Kalbisocio.
Jurnal Bisnis & Komunikasi.
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E-ISSN 2829-1301 Shape.
Share.
Showcase: Exploring Digital Narratives of "Ekspedisi Patriot" in Teluk Wondama through Instagram @patriotwondama Muhammad Dicka Ma'arief Alyatalatthaf.
Muhamad Latif Mubdi.
Setiadi Kusumajaya.
Frissa Sofia Adhima.
Shine Nauli Natasha Simanjuntak.
1,2,3,.
Universitas Indonesia Jl.
Lingkar.
Pondok Cina.
Kecamatan Beji.
Kota Depok.
Jawa Barat 16424 Email Korespondensi: muhammad.
dicka15@ui.
Email: latifmubdi565@gmail.
Email: setiadikusumajaya24@gmail.
Email: frissasofia@gmail.
Universitas Padjajaran Jl.
Ir.
Soekarno KM.
21 Jatinangor.
Kab.
Sumedang.
Jawa Barat 45363 Email: shinennism@gmail.
Abstract: The idea of developing a region in Indonesia goes beyond building infrastructure, it also involves fostering morale, education, and the cultivation of a positive public opinion.
The establishment of such a positive image can be achieved through the use of contemporary popular media, one of which is Instagram.
This study aims to explore the digital narrative of the Ekspedisi Patriot program in Teluk Wondama.
West Papua, as represented through the Instagram account @patriotwondama.
The research adopts a qualitative framework with an artistic research methodology, focusing on the process of creative production.
The findings indicate that the content production of @patriotwondama is carried out through the Shape strategy .
re-production, production, and post-productio.
, which is applied across Instagram posts, stories, and reels.
The Share phase involves creating engaging content in various formats, collaborating with other creators, ensuring content relevance, avoiding repetitive reposts, and monitoring content insights.
The Showcase stage focuses on expressing institutional identity and values, emphasizing Indonesian aspects and socio-cultural positioning that stimulate the audience through the integration of pop culture and traditional culture.
Keywords: digital narrative, ekspedisi patriot, instagram, teluk wondama, @patriotwondama Abstrak: Membangun suatu daerah di Indonesia tidak selalu harus dalam bentuk fisik ataupun Bisa juga dilakukan dalam bentuk dukungan moral, semangat, edukasi, bahkan citra baik.
Pembentukan citra baik bisa dilakukan dengan menggunakan media populer saat ini, salah satunya Instagram.
Penelitian ini bertujuan untuk mengeksplorasi digital narrative dari program Ekspedisi Patriot di Teluk Wondama.
Papua Barat, melalui akun @patriotwondama.
Penelitian ini menggunakan kerangka penelitian kualitatif dengan metodologi penelitian artistik yang berfokus pada proses penciptaan karya.
Hasil dari penelitian ini produksi konten @patriotwondama dilakukan melalui strategi Shape .
ra-produksi, produksi, pasca-produks.
yang diaplikasikan melalui Instagram post, stories, dan reels.
Share dengan cara membuat konten yang menarik dengan beragam format, berkolaborasi dengan kreator lain, memastikan konten tetap relevan, menghindari repost konten yang sudah ada, serta memantau insight Showcase dilakukan melalui institutional identity dan values yang menekankan pada aspek Indonesia dan Nusantara, kemudian socio-cultural positioning dilakukan melalui stimuli audiens dengan mengintegrasikan antara pop culture dan traditional culture.
Kata kunci: digital narrative, ekspedisi patriot, instagram, teluk wondama, @patriotwondama Kalbisocio.
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INTRODUCTION
The Ekspedisi Patriot program in the districts of Werianggi-Werabur.
Teluk Wondama Regency, constitutes an integral part of a transmigration-based regional development initiative launched by the Kementerian Transmigrasi RI (Ministry of Transmigration of the Republic of Indonesi.
Rather than focusing solely on the establishment of new settlements, the program emphasizes the mapping of economic, social, and cultural potentials among both local communities and (Kementerian Transmigrasi RI, 2.
As an area designated by the central government as part of the Kawasan Ekonomi Baru (Zack, 2.
, the regionAos development is directed toward aligning its potential with institutional economic development and social empowerment through collaborative approaches.
Recent studies conducted by the BRIDA (Weking, 2.
also highlight the strengthening local economic institutions in the area, such as fisheries cooperatives, womenAos business groups, and the development of Badan Usaha Milik Desa (BUMDes.
as the backbone of the rural economy.
production cooperatives, micro-enterprise groups, and the revitalization of BUMDesa as drivers of the local These institutions are designed to expand access to entrepreneurship training, product quality improvement, and regional-to-national market connectivity.
In the tourism sector, the focus is directed toward developing a communitybased ecotourism model integrated with both marine and terrestrial conservation.
The Werianggi-Werabur areas, located near Taman Nasional Teluk Cendrawasih (TNTC), offer exceptional potential for marine tourism, including whale shark observation, coral reef snorkeling, and introductions to local wisdom systems such as sasi laut.
Training activities for local residents as tour guides, homestay managers, and local artisans form part of the strategy to position the community as key actors in sustainable tourism Overall, the implementation of the Ekspedisi Patriot program in the Werianggi-Werabur Districts reflects an integrative effort combining community economic development, environmental conservation, and the strengthening of local identity.
By merging Papuan local wisdom, the experiences of transmigrant inter-institutional collaboration, the region holds great potential to become a national model for inclusive and sustainable transmigrationbased regional development.
The main objective of the Ekspedisi Patriot Program in Werianggi-Werabur, particularly under Output 3 is to build resilient, adaptive, and collaborative transmigration area that can respond comprehensively and sustainably to local community needs.
These institutions are not merely understood as administrative structures, but as social instruments capable of uniting various economic actors both individuals and groups within an interconnected and mutually reinforcing Figure 1.
Werianggi-Werabur Maps Source: Google Maps .
This establishment of economic institutions tailored to local social characteristics and Institutional strengthening is carried out through the formation of Kalbisocio.
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E-ISSN 2829-1301 The implementation of the local potential and tourism-based economic institutional development program in the Werianggi-Werabur transmigration area is carried out in three main stages, namely:
Identification of existing forms and practices of economic institutions.
Analysis of potential collaborations among local institutions.
Formulation a collaborative The program is conducted by a fivemember team, consisting of one team leader.
Muhammad Dicka MaAoarief Alyatalatthaf, serving as a lecturer of Universitas Indonesia (UI).
two alumni of the UI.
Muhamad Latif Mubdi and Setiadi Kusumajaya.
and two active students.
Frissa Sofia Adhima (UI) and Shine Nauli Natasha Simanjuntak (Padjadjaran University/Unpa.
The entire team resides in the Werianggi-Werabur transmigration area for four months (August-December 2.
Each team member plays a specific role in achieving the objectives of the Transmigrasi Patriot Program, with focus outputs including the Collaborative Economic Institutional Model Design for the Transmigration Area, monthly reports, thematic mapping, documentation media.
This study focuses on the planning, documentation and public communication media through Instagram.
The Ekspedisi Patriot Teluk Wondama team for Output 3 created a communication channel on Instagram under the account name @patriotwondama.
Through this account, the team shares all stories and activities four-month This communication medium plays a vital role in the teamAos research and data collection journey, functioning as a platform for information dissemination, activity documentation, communication with the Kementerian Transmigrasi RI, and enhancement of regional publicity and II.
RESEARCH METHODOLOGY
Digital Narrative Digital narrative is a concept that has emerged from the development of technology and the evolving habits of humans in consuming mass media.
In the past, people consumed media through conventional mass media such as magazines, newspapers, television, and Today, the landscape has rapidly evolved with the rise of internet-based mass media, including social media, photo and video sharing platforms, online television and radio streaming services, and digital music streaming platforms (Alyatalatthaf & Putri, 2025.
Nelsa et al.
Rahmatika et al.
, 2021.
Tannady & Andry, 2.
This shift in media consumption habits has also given rise to a new trend in delivering narrative messages digitally, utilizing various media-sharing platforms and adapting to the specific features of each chosen platform.
In conveying a digital narrative, an appropriate method of presentation is One of the most classical yet still highly relevant methods is storytelling.
constitutes an art form through which narratives, whether based on reality or fiction, can be expressed, often accompanied by a combination of media such as images, text, audio, and video.
defined by Serrat .
n Harahap et al.
, 2.
storytelling can be understood as a personal account of life experiences, ideas, beliefs, and the acquisition of knowledge through narratives.
Nkanu .
discussed the efficacy of storytelling, particularly emphasizing the following point:
It encourages the development of selfcontrol and orderliness.
It evokes emotional responses.
It provides inspiration.
Facilitates change It provides a source of energy for the mind and body.
Healing.
Kalbisocio.
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Consequently, inherently personal and centered on the creative process itself (Alyatalatthaf.
Artistic research methodology is characterized by the research process, the use of the artistic process, artistic action, creation, and results (Guntur, 2.
In addition, other qualitative data were also collected through semi-structured interviews in which the organization of topics is less tightly formatted and followup questions .
are formulated relative to what interviewees have already said (Flick, 2.
This method was employed to explore information derived from various activities, events, locations, and related objects that were incorporated into the content material and further processed into informational text.
Finally, data were also collected through observation generated first-hand reports:
to see, hear, feel and Aobe thereAo personally.
Drawing on field presence the researcher writes field notes that capture slices of social practice (Flick, 2.
This method is particularly useful for the researcher in determining which objects and aspects need to be filmed or photographed.
Content Production Processes The stages of content production adopt commonly found in the television, film, advertising, and creative industries.
general, the production process is divided into three main stages:
Pre-production: This is the initial stage in content creation that involves a series of preparatory activities carried out before the production process This phase is crucial as it determines the quality and success of the final output.
Common preproduction activities include planning, casting, location scouting, production design, and storyboarding, among Production: This stage includes filming, documentation gathering, interviews, visual asset collection, and video editing .
hich sometimes overlaps with post-productio.
, as well as final narrative and caption writing, visual enhancement .
raphics, text, logo, musi.
, and final review and Post-production: The final stage focuses on distribution strategies and content exposure management across multiple platforms.
The goal is to ensure that the curated communication message produced in the earlier stages reaches the right audience, with the most effective timing, format, and strategy (Adam et al.
, 2022.
Alyatalatthaf & Altobeli, 2023.
Anis Faul Lutfiana & Luthfi Hidayah, 2022.
Fitrianingsih et al.
, 2025.
Silviana Putri et al.
, 2023.
Tambes & Yasir, 2.
RESULTS & DISCUSSION
Shape: Conceptualizing and Constructing Digital Narratives The formative stage of content creation, wherein narrative ideas are materialized through digital media Before producing content, we always begin by planning the type and format of content to be created.
This is essential because Instagram currently provides at least four main features for content sharing: Posts.
Stories.
Reels, and Live.
Each of these features possesses distinct characteristics and therefore serves different purposes.
Methodology This study employs a qualitative research framework utilizing artistic research methodology.
This method serves as a mode of knowledge production grounded in the assumption that artists or practitioners investigate their own creative processes and experiences in order to produce an artwork.
Artistic research Kalbisocio.
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Stories enable the upload of photos or videos lasting between 15 to 60 seconds, which remain published for only 24 hours.
This feature also supports various interactive elements such as stickers .
Q&A, quizze.
, text, music.
GIFs, and links.
Reels function as a video-sharing durations of up to three minutes, and the uploads appear on the userAos main feed.
Meanwhile.
Live allows for real-time video broadcasting to both followers and non-followers, and once completed, the live session is automatically saved to the archive (Influencer Marketing, 2024.
Instagram, 2.
On the @patriotwondama Instagram account, we primarily focus on the Post.
Reels, and Stories features.
The Live feature is only used for activities categorized as breaking news or those requiring immediate publicationAian urgency that is typically associated with journalistic work.
Before discussing the content itself, the very first element we created was the "Patriot Wondama" logo.
The logo was designed using Canva by utilizing the available assets.
It incorporates several visual elements such as mountains, the sea, a sunset, and the Makara Universitas Indonesia (UI) emblem positioned in the The logoAos philosophy reflects multiple meanings: the mountains and sea represent the actual landscape of Teluk Wondama.
the Makara UI symbolizes the sun illuminating Teluk Wondama, serving as a beacon of enlightenment and progress.
In terms of color composition, the blue of the sea symbolizes clarity and the natural purity of the regionAos landscape.
Meanwhile, the orange hue on the mountains signifies a gradient between the blue of Teluk Wondama and the yellow of the Makara UI, representing a synergy that aspires to bring growth and advancement to the region.
Figure 2.
"Patriot Wondama" Logo Source: Processed by Researchers.
Post Instagram Posts were utilized to upload photos or videos of a permanent and significant nature content deemed important for the audience to view.
The Instagram post feature can be considered the core or heart of an account.
As of October 15, 2025, the @patriotwondama account had a total of 19 posts, consisting of uploads featuring the profiles of all team members and the head of the Ekspedisi Patriot Output 3, activity reports, travel notes, outreach materials, audiovisual content, cinematic videos, and highlights of unique, appealing, and exotic spots in West Papua.
The very first post featured the logo of the Kementerian Transmigrasi RI placed alongside the "Patriot Wondama" logo, to make the audience aware that the project was a collaborative initiative between the Ministry and the university team.
The subsequent posts introduced the profiles of all team members, including the team This served to familiarize the audience with the individuals responsible for both the project and the management of the account.
In addition, the early uploads of @patriotwondama employed backgrounds, overlays, and visual motifs that reflect the atmosphere of Indonesia, particularly Papua, symbolized by Cenderawasih .
irdof-paradis.
patterns and fonts that evoke an ethnic aesthetic.
Kalbisocio.
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Carousel Post About Extension Program Source: Instagram @patriotwondama.
Figure 3.
@patriotwondama's Instagram Profile Source: Instagram @patriotwondama.
The upload shown in Figure 4 was created using the carousel feature, which means that the post was designed to convey a sequence of information through multiple photos (Alyatalatthaf et al.
The cover photo selected depicts the final result of a completed koker, a banana-leaf seedling container already filled with soil and plants serving as a visual indicator that the post discusses the process of making koker for seedlings.
The carousel consists of 20 photos arranged in chronological order, following the step-bystep sequence of the outreach activity.
Thus, the digital narrative is also reflected through the visual elements presented in the post.
The caption accompanying the post in Figure 4 begins with the title of the activity, "Membuat Koker Sawi dengan Daun Pisang", followed by a brief description of the event.
It then continues with the procedural steps for making the koker, ensuring that the post functions not merely as an activity report but also as informative and educational content.
The upload concludes with the use of hashtags keywords preceded by the pound symbol (#) which can be clicked to display all posts containing the same keyword globally (Fahrezi, 2.
The hashtags Subsequent uploads were related to the activities of the Ekspedisi Patriot Team, such as outreach sessions on the use and production of seedling containers .
made from banana leaves as an alternative to polybags, which can cause soil contamination (Sumarni & Isnantyo.
This outreach activity was conducted for residents of Settlement Unit 2 (Satuan Pemukiman .
and carried out by the five members of the Ekspedisi Patriot Team in WerianggiAeWerabur, in collaboration with two agricultural Penyuluh Pertanian dari Dinas Pertanian dan Pangan Teluk Wondama.
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E-ISSN 2829-1301 #TransPatriot, #TimEkspedisiPatriot, #UI, #TelukWondama NN were used to enhance the visibility and popularity of the attentive in viewing content and more mindful about what is posted, due to its limited availability (Haldborg Jyrgensen et , 2.
This characteristic is strategically utilized to evoke a sense of FOMO .
ear of missing ou.
among audiences, prompting them to anticipate @patriotwondama.
From a technical standpoint, creating Instagram Stories requires minimal Each story simply uses the @patriotwondama story frame template .
ee Figure .
, accompanied by a short caption or contextual information .
uch as location, time, subject, or even.
Additional interactive features provided by Instagram such as account tags, location tags, hashtags, web links, stickers, or question boxes may also be included to enhance engagement.
Stories Instagram Stories are utilized to upload photos or videos of a temporary nature, as the content automatically disappears within 24 hours.
Therefore, their use is primarily emphasized for sharing daily or time-sensitive content.
Reels Instagram Reels are utilized to upload videos with longer durations than Posts .
imited to one minut.
or Stories .
imited to thirty second.
However.
Reels are restricted to a maximum duration of three minutes, as Instagram is not inherently designed as a long-form video-sharing YouTube.
The @patriotwondama account uses Reels to share audiovisual narratives of the Tim Ekspedisi PatriotAos activities, including their research and community engagement missions, journey documentation, and visual showcases of the natural beauty of West Papua.
Figure 5.
@patriotwondama's Instagram Stories Source: Instagram @patriotwondama.
The Instagram Stories upload shown in Figure 5 documents a daily discussion with the micro/small/medium enterprises (MSME.
Ayawata Group, focusing on topics related to local economic potential.
Activities such as interviews, discussions, hearings, surveys, and observations are categorized as daily data-collecting routines, which are later followed by more comprehensive activities included in the core agenda.
Therefore, daily activities are uploaded only through Instagram Stories, while the subsequent or main events are published as Posts.
Reels, or Live Interestingly, this feature represents an Instagram, ephemerality was not part of the platformAos original design philosophy.
was adopted from Snapchat, a competing social media platform.
Nevertheless, ephemerality encourages users to be more Kalbisocio.
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This journey isnAot just about reaching a destination Ai itAos about floating between the beauty of untouched nature and the kindness of the people who call these islands home.
At the end of the caption, several account mentions were added, including @wonderfulindonesia, @pesona.
@kementrans.
@iftitahsulaiman, @rk_patriot2025, @bondandjatiutam, @dpisui, @dpng.
unpad, along with hashtags such as #patriot #ekspedisipatriot #papua #island #indonesia #wonderful #transpatriot #kementeriantransmigrasi.
The act of mentioning accounts in a caption serves multiple purposes to credit contributors, enhance engagement, expand content reach and visibility, foster collaboration, and ensure transparency (Rice, 2.
Meanwhile, the use of hashtags follows the same logic as in Instagram posts:
enabling keyword-based discoverability across a global network of users.
Figure 6.
@patriotwondama's Instagram Reels Source: Instagram @patriotwondama.
The Reels post shown in Figure 6 documents the journey from Manokwari to Windesi.
West Papua, the transmigration area where the Tim Ekspedisi Patriot conducted its research and community service activities.
This Reel was created to provide audiences with a visual insight and contextual understanding that the regions of West Papua possess extraordinary yet underrepresented natural Through a succinct narrative and a compilation of short video clips from each island where the expedition ship docked, the Reel highlights the distinctive Yambekiri, with its hillside villas beneath the Arfak Mountains.
Soughwepu and Yomakan, where residents warmly welcomed visitors.
Wamesa, characterized by vibrant trade and economic activities.
and the oceanic scenery and onboard atmosphere as the vessel sailed toward Windesi.
The caption accompanying this Reel begins with the title "Sailing through the Heart of Papua" followed by a metaphorical narrative that evokes the warm hospitality of the West Papuan communities and the poetic beauty of exploring Teluk Wondama.
"Island by island, wave by wave.
Each stop along the way brought new faces, warm smiles, and quiet stories carried by the wind.
The sea Share: Orchestrating Content Distribution and Audience Engagement The Share phase refers to the strategic process of disseminating digital content to contemporary social media ecosystems, uploading content is no longer a matter of simply pressing the "publish" button.
instead, it requires deliberate planning and audience-centered strategy to enhance engagement performance.
According to Instagram's 2023 internal research, several key strategies can significantly improve content reach and user engagement:
Create engaging content: Diversify formats by combining videos, photos, and texts.
keep Reels concise .
minutes or les.
for optimal recommendation performance.
Collaborate with other creators: Utilize the Collabs feature to co-publish posts visible to both accounts' audiences.
Kalbisocio.
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Explore, and Feed.
Get discovered via Search: Incorporate relevant keywords within captions, bios, and hashtags to improve searchability by followers and nonfollowers alike.
Post original content and avoid reposts:
Authenticity is rewarded by Instagram's algorithm, which prioritizes original creators over aggregators or accounts sharing reposted media.
Monitor your insights: Regularly analyze Instagram Insights to identify engagement patterns, monitor reach .
oth followers and non-follower.
, and refine content strategies accordingly.
All five strategies have been systematically implemented across the @patriotwondama account.
This can be observed in subsequent uploads presented in Figure 7, which demonstrate a consistent application of Instagram's The content shown in Figure 7 is a cinematic audio-visual reel featuring Mansinam Island, located in Manokwari.
West Papua, presenting both the tourism potential and accessibility of the island.
The reel has a duration of 1 minute and 59 seconds, composed of cinematic aerial footage combined with documentary-style travel clips.
The concise duration and dynamic visual variations allow this reel to effectively fulfill the aspect of creating engaging content.
Furthermore, this reel represents a @patriotwondama, @dikadelo (Head of the Ekspedisi Patriot Output 3 Tea.
, and @padangwicaksono (Director of the Vocational Education Program.
Universitas Indonesi.
, who also serves as the director of the home faculty of the Ekspedisi Patriot Output 3 Team Leader.
This strategically significant, as @dikadelo has an audience of approximately 3,480 followers, while @padangwicaksonoAos network includes followers from industrial and professional sectors, enhancing crossaudience visibility.
To satisfy the discovered via search aspect, the reel includes relevant keywords embedded within the content, caption, and Additionally, the reel maintains content originality, with Muhammad Dicka MaAoarief Alyatalatthaf serving as videographer, drone pilot, video editor, writer, and graphic designer.
The audio assets were sourced from free copyrightuse materials, ensuring ethical compliance in content production.
Finally, reel insights were monitored to evaluate audience reach and engagement, as illustrated in Figure 8.
Table 1.
"Mansinam" Insight Views Good reachAipeople are .
seeing your Reel Watch time Decent retention .
Interactions Moderate engagement .
Source: Processed by Researchers.
Figure 7.
"Mansinam" Video Source: Instagram @patriotwondama.
Kalbisocio.
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E-ISSN 2829-1301 and spirit of IndonesiaAos tourism slogan AuVisit IndonesiaAy, reflecting not only a typographic similarity but also a shared enthusiasm for advancing Indonesian This aligns with the projectAos core values, which foreground Indonesian cultural essence and national identity.
From a socio-cultural positioning perspective, the cover design adopts the concept of a feature-film poster, as film represents a vital part of popular culture (Son.
Pop overshadows traditional culture, causing the latter to lose its prominence.
Therefore, designing the cover in the visual language of a movie poster serves as a stimulusAian invitation for audiences to feel intrigued and engaged with the content shared by @patriotwondama.
Referring to Nkanu et al.
concept of Digital Narrative, the posts on @patriotwondama encourage the development of self-control and orderliness by presenting content chronologically from the initial conception of the project by the Kementerian Transmigrasi Universitas Indonesia, to the formation of the team, preliminary briefings, field journeys, and on-site community service and research activities, culminating in final outcomes.
The overarching aim is to produce narratives that facilitate positive change.
Moreover, @patriotwondamaAos posts are capable of evoking emotional responses and providing inspiration, as evident in the comments section of several For example, users have written:
Showcase: Articulating Digital Narratives as Communicative Representation Explores how digital narratives operate as curated public interfaces that project institutional identity, values, and sociocultural positioning within the digital In terms of showcase, the Instagram account @patriotwondama emphasizes aesthetic value by paying careful attention to how its uploads appear within the visual showcase of the Instagram grid.
Therefore, the account administrators regularly organize and manage the overall display to ensure that all posts remain visually cohesive, structured, and appealing to the audience.
From the perspective of institutional identity, @patriotwondama highlights strong elements of Indonesian or Nusantara cultural identity.
This is evident in the visual patterns and ornaments employed across its uploads, such as Batik motifs.
Cendrawasih imagery, and ethnicstyle typography, which together reinforce a distinctive Nusantara aesthetic narrative.
One notable example can be seen in the cover design of the AuMansinamAy upload, as shown in Figure 8, which visually integrates these motifs to symbolize both local identity and institutional affiliation.
AuCongrats @shinenyss_ !! Keep iuAy (@zensarahma.
AuPecah dah yang lain mundur teratur nih.
Well done ma bro iu @dikadeloAy (@utik.
AuKata saya sih ini keren banget kak @dikadeloAy (@gracell.
Figure 8.
"Mansinam" Video Cover Source: Processed by Researchers.
Showcase: Aesthetic Symbolism and Socio-Cultural Positioning The cover design in Figure 8, particularly the title AuMansinamAy, employs the Indonesiana Serif font, downloaded under a free copyright license.
Its use intentionally resembles the typography These comments not only demonstrate audience engagement but also act as a source of emotional and motivational energy, providing a sense of healing and Kalbisocio.
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REFERENCES