AL-WIJDyAN: Journal of Islamic Education Studies Volume 8.
Nomor 1.
Januari 2023.
p-ISSN: 2541-2051.
online -ISSN: 2541-3961 Available online at http://ejournal.
id/index.
php/alwijdan Received: Oktober 2022 Accepted: November 2022 Published: Januari 2023 The Correlation Between Advertisements Of Badan Amil Zakat And The Intention Of Muslim Community In Performing Zakat Obligation Diana Lestari.
Dea Kusumawati.
Maya Panorama Universitas Islam Negeri Raden Fatah Palembang.
Universitas Islam Negeri Raden Fatah Palembang.
Universitas Islam Negeri Raden Fatah Palembang Email: dianatari2021@gmail.
Abstrak Zakat merupakan salah satu ibadah wajib bagi setiap muslim, oleh karena itulah pemahaman tentang zakat perlu terus disosialisasikan kepada masyarakat muslim melalui berbagai cara.
Pembelajaran Agama Islam yang komprehensif perlu ditekankan agar mampu menanamkan nilai tentang pentignya zakat, melalui pendidikan formal maupun non-formal, sosialisasi tentang zakat patut diselenggarakan.
Terdapat lembaga yang diamanahkan untuk mengelola zakat, yang dikenal dengan badan amil zakat.
Sepatutnya peran amil zakat menjadi sentral dalam masyarakat untuk membelajarkan tentang zakat, salah satunya melalui iklan di media.
Penelitian ini diselenggarakan untuk mengetahui korelasi dari penyelenggaraan iklan Badan Amil Zakat dengan niat masyarakat untuk membayar zakat.
Pelaksanaan penelitian merujuk pada metode penelitian deskriptif kuantitatif, melalui data yang dikumpulkan dari kuesioner penelitian dan dokumentasi.
Data yang diperoleh dianalisis melalui uji kuantitatif dengan pengujian Pearson Correlation.
Hasil yang dicapai dari penelitian ini bahwa iklan yang diselenggarakan oleh Badan Amil Zakat memiliki korelasi yang positif dan signifikan dengan niat masyarakat untuk membayar zakat.
Hal ini didasari dari hasil pengujian yang memperlihatkan nilai rhitung sebesar 0,901 > rtabel 0,3610 sehingga pernyataan hipotesis alternatif diterima dan hipotesis null atau hipotesis statistik ditolak.
Kata Kunci: Iklan.
Badan Amil Zakat.
Niat Bayar Abstract Zakat is one of the obligatory acts of worship for every Muslim, therefore the understanding of zakat needs to be continuously disseminated to the Muslim community in various ways.
Comprehensive Islamic learning needs to be emphasized in order to be able to instill values about the importance of zakat, through formal and non-formal education, socialization about zakat should be held.
There is an institution that is mandated to manage zakat, which is known as the amil zakat agency.
The role of amil zakat should be central in society to teach zakat, one of which is through advertising in the media.
This study was conducted to determine the correlation of the implementation of the Amil Zakat Agency advertisement with the public's intention to pay The research implementation refers to quantitative descriptive research methods, through data collected from research questionnaires and documentation.
The data obtained were analyzed through a quantitative test with the Pearson Correlation test.
The results obtained from this study are that advertisements organized by the Amil Zakat Agency have a positive and significant correlation with people's intentions to pay zakat.
This is based on the test results which show the rcount value of 0.
901 > rtable 0.
3610 so that the alternative hypothesis statement is accepted and the null hypothesis or statistical hypothesis is rejected.
Keywords: Advertisement.
Zakat Agency.
Intention To Pay Introduction Terms of payment of zakat in accordance Zakat is a part of obligatory practice for every muslim obedience and it is believed as one of the pillars of Islam precept (Shahadah.
Prayer.
Fasting.
Zakat and Haj.
That is why zakat cannot be separated from the lives of Muslims.
Through this belief, a Muslim has an obligation to issue a portion of his property to be handed over to the rightful person, in this case a Muslim can submit the zakat to the zakat amil body to be distributed.
It is important to understand that zakat is defined as assets that must be issued by Muslims or business entities owned by Muslims to be handed over to those who are entitled to receive them in accordance with Islamic law.
with the regulated amount or at a certain level is known as nishab.
Nishab zakat income of 85 grams of gold per year.
The level of income zakat is 2.
5% of the total income received.
In practice, income zakat can be paid every month with a monthly nishab value equivalent to one-twelfth of 85 grams of gold, with a content of 2.
addition, there are provisions regarding the time when someone is obliged to pay zakat which is known as haul.
Haul is a time limit of one hijriyah year or 12 .
months of qomariyah ownership of assets for which zakat is obligatory.
These two terms are a someone is obliged to pay zakat.
Basically the understanding of haul The understanding of zakat must be harmonized with the rules that follow it, considering that zakat is not like a donation that can be given at any time in any amount.
As it is understood that zakat becomes obligatory to be issued by a Muslim when it reaches a certain amount and a certain time.
and nishab must be disseminated to the Muslim community, so that awareness about the importance of zakat can be optimized.
To socialize about haul and nishab as an important part of the obligation to pay tithe, the authorized party or institution can organize education and training, as well as Volume Vi.
Nomor 1.
Januari 2023.
AL-WIJDyAN disseminate information through various various media platforms.
Currently.
Baznas media that are currently available.
The has been quite active in promoting itself as existing media are increasingly diverse, an authorized institution to manage zakat in ranging from mainstream media and social Indonesia.
This is evidenced by the Instagram, existence of Baznas advertisements on Twitter.
Telegram.
WhatsApp.
Youtube and television.
YouTube and other media.
It is important for the parties to use this context.
Baznas has carried out part of its duties, namely to inform about zakat and Facebook, regarding matters that form the basis of The hope is that people will be religious life.
more motivated to pay zakat because In Indonesia, the management of zakat has been regulated in such a way and a special institution has been established that information can be obtained more easily through Baznas advertisements on many media platforms.
has the authority and main duties and The use of these advertisements functions to manage zakat receipts and zakat also needs to be seen in relation to the The institution in question is public's intention to pay zakat.
Similar the National Amil Zakat Agency which has studies have been conducted, with the a number of derivative institutions such as results stating that the use of advertisements the Regional Amil Zakat Agency.
The regarding zakat with the theme "zakat established institution has an obligation to emang ajiib" in fundraising has a significant inform the public about the importance of effect on increasing the income of ZISWAF paying zakat as a form of obedience to Allah funds in 1430 H, the advertising theme SWT, as well as being a way to help others "zakat emang ajiib" is declared effective.
who are in need of a helping.
4 Therefore.
Other researchers also state that the product the National Amil Zakat Agency (Bazna.
variable affects the dependent (Y) muzakki needs to be active in disseminating the zakat paying zakat at LAZISMU PCM Tieng, program, so that people know and have which means Ha is rejected and Ho is awareness to carry out their obligations as a Muslim.
Referring to several previous studies Ways that can be done by Baznas in which state that advertisements from amil order to inform about the zakat, among zakat institutions have an impact on others, are by advertising themselves on people's intentions to pay zakat, the Volume Vi.
Nomor 1.
Januari 2023.
AL-WIJDyAN researchers believe it is important to 10 On this occasion, the conduct a similar study by involving people researchers used as many as 30 people as in Plaju District.
Palembang City.
research samples, who were given a questionnaire about the advertisement of understanding from the study conducted, the Amil Zakat Agency (Bazna.
and their the formulation of the focus of this research intention to pay zakat.
The data collected through the questionnaire was then analyzed presented by the National Amil Zakat through statistical tests, to determine the Agency (Bazna.
with the intention of the acceptance or rejection of the hypothesis, it public to pay zakat.
was tested with Person product-moment correlation or the "r" test.
Method The research was conducted on people living in Plaju District.
Palembang October the research respondents reveal things that approach used today refers to a quantitative are in harmony.
Researchers compiled The meaning of the quantitative research questionnaires by taking into research method means research that is advertisements presented by the National phenomena to be studied quantitatively.
Amil Zakat Agency (Bazna.
on various The research approach, which is also known media, as well as the alignment of people's as the research method, is defined as a intentions to pay zakat.
The discussion scientific method carried out to obtain about zakat in this study is not carried out certain information or data with an expected specifically, but all types of zakat, both zakat goal or achievement.
fitrah and zakat mal.
Considering that The Interpreting zakat as an obligation.
Results and Discussion quantitative research method is a research method based on positivist philosophy, used to examine certain populations or samples.
Baznas does not limit a person to deposit their zakat in one particular field, all types of zakat can be distributed through Baznas.
Just as Baznas is the official zakat In this study, the sampling technique used is Indonesia, purposive sampling, which means that the Baznas also has a role in educating the sample is determined by the researcher Muslim community about the importance of according to the needs of the research Things that have been done by Volume Vi.
Nomor 1.
Januari 2023.
AL-WIJDyAN Baznas include presenting advertisements in combines the concept of mashlahah with various media so that people understand the the theory of intention.
13 The intended theory of intention is about awareness, importance of zakat, and become concerned sources of information, benefits, likes, about paying zakat because the benefits of beliefs and satisfaction.
Through these zakat paid are very large for others.
several focuses, the researchers compiled a illustration of one of the advertisements questionnaire to obtain accurate information displayed by Baznas can be seen in the about the intention to pay zakat by the following image.
public with advertisements from Baznas.
After analyzing the data obtained by the researcher, the description of the data can be presented in the following table.
Table 1.
Descriptive Statistics Figure 1.
Baznas ads12 displayed by Baznas contain information on the importance of zakat, and emphasize the Range Min Max Mean Std.
Deviation Iklan Baznas 6,00 23,00 29,00 25,9667 1,27261 Niat Bayar Zakat
8,00
38,00
46,00
42,7333
2,06670
Valid N .
Source: data processed by researchers, 2022 benefits of zakat that can be felt by zakat Based on the information presented It also describes the people who in table 1, it is explained that as many as 30 are entitled to receive zakat.
Therefore, people were used by researchers as research through the advertisement.
Baznas also The lowest score achieved by invites the public to participate in fulfilling their obligations as a Muslim to pay zakat served by Baznas was 23.
00 and the highest through Baznas.
As for the questionnaire to score was 29.
The distance between the obtain information about the presentation highest and lowest values is 6.
with the of Baznas advertisements and the intention average score for Baznas advertising is to pay zakat, sixteen statements were used.
As for the community's intention to The description of the statement contained pay zakat, it is known that there is a distance Baznas between the highest and lowest scores of advertisements, as well as ten statements 00 because the highest score is 46.
00 while regarding the public's intention to pay zakat.
the lowest score is 38.
The average score Each statement is prepared according to the achieved by the sample in this study related relevant indicators, as is the case with the to the intention to pay zakat is 42.
intention to pay zakat, the researcher Volume Vi.
Nomor 1.
Januari 2023.
AL-WIJDyAN Referring 901 which is also known as r count.
presented in table 1, the interpretation of prove the acceptance or rejection of the the average value on the Baznas advertising hypothesis, the value of r count will be variable is 86.
57, which means that it is interpreted with the value of r table 0.
05 dk categorized as very good according to the 30 - 2 = 28 which is obtained by 0.
So, when compared, the value of r count is interpretation for the achievement of the 901 > r table 0.
3610, which means that the average value of the intention to pay zakat is alternative hypothesis in this study is 46 which is also included in the very This means that there is a good category.
In order for the purpose of significant correlation between the Amil this research to be realized or to provide Zakat Agency's advertisement and the answers to the problems in this research, public's intention to pay zakat.
Likewise, quantitative testing is carried out through the moment product correlation test.
The correlation test is intended to test the acceptance or rejection of the statistical hypothesis that has been compiled, namely that there is no significant relationship between Baznas advertisements and people's intentions to pay zakat .
case study of people in Plaju Distric.
More clearly about the results of the tests carried out, can be seen through the following table.
Iklan Baznas Sig.
-taile.
Niat Bayar Zakat Niat Bayar Zakat implementation of this research are in accordance with previous research that examines changes in awareness of tithe, on the influence of public service advertisement videos and their impact on the people of Central Java and DIY.
In this study, it was advertisement video displayed by the zakat amil body had a strong impact on You can also pay attention to studies that Correlations Pearson Correlation supporting the welfare of the community.
Table 2.
Correlation Test Results Iklan Baznas The ,901** reveal that people are more interested in ,000 paying zakat because of promotions by zakat amil bodies on contemporary social Pearson Correlation ,901** Sig.
-taile.
,000 **.
Correlation is significant at the 0.
01 level .
-taile.
After reviewing in general the Based on the results of tests that research findings that were confirmed have been carried out with the help of the through previous research, it is clear that the SPSS program, it is known that the Pearson existence of advertisements regarding zakat Correlation value or correlation value is managed by Baznas can provide additional Volume Vi.
Nomor 1.
Januari 2023.
AL-WIJDyAN information so that people become willing resources, such as zakat advertising as a to pay zakat.
For this reason, it is highly learning resource on zakat material.
recommended for managers of amil zakat institutions to continue to innovate in order Conclusion to educate the public, especially in the Based on the results of the studies awareness of paying zakat to be distributed that have been carried out, it is concluded back to people who are entitled to receive it.
that the public has a good perception of As it is known that there are eight parties Baznas advertising and has a high intention who have the authority to receive zakat, to pay zakat appropriately.
As for testing the namely the indigent, the poor, amil, hypothesis, it is stated that alternative converts, riqab, gharimin, fisabilillah and ibn hypothesis (H.
is accepted, which means that null hypothesis (H.
is rejected, thus it is Another advertisements presented by Baznas is the public's understanding of zakat itself.
So, advertisements about zakat in various media have opened up space for the public to expressly stated that there is a significant relationship between the advertisement of zakat funds and the public's intention to pay zakat .
case study of the community in Plaju Distric.
know more clearly about the meaning of References