e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 E-COMMERCE STRATEGIES AND ENTREPRENEURSHIP TRAINING IN INCREASING SALES VOLUME AT BUNG HATTA UNIVERSITY STUDENTAoS BUSINESSES Nailal Husna1 Siti Rahmi2 Popi Fauziati3. Anjely Aulia Putri4 Endang Tirtana Putra5 1,2,4 Department of Management. Faculty of Economics and Business. Universitas Bung Hatta Department of Accounting. Faculty of Economics and Business. Universitas Bung Hatta Institut Teknologi dan Ilmu sosial Khatulistiwa Email: nailalhusna@bunghatta. ABSTRACT The purpose of this reaseach ia to enhance learning activities and increase students' entrepreneurial interest, this research aims to analyze e-commerce strategies and entrepreneurship training in boosting sales volume for businesses run by Bung Hatta University students. This research uses quantitative research. This research uses samples from Bung Hatta University student businesses. The data analysis technique used in this research is multiple linear regression. The hypothesis in this study was tested using a simultaneous test (F-tes. and partial test . -tes. to determine the influence between variables. The classical assumption tests used in this research are the normality test, heteroscedasticity test, and multicollinearity test. This research tends to only test the direct relationship between the independent variable and the dependent variable, without looking at the effects of moderation and mediation. The results of this research are that E Commerce (X. has no significant effect on sales volume (Y). Meanwhile, the entrepreneurial training variable (X. has a significant effect on sales volume (Y). So, further research is recommended to test moderating and mediating variables such as technology, trust, transaction security and other variables. Research identifies factors for increasing e-commerce strategies and entrepreneurship training among Keywords: e-commerce. entrepreneurship training. sales volume with appropriate learning activity programs. BACKGROUND Further programs and actions are needed so that The 2020 Merdeka Belajar guidebook this policy can be implemented as part of learning states that based on the Global Entrepreneurship activities in higher education. Students are part of Index (GEI) in 2018. Indonesia only had a score of the human resources that can become the backbone 21% of entrepreneurs from various fields of work, of development through the nation's economic or ranked 94th out of 137 countries surveyed. Students are also part of the Meanwhile, according to research from the IDN Indonesian millennial generation. Entrepreneurship Research Institute in 2019, 69. 1% of millennials in (Entrepreneurshi. is a mandatory subject for all Indonesia have an interest in entrepreneurship. study programs at Bung Hatta University, it is However, so far the entrepreneurial potential for hoped that Bung Hatta University can compete, the millennial generation has not been managed produce the best graduates by strengthening The Merdeka Campus policy encourages the themselves with hard skills and soft skills so that development of students' entrepreneurial interests they don't just rely on work from other people but with appropriate learning activity programs. In the are able to provide work for other people. 2022 Indonesian Student Entrepreneurship and able to compete with workers from other Program guidebook. It is hoped that the entrepreneurship The Ministry of Education and Culture courses that have been taught can be a way to through the Directorate of Learning and Student introduce students to the world of business from an Affairs. Directorate General of Higher Education early age. Entrepreneurship at Bung Hatta continues to strive to develop and increase the University since 2014 has used RPS which number of entrepreneurial students. The includes practices and produces entrepreneurial importance of student entrepreneurship programs products in teaching Entrepreneurship courses, and in universities has been recognized by the in 2014 there were 10 groups of students who won government and is realized through the the Entrepreneurial Student Program (PMW) at Independent Learning-Independent Campus Bung Hatta University. Businesses financed by (MBKM) Policy DIKTI through PMW are individual and group development of students' entrepreneurial interests e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 Of all the proposals submitted, the number of proposals that passed was 10 proposals consisting of: 1 person and 9 groups (Husna. Yuhelmi, & Trianita, 2. In 2021, we hosted the Entrepreneur Award V Competition Event, where six student business groups reached the finals and became Hopeful Champions. In 2022, twelve business groups from Bung Hatta University succeeded in obtaining scholarship grants of IDR 10,000,000 Additionally, three business groups received Higher Education Grants, each worth IDR 7,500,000. This success was attributed to the University, through the Career Development Center (CDC), conducting entrepreneurship training in 2021. The training took place on October 25, 2021, at the Balairung Caraka Building. Bung Hatta University. In 2022, the CDC also held Online Single Submission (OSS) Training, resulting in nineteen student business groups now operating with business permits. Research at Bung Hatta University includes a study by Husna. Yuhelmi, & Trianita . on the influence of personality and entrepreneurship courses on receiving PMW funds at the Faculty of Economics. Their research concluded that entrepreneurship courses significantly impacted the entrepreneurial intentions of these students, leading to the design of RPS to produce products, business plans, and activity videos. It is recommended to follow the programs provided by Dikti or Kopertis. However, several times after that. FEB students participated in higher education programs such as PKM-K but did not pass the selection, and the students did not continue their efforts. Research by Puttri and Husna . on the factors influencing the entrepreneurial intentions of students at Bung Hatta University's Faculty of Economics found that personality factors play a significant role. Personality has a substantial impact on entrepreneurial intentions. Nevertheless, students often face obstacles when starting a business, such as securing funding, balancing time between entrepreneurship and studies, gaining family support, and having the courage to take risks. The risks faced by entrepreneurs differ from those faced by Every individual has a different level of risk tolerance, ranging from risk-averse to riskneutral to risk-taking. An individual who can overcome obstacles and create opportunities for better outcomes is said to have a higher adversity This mentality is crucial for entrepreneurs ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 because it enables them to recover from setbacks and persist despite failures. In 2020. Husna et al. continued this research to examine the influence of the adversity quotient on the entrepreneurial intentions of FEB students at Bung Hatta University. The results indicated that the Endurance variable significantly affects the entrepreneurial intentions of these Effective learning, supported by entrepreneurship training, discussions, and field trips, positively influences students' entrepreneurial intentions, enhancing their competitiveness in entrepreneurial programs. Apart from entrepreneurship training, ecommerce offers substantial opportunities for MSME players to increase their sales volume. MSMEs have been compelled to shift from offline to online transactions, especially during the E-commerce can significantly boost sales for MSMEs, as it offers reduced transaction costs and greater convenience for consumers (Alfonsius. Garry, 2. According to Alwendi, . , e-commerce has accelerated business development and operational adjustments during the Covid-19 pandemic. This background led to the research titled 'E-Commerce Strategy and Entrepreneurship Training in Increasing Sales Volume in Bung Hatta University Student Businesses. LITERATURE REVIEWS E-commerce E-commerce . lectronic commerc. in the Organizations for Economic Co-Operation and Development (OECD) 2009 (Luthfi et al. , 2. is the sale or purchase of goods/services carried out via a PC network with a system specifically designed for the purpose of receiving or carry out orders but payment and main delivery of goods/services are not always carried out online. E-commerce transactions can occur between businesses, households, individuals, government agencies, and other private or public organizations. In order to map E-Commerce in Indonesia. BPS continues to collect household and company-based E-Commerce data to obtain a picture of the development of E-Commerce businesses in Indonesia, from the perspective of E-Commerce business actors. The 2020 E-Commerce data collection method will adapt to developments in Information and Communication Technology (ICT) in the current Digital Era. The use of ICT in data collection methods is inevitable, in line with the increasing needs of society in the current Digital Era need data and information quickly, easily and accurately at anytime and anywhere. For e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 this reason, the 2020 E-Commerce data collection will be directed at the Go Digital 2009 method (Luthfi et al. , 2. Merwe and Bekker . found 5 important variables for evaluating ecommerce network sites . nterface, navigation, content, reliability, and technica. Interface (Interfac. Entrepreneurship training Republic of Indonesia Law no. 9 of 1995 states that the Government, business world and society carry out guidance or training and development in human resources. The steps taken are: Promote and cultivate entrepreneurship. Improve technical and managerial skills. Establish and develop educational institutions, training, small business consulting and Providing extension workers and small business Training is a series of activities designed to improve an individual's skills, knowledge, experience or change attitudes. Training is concerned with the acquisition of skills -specific skills or experience. Training programs seek to teach how to carry out certain activities or Sales Volume The concept of sales volume refers to the opinion of Kotler & Keller . , in this concept management is oriented towards products and high sales volumes. In general, companies have three general goals in their sales, namely achieving a certain sales volume, getting a certain profit, and supporting business growth. The final goal is to fulfill/achieve company sales . by seeking the maximum sales volume possible. According to Private and Irawan . sales volume is net sales from the company's profit and loss report . perations repor. in a certain time period. The framework of thinking in this research is ECommerce (X. and Entrepreneurship Training (X. in Increasing Sales Volume (Y) in Bung Hatta University Student Businesses. RESEARCH METHOD The method used in this research is Bung Hatta University students who have businesses. The sampling method uses the purposive sampling method, which is a sampling technique with certain considerations in Sugiyono, . The reason for using this purposive sampling technique is because it is suitable for use in quantitative research, or research that does not carry out generalizations according to Sugiyono, . ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 In determining the sample size. Sugiyono . stated that the appropriate sample size in research is between 30 and 500. If the research involves multivariate analysis . orrelation or multiple regressio. , the number of sample members must be at least 10 times the number of variables used. In this study, 55 businesses that are still operating were researched ANALYSIS METHOD After the data the author needs is collected, the next step is to analyze the data. The data analysis that the author used in this research used quantitative analysis. Data analysis techniques in quantitative research use statistics. This type of research uses quantitative methods. The characteristics of this research are probablistic using multiple regression analysis. The hypothesis in this study was tested using a simultaneous test (F-tes. and partial test . -tes. to determine the influence between variables. The classic assumption tests used in this research are the normality test and the multicollinearity test. To prove the hypothesis, an inferential test is carried out consisting of validity and reliability Validity testing is carried out to find out whether the question items used to measure what you want to measure are said to be valid if the correlation value is 0. 3 and are declared suitable for continuing processing. Apart from the validity test, a reliability test is also carried out to see to what extent the measurement is reliable, if the measurement is repeated on the same subject. Reliability testing using Cronbach Alpha 0. If the value is greater then it is said that the variable is REACH RESULTS Respondent descriptions are used to see the respondent's background before further research is carried out. The number of questionnaires returned was 55 questionnaires. The questionnaires that were returned did not meet the requirements, such as incomplete filling in and there were several. In accordance with the problem formulation and hypothesis, this research aims to determine E-Commerce Strategies and Entrepreneurship Training in Increasing Sales Volume in Bung Hatta University Student Businesses. Then, questionnaires were distributed for 1 . month from April 4 to June 12 2023 using a purposive sampling method. There were 100 questionnaires distributed in this research to students who have businesses at Bung Hatta e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 University. So the characteristics of respondents can be identified as follows: Respondent Profile Characteristics The characteristics of respondents in this study include the characteristics of respondents according to gender, age, length of business. ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 working hours, capital, training, sales volume, as explained one by one in more detail: Gender Based on gender, the respondents in this study are classified in the following table: Tabel 1 Respondent's Gender Valid Total Frequency Percent Valid Percent Source: SPSS 2023 Cumulative Percent Based on the table above, it can be female respondents or 61. This matter shows concluded that the respondents in this study that the majority of students who own businesses were 21 male respondents or 38. 2% and 34 at Bung Hatta University are women. Age Tabel 2 RespondentAos age Cumulative Frequency Percent Valid Percent Percent Valid 1 Total 55 Source :SPSS 2023 Based on table 2, it can be seen that the majority of respondents in this study were under 20 years old as many as 17 respondents 30. respondents aged over 20 years were 38 respondents or 69. Valid Total Length of Business Based on length of business, the respondents in this study are classified in table 4. 3 as follows: Tabel 3 Length of bussiness Cumulative Frequency Percent Valid Percent Percent Source :SPSS 2023 Based on table 4. 3, it can be seen that the majority of respondents in this study had business experience under 1 year, 32 respondents or 58. 2% and 23 respondents over 1 year or 41. Working hours Based on working hours, respondents in this study are classified in table 4 as follows: e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 Tabel 4 Working hours Frequency Valid Total Percent Valid Percent Source :SPSS 2023 Cumulative Percent Based on table 4, it can be seen that the respondents or 70. 9%, who had 8-10 hours work respondents in this study were menjalani usaha as many as 9 respondents or 16. 4% and above with working hours of 5-7 hours there were 39 10 hours as many as 7 respondents or 12. Capital Tabel 5 Capital Frequency Valid Total Percent Valid Percent Source: SPSS 2023 Cumulative Percent Based on table 4. 5, it can be seen that 46 between 25-30 million were 2 respondents or 3. respondents or 83. 6% of respondents had capital and those with capital above 30 million were 6 under 20 million, and 1 had capital between 20-25 respondents or 10. million respondents or 1. 8%, those with capital Training Tabel 6 Training Frequency Percent Valid Total Valid Percent Source :SPSS,2023 Based on table 4. 6, it is known that there are 1 respondents who have certification, namely 8%, 9 respondents who have attended training, 4%, respondents who have certification Cumulative Percent 12 people took part in the training, which is 21. and 33 people did not take part in the training or e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 Sales Volume Tabel 7 Sales Volume Valid Total Frequency Percent Valid Percent Souce: SPSS,2023 Based on table 4. 7, it is known that there are 32 respondents who have a sales volume/sales income per month below 1 million, namely 58. 2%, who have a sales volume of 1-2 million 12 people, namely 21. 8%, those with a sales volume of 3-4 million as many as 6 people or 9% and those with a sales volume <5 million as many as 5 people, namely 9. Validity test The validity test is used to measure whether a questionnaire is valid or not (Ghozali. This validity test uses Pearson Correlation, namely by calculating the correlation between scores each question item with a total score. The following are the results of testing the validity of research instruments which are presented. The result it can be seen that the calculated r value is > 0. 207, so that all the Cumulative Percent questions in the questionnaire to measure the ECommerce and entrepreneurship training variables are valid. Reliability Test The following are the results of the reliability test for the E-Commerce variable instrument and entrepreneurship training. The result it can be seen that the Cronbach's Alpha coefficient is > 0. 70 so that all questions in the questionnaire on the question items on the ECommerce and entrepreneurship training variables are reliable. Multiple Linear Regression The analysis in this research is Multiple Linear Regression analysis. This analysis entrepreneurship training in increasing sales volume for Bung Hatta University students. Tabel 8 Multiple Linear Regression Results Coefficientsa Standardized Unstandardized Coefficients Coefficients Model Std. Error Beta (Constan. TTLX. TTLX. Dependent Variable: TTL. Source SPSS 2023 Based on the results of calculations using the SPSS computer statistical program, the results of the Multiple Linear Regression equation are obtained as follows: Y = 17. 531 -. 054X1 0. The equation above shows the influence of ECommerce and entrepreneurship training on increasing sales volume. Sig. Model Accuracy Test F Test The F-test is used to prove that there is an influence between variable X, namely on Y. F-test results can be seen in the following table: e-Jurnal Apresiasi Ekonomi Volume 12. Nomor 2. Mei 2024: 436-444 ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 Tabel 9 F Test Model Sum of Squares Df Mean Square Regression 270. Residual Total Predictors: (Constan. TTLX. TTLX. Dependent Variable: TTL. Source :SPSS 2023 The F-test result is 10,864 and the sig is 000, the sig value. This is below = <0. indicating that the hypothesis states that variable X together has a significant effect on increasing sales volume. Testing the Coefficient of Determination (R. Sig. independent variable to comprehensively explain the dependent variable. The R2 value has a range between 0-1. The greater R2 indicates the greater the ability of the independent variable to explain the dependent variable. Following are the results of calculating the coefficient of determination using the SPPS program and are presented in The Determination Coefficient (R. is used to find out how big it is the ability of the Tabel 10 Coefficient of Determination Test Results Model Summary Adjusted R Std. Error of Model R R Square Square the Estimate Durbin-Watson Predictors: (Constan. TTLX. TTLX. Dependent Variable: TTL. Source: SPSS 2023 Based on the output in table 12, the R2 figure is 29. 5%, meaning that the Bung Hatta University Student sales volume variable can be E-Commerce entrepreneurship training variables. Meanwhile, the remaining 70. 5% is explained by other variables outside this research model. Testing the influence of E-Commerce on increasing sales volume based on the results of data processing obtained a t-calculated probability value . < Level of Significance . , then Ho is rejected or Ha is accepted, so it can be concluded that the E-Commerce variable (X. does not have a significant effect on sales volume (Y). From the results of the Hypothesis test, it can be seen that Bung Hatta University students who have businesses are still not utilizing E-Commerce optimally to increase sales volume. In line with Gultom and Putrian . , the obstacle faced is not being ready to sell online in the marketplace because it is more due to technical obstacles such as content readiness, descriptions including readiness for mass product production. According to Kotler & Armstrong . Factors that influence sales volume are product, promotional costs and quality. E-Commerce is still not well understood by students, they don't have product SOPs so the product quality is not the same. Student businesses at Bung Hatta University are also not fully prepared with promotional costs, lack of access to funding and payment schemes, making it difficult to keep up with current market Testing the effect of entrepreneurial training on sales volume based on the results of data processing obtained a t-calculated probability value .