International Journal of Economy.
Education and Entrepreneuship Vol.
No.
August 2021 https://doi.
org/10.
53067/ije3.
THE INFLUENCE OF CONSUMER CONFIDENCE AND EASE OF
TRANSACTIONS ON ONLINE SHOPPING INTERESTS IN STUDENTS
OF THE INDONESIAN COLLEGE OF MANAGEMENT SCIENCE
SAMARINDA
Sattar1.
Mihani2.
Anggraeni Salsadila Yunus3 1,2,3 STIMI Samarinda.
Indonesia Email: indahbc34110@yahoo.
Abstract This study aims to examine and analyze the effect of consumer trust and ease of transactions on online shopping interest in students of the Indonesian College of Management Sciences (STIMI) Samarinda.
This research was conducted from March to May 2021.
The study population was students of the Indonesian College of Management Sciences (STIMI) Samarinda class 2017, 2018, and 2019, with 126 people and a sample of 96 Sampling was done by using a questionnaire.
Based on the results of multiple linear regression, it is stated that if each independent variable (X1 and X.
is considered zero, then the Y prediction is 3.
The predictor coefficient of consumer confidence (X.
076 indicates that consumer confidence can positively predict online shopping interest.
The predictor coefficient of transaction convenience (X.
0280 indicates that the ease of transactions can positively predict online shopping interest.
Based on the calculation of the ttest analysis, it says that consumer confidence (X.
has no significant effect because tcount > ttable .
, which is significantly greater than 0.
05, which is 0.
The ease of transaction variable (X.
has a significant effect because tcount > ttable .
619 > 1.
Based on the F test, it can be concluded that consumer trust (X.
and ease of transaction (X.
have a significant effect on online shopping interest (Y).
Where fcount > ftable .
941 > 3.
Based on the coefficient of determination R2 (R squar.
1%).
This shows that the percentage of the influence of the independent variables .
onsumer trust and ease of transaction.
on the dependent variable .
nline shopping interes.
1%, while the remaining 74.
9% is influenced by other variables not included in this research model.
Keywords: Consumer Trust.
Ease of Transactions and Interest in Online Shopping INTRODUCTION Technological advances today are accelerating.
The development of technology makes the internet become one of the media facilities that are used to communicate.
However, the internet gave rise to a new phenomenon and ease of transaction in buying and selling goods.
Only by opening the website, the buyers can already see the products offered.
The ease of accessing the internet gave birth to online stores or E-commerce, which is now an alternative option.
This proves that today technology plays a significant role in human life.
Buying behavior, especially among students, has changed spending.
Nowadays, there has emerged a way of shopping online or shopping through E-commerce.
Online shopping can be accessed by computer or mobile phone.
The change in online shopping behavior has slightly shifted the social value that originally buyers transacted directly, while online shopping transactions are done only through computers or mobile phones by utilizing internet facilities.
Providing this kind of convenient online shopping is increasingly favored because it is considered more time-efficient and more accessible in choosing the goods to be purchased.
Account owners widely utilize social networking sites to make it easier in the process of online Buyers can view the items offered only by looking at the photos in the online catalog field.
Sattar.
Mihani.
Anggraeni Salsadila Yunus The Influence of Consumer Confidence and Ease of Transactions on Online Shopping Interests in Students of the Indonesian College of Management Science Samarinda Consumers do not have to go to the store, and consumers can also get more information about products such as price, quality, and availability of goods.
By looking and getting information, consumers have more opportunities and time to reconsider buying because consumers do not come face-to-face with sellers in online shopping.
In general, management is a process in which one can organize everything an individual or group Management needs to be done to achieve the goals or targets of the individual or group cooperatively using the available resources.
From this understanding, management science can be interpreted as the ability to set something so that the goals to be achieved can be fulfilled.
Management is an action to achieve the objectives carried out by coordinating the activities of the functions or activities of management include planning, staffing, coordination, briefing, and supervision (Subagyo, 2001: .
The definition of management is "The science and art of managing the process of utilizing human resources and other resources effectively and efficiently to achieve certain goals.
" (S.
P Hasibuan, 2006:
Management is the process of planning, organizing, directing, and supervising the efforts of members of the organization and the use of other organizational resources in order to achieve the goals of organisasi that have been set (A.
Stoner, 1992: .
"Management is the accompanying of a predetermined objective through the efforts of other people," which means management is the achievement of goals that have been set through or together with the efforts of others.
(George R.
Thery.
Sukarna : 2011 : .
Management is a field of science .
that strives systematically to understand why and how humans work together to achieve goals and make this cooperation system more beneficial to humanity.
Management has met the requirements to be called in science because it has been studied for a long time and has been organized into a series of theories.
These theories are still too common and subjective.
However, management theory is constantly tested in practice, so management as science will continue to evolve (Luther Gulick 1965: .
METHOD
Nature Research is using questionnaires.
The questionnaire is a list of written questions that are usually distributed by post to be filled out and developed or can also be answered under the supervision of researchers (Suandi, 2008: .
In this case, the respondent only answered by saying the alternative of the answer provided by giving a sure sign.
Questionnaires are given to respondents online through google formulir.
In this study, multiple linear regression analysis was used to determine whether or not the influence of consumer confidence variables and ease of transactions on onlineshopping The functions of this model are composed:
International Journal of Economy.
Education and Entrepreneuship.
Vol.
No.
August 2021, pp.
https://doi.
org/10.
53067/ije3.
Y = b b1X1 b2X2 e Information:
Y= Buy Interest
b= Constants b1-b2= coefficient of regression to be estimated = Trust konsumen
= Ease of transaksi
e= error / variable uninterrupted Quantitative data validity test using validity test and reliability test, which is used to test the list
of questions to see the questions in the questionnaire filled respondents are eligible or not yet used to retrieve data
RESULTS AND DISCUSSION
The result of multiple linear analysis is used to analyze the influence of a free variable (X) on a variable (Y) together.
Multiple regressions are performed using the SPSS program.
A summary of the results of multiple linear regression analysis can be seen in the following table Table 1.
Multiple Linear Regression Analysis Results Type Unstandardized Standardized Coefficients Coefficients Std.
Error (Constan.
3,821 1,077 ,076 ,041 ,280 ,077 Beta Sig.
3,547
,001
,195
1,836
,070
,384
3,619
,000
Dependent Variable: Y Source: Data processed 2021 From the results of the analysis can be known multiple linear regression equations:
Y = 3.
076X1 0.
Where:
Y= Dependent variables (Shopping Interest.
X1 = Independent variables (Consumer Confidenc.
X2 = Independent variable (Ease of Transactio.
Based onlineshoppinginterests, it can be explained:
A constant of 3,821 means that if each independent variable (X1.
is considered zero, then theY prediction is 3,821 Sattar.
Mihani.
Anggraeni Salsadila Yunus The Influence of Consumer Confidence and Ease of Transactions on Online Shopping Interests in Students of the Indonesian College of Management Science Samarinda The coefficient of consumer confidence predictor (X.
076 indicates that consumer confidence can positively predict online shopping interest (Y).
For example, if consumer confidence X1 is increased by1 point, the predictor of shopping interest (Y) is 0.
The coefficient of transaction convenience predictors (X.
280 indicates that ease of transaction can predict online shopping interest (Y) positively.
For example, if the ease of transaction X2 increases by 1 point, the predictor of shopping interest (Y) is 0.
The partial significance test is intended to determine the significant relationship between each free variable (X) against a bound variable (Y).
Table 11.
Partial Significance Test Results .
-Tes.
Variable Sig.
3,547
,001
1,661
1,836
,070
1,661
3,619
,000
Based on the table above can be concluded that:
Hypothesis 1 Said that consumer confidence (X.
is influential but not significant due to tcount > ttable .
,836 > 1,.
, which is significantly greater than 0.
05 which is 0.
Hypothesis 2 Said that the ease of transactions (X.
had a significant effect because tcalculate > ttable .
,619 > 1,.
, which is significantly smaller than 0.
05, i.
, 0.
Hypothesis 3 It says that consumer confidence and ease of transactions affect onlineshoppinginterests.
test the hypothesis is based on the value of sig.
Fcount.
Test F is an equation signification test used to determine whether the regression model with variables (X1.
, namely consumer confidence and ease of transactions, can be a predictor of dependent variables (Y), namely onlineshoppinginterests.
Table 12.
Simultaneous Significance Test Results (F Statistic.
Sum of Type
Squares Mean Square Regression 165,361 82,681 Residual 453,878 4,880 Total
619,240
Dependent Variable: Y
16,941
Sig.
,000b International Journal of Economy.
Education and Entrepreneuship.
Vol.
No.
August 2021, pp.
https://doi.
org/10.
53067/ije3.
Predictors: (Constan.
X2.
X1 Based on the table above known:
Fcount = 16,941 with significance of 0.
Ftable = 3.
Df 1= 2 Df 2= 96-2-1 = 93 It can be concluded together that consumer confidence (X.
and ease of transactions (X.
have a significant effect on shopping interest (Y) where fcalculates > ftable .
,941 > 3,.
and the significance of < 0.
05 i.
The coefficient of determination can be seen to determine how far the ability of consumer confidence variables and ease of transactions can be a variable predictor of online shopping interest.
Table 13.
Determination Coefficient Test Result (R.
Type ,517a R Square ,267 Adjusted R Std.
Error of Square the Estimate ,251 2,209 Predictors: (Constan.
X2.
X1 Dependent Variable: Y Source: Data processed 2021 The table above obtained the number R2 (R squar.
1%).
This shows that the percentage of the influence of free variables .
onsumer confidence and ease of transaction.
on bound variables .
nline shopping interes.
1%, while the remaining 74.
9% was influenced by other variables not included in this research model Hypothetical test results on the influence of consumer confidence on online shopping interests found that consumer confidence was influential but insignificant due to t count > ttable .
,836 > 1,.
, which was significantly greater than 0.
05, i.
, 0.
070 and the results of the questionnaire showed that as a large number of respondents answered quite a trust and disbelief.
This is alleged because some consumers make online purchases not only because they believe in online shopping sites but also because ofother factors, such as being tempted by the conveniences offered in purchasing products.
such, consumers can save time and costs compared to traveling distances to get to the place.
So that the interest in online shopping does not have to be influenced by consumer confidence, causes consumers confidence in online shopping interests is influential but not significant.
Hypothetical test results on the effect of ease of transactions on onlineshoppinginterests found a significant influence due to tcount > ttable .
,619 > 1,.
, which is significantly smaller than 0.
05, i.
000, and the results from the questionnaire showed most respondents answered quickly and relatively Students of the College of Management Sciences stated that the visited online shopping site is easy to use and provides appropriate benefits.
This is also because of the ease of purchases made.
Sattar.
Mihani.
Anggraeni Salsadila Yunus The Influence of Consumer Confidence and Ease of Transactions on Online Shopping Interests in Students of the Indonesian College of Management Science Samarinda using gadgets, consumers can already buy the desired goods and make payments easy just by transfer via bank and other payment methods without using a credit card.
Hypothetical test results showed that consumer confidence and ease of transactions had a significant effect on online shopping interest (Y) where fcalculated > ftable .
,941 > 3,.
and significance < 0.
05 i.
Online shopping interests Students of the Indonesian College of Management Sciences, influenced by consumer confidence and ease of transactions, this is because if consumers already have confidence in an online store and the ease in doing transaski offered by the store can increase the interest in online shopping.
According to the results of the study coefficient of determination (R Squar.
shows the percentage of influence of free variables .
onsumer confidence and ease of transaction.
on bound variables .
nline shopping interest.
In comparison, the 9% influenced other variables that are not contained in this study model.
CONCLUSION
Based on the analysis of data that has been conducted on the study of "The Influence of Consumer Confidence and Ease of Transactions On Online Shopping Interests In Students of Ilmi Manajemen Indonesia High School(STIMI) Samarinda", it can be concluded that:
Variable Consumer Confidence has an effect but is not significant to online shopping interests due to tcount > ttable .
,836 > 1,.
, which is significantly greater than 0.
05, which is 0.
This shows that consumer confidence has little effect on online shopping interests in Indonesian College of Management Sciences (STIMI) Samarinda students.
Variable Ease of Transaction significantly affects online shopping interest due to tcount > ttable .
,619>1,.
, significantly smaller than 0.
05, i.
, 0.
This shows that the more accessible the use of the site, such as transaction procedures, ease of finding the goods needed, and ease of access, consumers are interested in online shopping.
Variable Consumer Confidence (X.
and Ease of Transaction (X.
were tested together significantly on consumer interest in shopping online due to fcount > ftable .
,941 > 3,.
and significance smaller 05 i.
REFERENCES