL ARTICLE IMPLEMENTATION OF SYMBOLIC MODELING TECHNIQUES TO INCREASE ENTREPRENEURIAL MOTIVATION IN VOCATIONAL SCHOOL STUDENTS Muhammad Wildan Ihsani 1. Ade Irma Noviyanti2*. Bhennita Sukmawati3 Universitas PGRI Argopuro Jember. Indonesia *Corresponding Author: adeirma84@gmail. ABSTRACT Entrepreneurial motivation is a key factor in preparing vocational students to become independent and competitive in the world of work. This study aimed to analyze the effectiveness of symbolic modeling techniques in individual counseling services to enhance entrepreneurial motivation among vocational school students. The research employed a qualitative case study design with two twelfth-grade students from the Digital Business Department of Kartini Vocational High School. Jember, who were purposively selected for having low entrepreneurial motivation. Data were collected through observations, semi-structured interviews, documentation, and field notes, using video-based symbolic modeling of entrepreneurial role models as the intervention medium. The data were analyzed using the Miles and Huberman interactive model, consisting of data reduction, data display, and conclusion drawing/verification, with triangulation applied to ensure validity. The results showed that both students demonstrated significant improvement in entrepreneurial motivation across BanduraAos four stages of modeling: attention, retention, reproduction, and The first student developed a realistic small-scale business plan with optimism and family support, while the second student presented ambitious entrepreneurial ideas but faced doubts regarding financial feasibility. Overall, the findings confirmed that symbolic modeling strengthened studentsAo self-confidence, perseverance, initiative, and willingness to take risks. These outcomes support BanduraAos social cognitive theory and RyanAos self-determination theory, highlighting the role of observation, self-efficacy, and intrinsic motivation in fostering entrepreneurial This study concludes that symbolic modeling is an effective counseling strategy for enhancing entrepreneurial motivation and offers practical implications for counselors, teachers, and future research in vocational Keywords: Counseling. Entrepreneurial Motivation. Symbolic Modeling. Vocational Education INTRODUCTION Entrepreneurial motivation is a fundamental aspect of vocational education because the success of graduates is not solely determined by technical skills, but also by their readiness to create independent employment opportunities. In the context of vocational high schools (SMK) in Indonesia, the government emphasizes the importance of entrepreneurship education as an effort to reduce unemployment and prepare competitive human resources. However, the reality in the field shows that many vocational students still demonstrate passive tendencies, low self-confidence, and fear of taking risks. This condition becomes a serious barrier in achieving the goals of vocational education, which emphasizes independence, creativity, and work readiness (Hasibuan, 2. (Suny, 2. From a theoretical perspective, entrepreneurial motivation can be explained through BanduraAos social learning theory, which highlights that learning occurs through observation and modeling. Symbolic modeling, one of the techniques derived from this theory, utilizes media such as videos, stories, or role models to stimulate changes in cognition, emotion, and behavior. When vocational students are exposed to symbolic representations of successful entrepreneurs, they have the opportunity to internalize values such as persistence, courage, and creativity. In addition, the concept of self-efficacy as proposed by Bandura also plays a central role, as students who believe in their own ability to face challenges are more likely to be motivated to start entrepreneurial activities. EDUCATIONE: Journal of Education Research and Review | 584 ORIGINAL ARTICLE The main problem that arises is that although entrepreneurship education has been integrated into the vocational school curriculum, its implementation often remains limited to theoretical explanations and classroom simulations. As a result, students tend to experience a gap between knowledge . as solle. and practice . as sei. Ideally, vocational students should demonstrate high entrepreneurial motivation characterized by self-confidence, initiative, and risk-taking. In reality, however, many students still lack the courage to initiate entrepreneurial projects, hesitate to take risks, and quickly give up when facing obstacles. This indicates a gap between what should be achieved and what actually happens in the field. Several previous studies have attempted to address this issue. Suny . found that low entrepreneurial motivation is strongly influenced by fear of failure and lack of self-confidence, as well as external factors such as family support, social environment, and learning experiences (Minarsih, 2. (Putri S. , 2. (Atmojo, 2. Counseling interventions also play a significant role in encouraging students to become more confident and willing to try small-scale businesses (Ajeng, 2024. Hadi, 2024. Vina, 2. Hasibuan . emphasized the role of family support and social environment in shaping studentsAo entrepreneurial interest. Hadi . highlighted the contribution of counseling services in increasing studentsAo confidence to start small businesses. (Rokhimah, 2. demonstrated that symbolic modeling techniques significantly improve studentsAo self-efficacy, which becomes the basis for entrepreneurial courage. Similarly. Minarsih . proved that symbolic modeling effectively increases learning motivation among vocational students, while Ajeng . confirmed its role in strengthening studentsAo career motivation. Symbolic modeling has been identified as an effective counseling technique to increase studentsAo selfefficacy and entrepreneurial spirit (Rokhimah, 2. (Putri E. , 2. Theoretically, entrepreneurial motivation can be explained through BanduraAos social cognitive theory, which emphasizes that learning occurs through observation and modeling (Bandura, 1. In addition, the use of media in the learning process has been proven to significantly affect studentsAo motivation (Arief, 2. (Arsyad, 2. (Huljanah, 2. (Wijaya, 2. Based on the results of these studies, it can be seen that symbolic modeling has been widely applied in the field of education, particularly in increasing learning motivation and self-efficacy. However, studies that specifically focus on its application in individual counseling services to increase entrepreneurial motivation among vocational students are still very limited. This indicates a research gap, where most existing studies emphasize general learning motivation or career development, but rarely explore symbolic modeling in the context of entrepreneurship education through counseling. Therefore, this study focuses on the implementation of symbolic modeling techniques through video media of entrepreneurial role models in individual counseling services to enhance the entrepreneurial motivation of SMK students. The study contributes theoretically by reinforcing social learning theory and practically by offering a relevant counseling strategy for vocational students (Zimmerer, 2008. Zimmerman. Ryan, 2. , this research presents novelty in the application of symbolic modeling techniques, not merely as a classroom learning strategy, but as an individual counseling intervention designed to foster entrepreneurial motivation. By combining BanduraAos four stages of modeling-attention, retention, reproduction, and motivation-with interactive counseling processes, this study aims to provide empirical evidence that symbolic modeling can serve as an effective strategy to strengthen vocational studentsAo entrepreneurial readiness. The objective of this research is to analyze the effectiveness of symbolic modeling techniques in individual counseling services in increasing entrepreneurial motivation among vocational students. Specifically, this study seeks to describe the implementation steps of symbolic modeling in counseling sessions and to evaluate changes in entrepreneurial motivation experienced by students. It is expected that the findings of this study will contribute theoretically to the development of social learning theory in EDUCATIONE: Journal of Education Research and Review | 585 ORIGINAL ARTICLE counseling practice, and practically, to providing vocational school counselors with alternative strategies to support entrepreneurship education. METHOD Research Design This study employed a qualitative research design using a case study approach. The purpose of the study was to explore how symbolic modeling techniques could enhance entrepreneurial motivation among vocational high school students who initially demonstrated low entrepreneurial motivation. The case study approach was considered appropriate because it allowed the researcher to obtain an in-depth understanding of the counseling intervention process, studentsAo responses, and motivational changes experienced by the participants throughout the intervention. Research Subjects The subjects of this study were two twelfth-grade students from the Digital Business Department of Kartini Vocational High School in Jember. The participants were selected purposively based on specific criteria, namely students who showed low entrepreneurial motivation. This condition was characterized by a lack of self-confidence, fear of failure, low initiative, and limited involvement in entrepreneurship-related The research was conducted over a two-month period, from late June to early August. Research Instruments Several instruments were used to collect data in this study. First, observation guidelines were used to identify behavioral indicators of entrepreneurial motivation during the intervention process. Second, semistructured interview guidelines were used to obtain in-depth information about studentsAo perceptions, experiences, and motivational changes after participating in symbolic modeling activities. Third, field notes were used to document important events, student responses, and counseling dynamics during each session. Fourth, documentation was used to support the research data, including video materials of successful entrepreneurs that served as symbolic modeling media. Data Collection Procedures The data collection process was carried out through four main stages based on BanduraAos symbolic modeling framework: attention, retention, reproduction, and motivation. In the attention stage, students were guided to focus on videos of successful entrepreneurs as symbolic models. In the retention stage, students were asked to recall, describe, and discuss the key messages obtained from the videos. In the reproduction stage, students were encouraged to develop and present simple entrepreneurial ideas inspired by the observed models. In the motivation stage, students were guided through reflective discussions and follow-up activities to strengthen their commitment to applying their entrepreneurial ideas. Observations and interviews were conducted before, during, and after the intervention. This procedure was intended to identify studentsAo initial motivational conditions, monitor their responses during the counseling process, and examine changes in entrepreneurial motivation after the intervention. Data Analysis The data were analyzed using the Miles and Huberman interactive model, which consists of three main activities: data reduction, data display, and conclusion drawing or verification. In the data reduction stage, relevant data from observations, interviews, field notes, and documentation were selected, organized, and simplified according to the focus of the study. In the data display stage, the data were presented in descriptive forms to facilitate interpretation of studentsAo motivational changes. In the conclusion drawing EDUCATIONE: Journal of Education Research and Review | 586 ORIGINAL ARTICLE and verification stage, the researcher interpreted the findings and verified them through repeated examination of the data. To ensure the trustworthiness of the findings, data triangulation was conducted by comparing information obtained from observations, interviews, field notes, and documentation. This triangulation process helped strengthen the validity and credibility of the research findings. Research Method Flow The research method flow in this study began with the initial identification of studentsAo entrepreneurial At this stage, the researcher observed and identified students who showed indications of low entrepreneurial motivation, such as lack of confidence, fear of failure, low initiative, and limited participation in entrepreneurship-related activities. Based on the results of this initial identification, the researcher then selected the research subjects purposively, namely students who met the criteria relevant to the focus of the study. After the subjects were determined, the researcher prepared the symbolic modeling media and research The symbolic modeling media consisted of videos of successful entrepreneurs that were used as learning and counseling stimuli. Meanwhile, the research instruments included observation guidelines, semi-structured interview guidelines, field notes, and documentation tools. These instruments were prepared to support the systematic collection of data before, during, and after the intervention. The next stage was the implementation of the symbolic modeling intervention. In this stage, students were guided to observe entrepreneurial role models through video media, understand the key messages presented, reflect on the values and behaviors demonstrated by the models, and develop simple entrepreneurial ideas inspired by the observed examples. During the intervention, the researcher conducted observations and interviews to record studentsAo responses, behavioral changes, and motivational After the intervention was completed, post-intervention interviews and documentation were carried out to obtain deeper information about the studentsAo experiences and perceived changes in entrepreneurial The data collected from observations, interviews, field notes, and documentation were then analyzed through three stages: data reduction, data display, and conclusion drawing or verification. In the data reduction stage, relevant data were selected and organized according to the research focus. In the data display stage, the data were presented descriptively to facilitate interpretation. Finally, conclusions were drawn and verified by reviewing the consistency of findings across various data sources. RESULTS AND DISCUSSION General Description Of The Subjects This study involved two Grade XII Digital Business students from Kartini Vocational School Jember, selected through purposive sampling. The main criteria were low entrepreneurial motivation, as measured through preliminary questionnaires and observations. The subjects. Subject 1 and Subject 2, initially demonstrated similar characteristics: passive behavior, fear of failure, low self-confidence, and avoidance of entrepreneurial activities. This finding aligns with (Sukmawati, 2. , who emphasized that selfconfidence plays a crucial role in adolescentsAo readiness to face new challenges. Based on the preliminary entrepreneurial motivation questionnaire. Subject 1 scored 30/40 and Subject 2 32/40. Although slightly above the class average . Ae28/. , both scores still fell into the low motivation These conditions confirmed the need for targeted intervention through symbolic modeling to enhance their entrepreneurial drive. EDUCATIONE: Journal of Education Research and Review | 587 ORIGINAL ARTICLE Observation Findings The observation results reflected different patterns between the two subjects. Subject 1 demonstrated stronger attention with focus levels of approximately 85% during video sessions, showing enthusiasm through smiles and body language. She was able to recall three key entrepreneurial values-perseverance, resilience, and hard work-and translated them into a small business idea: opening an ice dessert stall. Her motivation increased significantly, supported by a written commitment contract and family encouragement. In contrast. Subject 2 displayed moderate attention levels at around 70%, occasionally nodding and taking notes. He remembered four key events and connected them with entrepreneurial values such as confidence and risk-taking. His proposed idea was more ambitious: establishing a fast-food restaurant with a broader strategy, including innovation, promotion, investor support, and competitor analysis. However, although his contract commitment was complete, he expressed doubts when addressing financial challenges. Before counseling, the subjects demonstrated low entrepreneurial motivation, such as reluctance to try small business opportunities within the school environment. These findings align with (Hasibuan, 2. , who identified low self-confidence as a major obstacle to entrepreneurial motivation. After being exposed to inspirational video modeling of young entrepreneurs, the subjects displayed positive changes: greater confidence, willingness to take risks, and initiative in developing simple business This transformation supports (Ajeng, 2. and (Vina, 2. , who showed that symbolic modeling in group counseling significantly improved studentsAo career motivation, as well as (Hadi, 2. , who confirmed its role in entrepreneurial motivation. Interview Findings The interviews supported the observational data. Subject 1 highlighted perseverance as her key value, inspired by the story of Colonel Sanders, who faced 1,008 rejections before succeeding. She translated this value into practical actions, starting a small family-supported ice dessert business. Her motivation was reinforced by her optimism and reliance on social media for promotion Subject 2 also emphasized perseverance and self-confidence, noting that success requires resilience and belief in the quality of oneAos product. He envisioned building a fast-food restaurant with investor collaboration and international inspiration. Although ambitious, his motivation was partially hindered by concerns about financial resources and business competition. Data Analysis Matrix Stage Attention Retention Table 1. Data Analysis of Subject 1 Observation Interview (Summar. Subject 1 showed high AuIn business, one must attention with 85% focus persevere even after and enthusiastic repeated rejections. Ay expressions . Remembered three values: AuConsistent effort, patience, perseverance, resilience, and market awareness are and hard work . core 2Ae. Ay Reproduction Proposed a realistic small business idea . ce dessert stal. with three simple steps . AuShe tried to realize her idea with family support despite limited capital. Ay Interpretation A shift from passive to enthusiastic behavior, with stronger emotional Emergence of understanding about entrepreneurial values and personal relevance. Realistic ideas supported by adequate motivation. EDUCATIONE: Journal of Education Research and Review | 588 ORIGINAL ARTICLE Motivation Wrote a complete commitment contract and showed optimism . core AuHer motivation is to start a small business, supported by family encouragement. Ay Significant motivational improvement with realistic Table 2. Data Analysis of Subject 2 Observation Interview (Summar. Interpretation Paid 70% attention. AuNever give up and Adequate attention, nodding and taking always believe in particularly to notes . product quality. Ay perseverance values. Retention Remembered four AuConfidence and Values were connected events, linking them to resilience are keys to to personal experiences becoming a trusted as a class leader. confidence, and riskleader. Ay taking . Reproduction Proposed an ambitious AuBuilding a restaurant Ambitious and idea . ast-food requires learning from visionary ideas, though restauran. with four global models and less realistic. strategic steps . core 2Ae investor support. Ay Motivation Completed a AuResilience, recipe High motivation with commitment contract innovation, and support underlying doubts. but expressed doubts from family and friends about competition are key. Ay . The consistency between observational and interview data strengthens the validity and credibility of these findings. Stage Attention Development Across Sessions (Displa. Both subjects experienced motivation improvement, but with different trajectories. Table 3. Summary of Motivation Development per Stage Stage Subject 1 Subject 2 High focus . %), enthusiastic, inspired Moderate focus . %), inspired but less Attention by perseverance. Remembered four values with detailed Retention Recalled three main values consistently. Generated realistic small-scale business Proposed ambitious large-scale business Reproduction Demonstrated optimism and family- Displayed ambition but uncertainty Motivation supported commitment. regarding financial barriers. Subject 1 showed gradual and realistic development, while Subject 2 demonstrated ambitious but fluctuating motivation patterns. EDUCATIONE: Journal of Education Research and Review | 589 ORIGINAL ARTICLE Figure 1. Descriptive Graph of Entrepreneurial Motivation Changes Figure 2. Observation Scores of Entrepreneurial Motivation per Stage The figures illustrate that Subject 1Aos motivation steadily increased from score 2 to 3, while Subject 2Aos scores fluctuated between 2 and 3, reflecting his ambition tempered by doubts about feasibility. Relation to Theory The findings support BanduraAos social learning theory, which emphasizes observation, imitation, and internalization of modeled behavior. Colonel Sanders, as a symbolic model, provided inspiration through his perseverance story, allowing students to engage in cognitive . nderstanding value. , affective . motional inspiratio. , and conative . ehavioral commitmen. The findings reinforce BanduraAos . social cognitive theory that individuals can learn effectively through observing models. By watching entrepreneurial role models, students internalized positive behaviors and were motivated to replicate them. This process also reflects self-determination theory, which suggests that intrinsic motivation flourishes when autonomy, competence, and social relatedness are supported (Ryan, 2. Furthermore, the improvement in studentsAo self-confidence and persistence is consistent with (Rokhimah, 2. and (Zimmerman, 2. , who emphasized the role of self-efficacy in motivating learners to take risks and persevere. The results are also supported by (Minarsih, 2. , who found a strong connection between teacher support and entrepreneurial interest, as well as (Putri S. , 2. , who highlighted the influence of training and achievement motivation on work readiness. EDUCATIONE: Journal of Education Research and Review | 590 ORIGINAL ARTICLE Subject 1Aos stable motivation reflects a gradual, realistic internalization process. Her cognitive recognition of values was consistent with affective enthusiasm and conative application in small-scale business planning. In contrast. Subject 2Aos ambitious ideas highlighted strong cognitive and affective responses but less stable conative outcomes due to external barriers, especially financial constraints. In addition, the findings align with studies on the role of educational media in improving student engagement and motivation (Arsyad, 2. (Arief, 2. (Huljanah, 2. (Wijaya, 2. Video-based symbolic modeling thus represents a practical strategy that integrates both social learning theory and modern educational media for counseling interventions. These results align with prior studies (Suny, 2. (Sukmawati, 2. emphasizing the influence of both internal factors . and external factors . ocial suppor. on motivation. They also corroborate research by (Hadi, 2. and (Vina, 2. , demonstrating that symbolic modeling is effective in enhancing motivation, particularly in entrepreneurship education. In conclusion, symbolic modeling through inspirational videos proved effective in enhancing entrepreneurial motivation among vocational students with low initial motivation. However, individual differences in personality and environmental support influenced the extent and stability of motivational Overall, symbolic modeling was proven effective in enhancing entrepreneurial motivation, particularly in aspects of self-confidence, risk-taking, and initiative. These outcomes not only support previous findings (Ajeng, 2. (Suny, 2. (Putri S. , 2. , but also expand the application of symbolic modeling beyond academic motivation to entrepreneurial motivation in vocational education. The Counseling Process To strengthen the findings, several documentation records were collected during the counseling sessions. These visual data provided additional evidence of the symbolic modeling process and its impact on studentsAo entrepreneurial motivation. During the individual counseling process, both subjects watched an inspirational video about Colonel Sanders. Their expressions and body language showed varying levels of attention and engagement (Figure Figure 3. Students A and R watching Colonel SandersAo inspirational video Prior to the intervention, students were interviewed briefly to explore their initial conditions, attitudes, and motivations. These pre-service interviews highlighted their passivity and lack of confidence (Figures 2 EDUCATIONE: Journal of Education Research and Review | 591 ORIGINAL ARTICLE Figure 4. Pre-service interview documentation of student A Figure 5. Pre-service interview documentation of student R After the video session, students were asked to write motivational commitment contracts. These contracts demonstrated their reflections on values of perseverance and resilience, as well as their plans for business development (Figures 4, 5, and . Figure 6. Commitment contract written by student A Figure 7. Reflection notes of students A and R on their initial and post-session conditions EDUCATIONE: Journal of Education Research and Review | 592 ORIGINAL ARTICLE Figure 8. Commitment contract written by student R In addition, both students were guided to design simple business ideas. Subject 1 proposed a small household-based ice dessert stall, while Subject 2 developed a concept for a fast-food restaurant. Their written plans illustrated differences in pragmatism and ambition between the two subjects (Figure . Figure StudentsAo business plan drafts (Subject 1: ice dessert stall. Subject 2: fast-food restauran. Observations of student expressions during presentation sessions further revealed their motivational development. Subject 1 appeared optimistic yet slightly nervous, while Subject 2 showed enthusiasm but also moments of hesitation when discussing challenges (Figure . Figure 9. StudentsAo expressions during the reproduction stage presentations The documentation supports the observation and interview data, confirming that symbolic modeling influenced both studentsAo attention, retention, reproduction, and motivation. Moreover, the visual evidence highlighted individual differences: Subject 1Aos steady and realistic growth versus Subject 2Aos ambitious yet fluctuating trajectory The observation carried out at the beginning of the study showed that both research subjects had a low level of entrepreneurial motivation. They tended to avoid challenges, hesitated to start simple business initiatives, and displayed low self-confidence. After the symbolic modeling intervention using entrepreneurial video figures was implemented, there was a visible change in their behavior. The students showed greater focus during the sessions, were able to recall and retell important points from the video, and demonstrated initiative in designing simple business ideas. EDUCATIONE: Journal of Education Research and Review | 593 ORIGINAL ARTICLE Table 4. Observation of Entrepreneurial Motivation Development Indicator Before Intervention After Intervention Self-confidence Low ModerateAeHigh Risk-taking Low Moderate Perseverance Low High Initiative Low Moderate The table above shows that all observed indicators of entrepreneurial motivation experienced a positive change after the intervention. These results support the assumption that symbolic modeling is effective in encouraging students to imitate positive entrepreneurial behavior, especially in aspects of self-confidence and initiative. Interview Results Interviews conducted with the subjects reinforced the observational findings. Initially, both students expressed feelings of doubt and fear of failure. After watching the video of successful entrepreneurs and receiving counseling sessions, they were able to articulate new insights and aspirations regarding For instance, one student stated that the story of a young entrepreneur motivated them to try selling simple products in their school environment. Another student emphasized that they became more courageous in expressing business ideas to friends. Data Analysis and Interpretation The changes found in both students illustrate the stages of symbolic modeling explained by Bandura, namely attention, retention, reproduction, and motivation. At the attention stage, students focused more on the video content. At the retention stage, they were able to recall and narrate the entrepreneurial journey of the role model. At the reproduction stage, they began to formulate their own business ideas. Finally, at the motivation stage, they showed readiness to apply those ideas in real life These findings are consistent with RokhimahAos research which revealed that symbolic modeling can increase student self-efficacy, a key factor in entrepreneurial success. Similarly. Minarsih and Ajeng also proved that symbolic modeling is effective in increasing student learning and career motivation. This study strengthens those findings by demonstrating that symbolic modeling is also effective in the context of entrepreneurial motivation. Discussion in Relation to Theory The results of this study confirm the social learning theory of Bandura . , which emphasizes that individuals learn through observation and modeling. By presenting symbolic figures through video media, students not only gained cognitive understanding but also emotional encouragement and behavioral This is in line with Deci and RyanAos self-determination theory which explains that intrinsic motivation grows when individuals feel autonomy, competence, and social relatedness. The increase in entrepreneurial motivation found in this study indicates that symbolic modeling is not only effective in the academic learning context but also highly relevant in vocational education to prepare students to be more confident, persistent, and innovative in entrepreneurship. CONCLUSION This study concludes that the application of symbolic modeling techniques in individual counseling sessions effectively enhances entrepreneurial motivation among vocational school students. By presenting entrepreneurial role models through video media and guiding reflection, students developed higher levels EDUCATIONE: Journal of Education Research and Review | 594 ORIGINAL ARTICLE of self-confidence, persistence, initiative, and willingness to take risks. The findings reinforce (Bandura, 1. social cognitive theory, which emphasizes that learning occurs through observation and modeling, as well as (Ryan, 2. self-determination theory, which highlights the importance of autonomy, competence, and relatedness in fostering intrinsic motivation. Moreover, the development of selfconfidence and self-efficacy observed in this study aligns with (Zimmerman, 2. , who emphasized that self-efficacy is a central factor in learnersAo motivation and persistence. In line with previous research (Ajeng, 2. (Hadi, 2. (Vina, 2. (Rokhimah, 2. (Suny, 2. , symbolic modeling has proven to be an effective counseling strategy to improve not only academic and career motivation but also entrepreneurial motivation. Thus, symbolic modeling can be considered a practical approach in entrepreneurship counseling for vocational education. Based on the findings, several recommendations can be made: For Counselors. School counselors are encouraged to integrate symbolic modeling techniques in individual or group counseling services, especially by using video-based media to present inspirational entrepreneurial role models (Arief, 2. (Arsyad, 2. For Teachers. Teachers can collaborate with counselors to embed entrepreneurial values into classroom activities, ensuring that students do not only acquire knowledge but also motivation and self-confidence to pursue business opportunities (Minarsih, (Putri S. , 2. For Future Researchers: Further studies could expand the application of symbolic modeling to a larger sample or different contexts, such as digital entrepreneurship, to explore broader impacts on vocational education outcomes (Huljanah, 2. (Wijaya, 2. In summary, symbolic modeling through video media has significant potential to serve as an innovative counseling approach that strengthens entrepreneurial motivation and prepares vocational students to be resilient, creative, and selfreliant in the face of future challenges (Zimmerman, 2. REFERENCES