Bulletin of Information Technology (BIT) Vol 5.
No 3.
September 2024.
Hal.
ISSN 2722-0524 .
edia onlin.
DOI 10.
47065/bit.
https://journal.
org/index.
php/BIT Implementation of E-Commerce System as SME Development Strategy in the Digital Era Maulian Saputra.
Susilawati.
Siti Nurhaliza Sofyan.
Ananda Aulia.
Andi Ernawati*.
Ayu Oftasari.
Rian Farta wijaya 1* Master of Information Technology.
University Pembangunan Pancabudi.
Medan.
Indonesia Email.
Maulian.
saputra@gmail.
Susiyahya@gmail.
com, sitinurhalizas102@gmail.
com, anandaaulia30@gmail.
aernawati296@gmail.
Ayuofta2849@gmail.
com, rianfartawijaya@dosen.
Email Coresponden: aernawati296@gmail.
Abstract - The implementation of e-commerce systems has become one of the main strategies in the development of Small and Medium Enterprises (SME.
in the digital era.
E-commerce allows SMEs to expand market reach, improve operational efficiency, and strengthen relationships with consumers through better data access.
In addition, this digital platform offers benefits such as distribution cost savings, business process automation, and improved customer service.
However, challenges in e-commerce adoption for SMEs include limited digital literacy, uneven technology infrastructure, and cybersecurity issues.
To achieve the full potential of e-commerce, support from the government and private sector in the form of adequate policies, infrastructure, and training is required.
This research aims to identify the benefits, challenges and solutions in implementing e-commerce for SMEs, in order to improve their competitiveness in an increasingly competitive global market.
Keywords: SMEs, e-commerce, digitalisation, operational efficiency, cybersecurity, global markets INTRODUCTION In an increasingly advanced digital era, traditional businesses are no longer the first choice for entrepreneurs.
The emergence of information and communication technology (ICT) has opened up new opportunities for Small and Medium Enterprises (SME.
to grow and compete in the global market.
One very effective strategy in increasing the visibility and sales of SMEs is through the implementation of e-commerce systems.
, .
Digitisation not only helps improve the competitiveness of SMEs by expanding market reach, but also offers more efficient services and keeps up with the latest technological trends.
By having an online store or presence on e-commerce platforms.
SMEs can sell products not only locally or regionally, but also nationally and In addition, digitalisation allows SMEs to automate many operational processes, such as inventory management to payment processing, thus saving time and costs and reducing human error.
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E-commerce system is a process of business transactions conducted electronically through computer networks, especially the internet.
With the e-commerce system.
SMEs can market their products online, thus reaching consumers around the world without geographical restrictions.
This allows SMEs to significantly increase sales and expand market share.
, .
The implementation of e-commerce systems in SMEs not only helps increase visibility and sales, but also facilitates a faster and more efficient transaction process.
Customers can order products online and view realtime product information, thereby increasing customer satisfaction.
In addition, e-commerce systems also allow for more systematic management of product and transaction data, which helps in making more accurate business decisions.
, .
In the Indonesian context, many SMEs still use limited traditional marketing methods.
However, with the advancement of technology.
SMEs can improve their business performance more effectively through the implementation of e-commerce systems.
Therefore, this research aims to analyse the implementation of ecommerce systems as a development strategy for SMEs in the digital era, as well as find effective solutions to increase the visibility and sales of SMEs through online platforms.
Thus, this research is expected to make a significant contribution in improving the competitive ability of SMEs in the digital era, as well as helping entrepreneurs in understanding the importance of e-commerce system implementation in their business strategy.
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The research conducted by Abdul Halim Anshor in 2022 with the title E-Commerce Development Strategy in the Context of Advancing MSMEs for Sustainable Development is that E-Commerce has the opportunity to grow large and advance so that this can contribute to sustainable development.
Research conducted by Moch Rizky Khairul Rachman, et al, in 2024 with the title Implementation of Digital Marketing Strategies Through E-Commerce Shopee at UMKM Keripik Putri Sari Wonokerto Village, explaining that currently, small and medium business actors are starting to realise that people are increasingly interested in shopping Copyright A 2024 Maulian Saputra.
Page 195 Jurnal BIT is licensed under a Creative Commons Attribution 4.
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No 3.
September 2024.
Hal.
ISSN 2722-0524 .
edia onlin.
DOI 10.
47065/bit.
https://journal.
org/index.
php/BIT .
Research conducted by.
Meylin Rahmawati et al, 2024 with the title Digital Capable MSMEs through the Application of E-Commerce:
Empirical Study in Tarakan City explained that the effectiveness ratio of e-commerce implementation in Tarakan City was 73%, which was in the moderately effective category.
As for government support for the application of e-commerce by MSMEs, it has an ineffective category .
Research conducted by.
Layla Azaria Safina in 2024 with the title Implementation of E-Commerce Strategy in Digital Business Planning explains that.
By utilising the right e-commerce strategy, companies can increase sales growth, expand market reach, improve operational efficiency, and remain competitive in the digital era.
thus that ecommerce is very important to use RESEARCH METHODOLOGY 1 Flow of the Research Research Approach Research Design Data Collectio In-depth Interviews Participatory Observation Documentation Data Analysis Techniques Validity and Reliability Research Subjects Research Limitations Figure 1.
Research Flow Description Research Approach This study uses a qualitative approach with the aim of deeply understanding the process of e-commerce implementation in SMEs in the digital era.
The qualitative method was chosen because it allows researchers to explore the factors that influence the implementation of e-commerce, the Copyright A 2024 Maulian Saputra.
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https://journal.
org/index.
php/BIT benefits gained, as well as the challenges faced by SMEs in using this technology.
The qualitative approach also helps in understanding the local context and unique characteristics of SMEs in different sectors.
Research Design The research design is a case study that focuses on several SMEs that have implemented e-commerce systems as their business development strategy.
Case studies were chosen to enable in-depth analysis of SMEs' experiences in e-commerce adoption, as well as to identify best practices and barriers By using this design, the researcher can explore detailed information related to the internal dynamics of SMEs and the external impact of e-commerce implementation.
Data Collection Data in this study will be collected through several methods, namely:
a In-depth Interviews: Interviews were conducted with SME owners, managers, and staff directly involved in e-commerce implementation.
These interviews aim to gain insight into their motivations, adoption process, as well as the challenges they face.
b Participatory Observation: The researcher will observe the SMEs' e-commerce activities directly, including the sales, marketing, and customer interaction processes.
This observation will provide insight into how the e-commerce platform works in the SMEs' daily operations.
c Documentation: Researchers will collect documentation related to e-commerce implementation, such as financial statements, online sales data, and digital marketing materials used by the SMEs.
Data Analysis Techniques The data obtained from interviews, observations, and documentation will be analysed using thematic analysis techniques.
In this analysis, the data will be coded to identify key themes relating to the benefits, challenges, and impact of e-commerce on SME development.
This technique allows the researcher to identify certain patterns in the data that support the research findings.
Validity and Reliability To ensure data validity, the researcher will triangulate the data by comparing results from interviews, observations, and documentation.
In addition, the researcher will involve several informants from different SME backgrounds to gain a more comprehensive perspective.
Research reliability is maintained through consistent application of interview protocols, as well as systematic data Research Subjects The subjects of this study consist of SMEs that have implemented e-commerce for at least one year.
The selection of subjects was done by purposive sampling to ensure that the selected SMEs have experience in using e-commerce and can provide relevant insights for this study.
Other criteria include the type of products or services sold, as well as the level of engagement in the e-commerce Research Limitations Limitations in this research include limitations in the generalisability of the research results due to its focus on limited case studies.
In addition, the ever-changing dynamics of the digital market may also affect the research results, so further research is needed to update the findings as ecommerce technology evolves.
With this research method, it is expected that a comprehensive understanding of the implementation of ecommerce systems as an SME development strategy can be obtained, as well as solutions to overcome the various challenges faced by SMEs in the digital era.
E-commerce system, or electronic commerce, is a concept of trade that involves the process of buying, selling, and marketing goods or services through electronic systems, especially through the internet.
In e-commerce, all transaction activities, from selecting products to payment, are conducted online.
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RESULT AND DISCUSSION 1 Results and Discussion The results of the E-Commerce System as an SME Development Strategy in the Digital Era are as follows.
Copyright A 2024 Maulian Saputra.
Page 197 Jurnal BIT is licensed under a Creative Commons Attribution 4.
0 International License Bulletin of Information Technology (BIT) Vol 5.
No 3.
September 2024.
Hal.
ISSN 2722-0524 .
edia onlin.
DOI 10.
47065/bit.
https://journal.
org/index.
php/BIT Figure 2.
Initial View.
The initial display when the application is accessed, after it appears like this, select Get Started Figure 3 Creating an account Enter the email that will be used to create an account.
After registering an account there will be a notification to the email you use.
and enter the OTP code number Figure 4.
Entering the OTP Code After entering the OTP code we are expected to complete the business actor profile Copyright A 2024 Maulian Saputra.
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0 International License Bulletin of Information Technology (BIT) Vol 5.
No 3.
September 2024.
Hal.
ISSN 2722-0524 .
edia onlin.
DOI 10.
47065/bit.
https://journal.
org/index.
php/BIT Figure 5.
Complete business data After completing the account, a display will appear as below Figure 6 front view After this display, we will be the reseller or seller, so select Seller Figure 7.
Creating a seller After selecting Seller, a display will appear as below and press Sign Me In Copyright A 2024 Maulian Saputra.
Page 199 Jurnal BIT is licensed under a Creative Commons Attribution 4.
0 International License Bulletin of Information Technology (BIT) Vol 5.
No 3.
September 2024.
Hal.
ISSN 2722-0524 .
edia onlin.
DOI 10.
47065/bit.
https://journal.
org/index.
php/BIT Figure 8.
Directed to become a seller After logging in we are directed to complete our respective business data Figure 9 includes the business fields that will be created After completing the food business data, it will appear below.
Figure 10 includes product data To add products, we select the menu on the left > Master Data > Products Copyright A 2024 Maulian Saputra.
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No 3.
September 2024.
Hal.
ISSN 2722-0524 .
edia onlin.
DOI 10.
47065/bit.
https://journal.
org/index.
php/BIT Figure 11.
Results of the input product
CONCLUSION
Implementing an e-commerce system has proven to be an effective strategy in supporting the development of Small and Medium Enterprises (SME.
in the digital era.
Through e-commerce.
SMEs can expand market reach without geographic limitations, increase operational efficiency, and strengthen interactions with This digital platform not only opens up opportunities to increase sales, but also allows SMEs to compete more competitively with larger companies, thanks to access to technology and data that can be optimized for business decision making.
However, the successful implementation of e-commerce in SMEs cannot be separated from a number of challenges.
Obstacles such as limited digital infrastructure, low technological literacy among business actors, and concerns about cyber security are significant obstacles.
Therefore, support is needed from the government, technology service providers and the private sector to help SMEs overcome these obstacles.
This support can take the form of infrastructure development, providing technology training, as well as regulations that support digital transaction security.
Overall, e-commerce has great potential to drive growth and innovation in the SME sector.
With appropriate and sustainable adoption.
SMEs can utilize e-commerce as a tool to create competitive advantages, improve service quality, and adapt to the ever-evolving dynamics of the digital market.
Digital transformation through e-commerce is not only a choice, but a necessity for SMEs to survive and develop in this era of globalization and digitalization.
REFERENCES