JURNAL MANNER
DOI:xx.
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Februari 2023
E-ISSN 2828-2760
P-ISSN 2828-3767
SWOT ANALYSIS OF KUE SAPIK GULA AREN AS
A SUPPORTING TOURISM ATTRACTION OF
SOLOK SELATAN DISTRICT
Aocta Riva Auberni Pariwisata Syariah.
UIN Mahmud Yunus Batusangkar aoctarivaauberni@gmail.
Pepy Afrilian Pariwisata Syariah.
UIN Mahmud Yunus Batusangkar pepyafrilian@iainbatusangkar.
Siska Mandalia Pariwisata Syariah.
UIN Mahmud Yunus Batusangkar siskamandalia@iainbatusangkar.
ABSTRACT
This study aims to analyze the strengths, weaknesses, opportunities, and threats of the Kue Sapik Gula Aren as a support for the tourist attraction of South Solok Regency.
The research method used is through a qualitative approach using the SWOT analysis method and the data used in this study are primary and secondary data, data collection techniques by observation and interviews.
The data obtained from the results of data collection is then analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of the Kue Sapik Gula Aren as asupporting tourist attraction in South Solok Regency.
Based on the results of the study, it shows that the Kue Sapik Gula Aren has the strengths .
it has a unique taste that comes from palm sugar .
Kue Sapik Gula Aren can only be found in South Solok .
has been certified halal from the MUI, and the opportunity .
can be a support for new tourist attractions in South Solok Regency .
promote traditional culinary .
promote the economy of the surrounding community.
With these strengths and opportunities, can take advantage of existing opportunities while minimizing weaknesses and also being able to overcome various kinds of threats from the Kue Sapik Gula Aren.
Thus, this Kue Sapik Gula Aren can be used as a support for the tourist attraction of South Solok Regency.
Keywords: Supporting the Tourist Attraction, of Kue Sapik Gula Aren
INTRODUCTION
Indonesia is an archipelagic country that has a very wide area and diverse ethnic groups and In addition.
Indonesia has a lot of tourism potential and is very feasible to be developed, because the world of tourism can now be felt to be growing rapidly from year to year and tourism is the number two foreign exchange earner in Indonesia after oil and gas so that special attention needs to be paid to management in the sector.
Culture, natural beauty, and cuisine are able to attract tourists, both foreign tourists and domestic tourists, to come and visit to enjoy the beauty of nature, learn about different cultures, and enjoy Indonesian culinary specialties where the cuisine of each region in Indonesia has its own characteristics.
The existing tourism potential packaged in a good way will be an attraction to bring tourists to According to Utama .
, tourist attraction is everything a place that has uniqueness, beauty, convenience and value in the form of a diversity of natural or man-made wealth that is interesting and has value to visit.
And one of the types of tourism that is in great demand and will never run out is culinary tourism, because culinary has an important role in the tourism industry and most of the tourist spending when traveling is for culinary.
According to Afrilian .
culinary tourism is an activity carried out to find unique and impressive food and drinks, not just a desire to taste the pleasures of a food but more importantly the uniqueness and memories that can be obtained after enjoying the food.
One of the provinces that is rich in tourism is West Sumatra.
West Sumatra is a Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.
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Februari 2023 province in Indonesia that is rich in tourism objects, both marine and cultural tourism, with Padang as the capital city.
Based on data from the West Sumatra Statistics Agency, in 2015-2019 the number of tourists visiting West Sumatra has increased which makes West Sumatra Province visited by many In addition to recreation, enjoying tourist attractions, tourists also visit to find food or special culinary in West Sumatra Province, one of which is in South Solok Regency.
The main attraction of South Solok Regency is the Saribu Rumah Gadang area where this attraction consists of the many Minangkabau traditional South Solok Regency also has other interesting values, namely culinary.
South Solok Regency has legendary cultural culinary delights such as pangek pisang, limpiang pinyaram, dendeng pucuak ubi, kalio baluik.
South Solok tea.
Kue Sapik Gula Aren, nuts and many others.
The culinary diversity of Solok Regency can be used as a strength for culinary tourism.
South Solok Regency has just separated from Solok Regency so that South Solok Regency must have a regional identity to develop tourism, for example in the culinary field, where one of the culinary strengths of South Solok Regency is the Kue Sapik Gula Aren.
Kue Sapik Gula Aren is a pastry food which is long in shape which is rolled and made by clamping using a special mold and the taste is unique, this Kue Sapik Gula Aren is very different from other Kue SapikAos in West Sumatera Indonesia.
This Kue Sapik has been passed down from generation to generation, even in ancient times this Kue Sapik must be present on Eid days and also during the Manjalang Mintuo event.
Based on the initial observations made by the researchers, it can be seen that the Mar Aci cake business as the place for producing Kue Sapik Gula Aren explains that Kue Sapik Gula Aren are a typical food or souvenir from South Solok West Sumatera.
This Kue Sapik Gula Aren has only one production site in South Solok, but there are many distributor shops so that Kue Sapik Gula Aren is widely spread in various areas in South Solok and sales of this Kue Sapik Gula Aren are already available outside the province as well.
The following is the data on sales of Kue Sapik Gula Aren s for the last 6 months.
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Sales data of Kue Sapik Gula Aren October 2021-March 2022 Month Amount Sold October November December January February March 200 Packs 235 Packs 250 Packs 280 Packs 300 Packs 325 Packs Distribution of Kue Sapik Gula Aren Sales Areas Padang Muaro Bungo Kerinci Pekanbaru Medan Jakarta From the initial observations that the author made, there was an increase in sales of Kue Sapik Gula Aren and this was also one of the supporting factors for the tourist attraction of South Solok Regency.
From the development of the Kue Sapik Gula Aren, researchers are interested in seeing how the SWOT analysis of the Kue Sapik Gula Aren can be used to support the tourist attraction of South Solok Regency.
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.
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Februari 2023 Thus, the researcher can conclude that tourist attraction is uniqueness and also has a very high value so that it becomes a tourist destination to come to a certain area and with that Kue Sapik Gula Aren is included in one of the supporting tourism in terms of something to buy because the Kue Sapik Gula Aren can be a souvenir or souvenir that tourists bring when visiting South Solok Regency.
LITERATURE REVIEW
Tourism According to Pitana .
tourism is a very promising mega business because tourism cannot be replaced by anything in every human being who is tired of his work, definitely needs time to relieve his tiredness and one way is to go on a trip.
Thus, the author can conclude that tourism is a variety of tourist activities that can be done individually or in groups and can also be used as a business field whose profits are very large if managed Tourist Attraction In Law Number 10 of 2009 concerning Tourism in Indonesia, a tourist attraction is anything that has uniqueness, beauty and value in the form of a diversity of natural, cultural and man-made wealth that is the target or destination of tourist visits.
According to Mandalia .
the attractiveness of tourist destinations can be grouped into categories of natural, cultural, artificial, and special interest tourism.
Nature tourism mainly offers the beauty of natural features such as seas, mountains, lakes, and Cultural tourism mainly offers the uniqueness and diversity of cultural heritage such as buildings of cultural value, cultural Meanwhile, artificial tourism is man-made tourism whose main element is novelty, such as playgrounds, theme parks and others.
Tourist Attractions are classified based on the type and theme, which are usually divided into three types as follows: natural tourist attractions, cultural tourist attractions, and special interest tourist attractions Ismayanti .
Tourist Attraction Support According to Suwena .
there are three supporting tourist attractions that must exist in tourist destinations, namely, something to see, something to do, something to buy, which can be defined as follows:
Something that tourists can see .
omething to se.
, namely when tourists visit, they can see tourist attractions such as shows and natural beauty.
Something tourists can do .
omething to d.
, namely tourists must do something by directly enjoying the attractions provided by the destination such as game rides.
Something that can be bought .
omething to bu.
, i.
when leaving the destination at least tourists can buy something as a souvenir such as souvenirs or souvenirs typical of the destination.
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Culinary tour According to Afrilian .
culinary tourism is an activity carried out to find unique and impressive food and drinks, not just a desire to taste the pleasure of a food but more importantly the uniqueness and memories that can be obtained after enjoying the food.
In addition, the definition of culinary tourism according to Harvey .
says that "culinary tourism is one way to tell the cultural heritage and also describes how the lives of the people, besides that culinary tourism is also a tool to encourage economic, social and community development".
Thus the author can conclude the notion of culinary tourism is something related to food.
Where culinary tourism is a way to describe the form of tourism whose services and activities are in the form of culinary in meeting the needs of tourists visiting a tourist destination and culinary tourism has enormous potential to be developed, and with that Kue Sapik Gula Aren is included in culinary Factors Affecting Culinary as a Tourist Attraction .
Taste Taste is a sensation received by a person's sense of taste in the oral cavity, taste can be caused by the presence of water-soluble compounds that interact with receptors on the tongue and the sense of taste in the oral cavity.
There are four basic tastes that can be recognized by the human tongue, namely sweet, bitter, sour, salty.
According to Drummond .
, normal taste is the presence of the taste of a food in addition to being recognized by taster cells which are also influenced by the sensation of smell, texture, color and temperature of the food.
Color Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.
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Februari 2023 Color is a major role holder in the appearance of food, attractive and natural colors can enhance the taste of food, therefore in food preparation it is necessary to know the basic principles to maintain natural food colors both in the form of cooking techniques and in proper food can affect the color of food (Arifiati, 2.
Texture Texture is a very important property both in fresh and processed foods, texture will affect the taste of a material, changes in the texture of ingredients can affect or change a taste and odor that arises because texture can affect the appearance of taste on alfactory receptor cells and saliva glands Sofia and Achyar .
According to Drummond .
, the texture in a food is the degree of hardness, density, or viscosity, liquid, chewy, and hard are characteristics of consistency.
METHOD
In research on the SWOT analysis of the Kue Sapik Gula Aren as a support for the tourist attraction of South Solok Regency, qualitative research methods are used.
This means that the data collected is not numbers but data from interviews, field notes.
So that the purpose of this qualitative research is to describe the reality behind the phenomenon in depth.
This research is descriptive and uses SWOT analysis.
The data that has been collected, processed and analyzed using a SWOT analysis tool to determine internal and external factors.
Then the internal and external factors are entered into the SWOT matrix table in order to get a strategy to overcome the weaknesses and threats of the Kue Sapik Gula Aren as a support for the tourist attraction of South Solok Regency.
DISCUSSION