AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam Journal homepage: https://journal.
id/index.
php/khiyar/index Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses Peluang.
Tantangan, dan Strategi Media dalam Meningkatkan Literasi Wakaf: Korelasi dan Interpretasi Tematik Ayat Al-QurAoan yang Relevan Azwara.
Achmad Abubakarb.
Muhammad Irhamc a Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar.
Indonesia.
Email: azwar.
iskandar@gmail.
b Universitas Islam Negeri (UIN) Alauddin.
Makassar.
Indonesia.
Email: achmad.
abubakar@uin-alauddin.
c Universitas Islam Negeri (UIN) Alauddin.
Makassar.
Indonesia.
Email: muhammad.
irham@uin-alauddin.
ARTICLEINFO
Article history:
ABSTRACT
This study aims to analyze the role of media in enhancing waqf literacy in Indonesia by identifying the opportunities, challenges, and strategies that can be implemented through the integration of thematic interpretations of relevant QurAoanic verses.
The research employs content analysis and thematic tafsir methods to examine QurAoanic verses related to the topic.
Data is collected from various literature sources, focusing on verses concerning zakat and waqf, as well as studies on media that can improve public understanding of waqf.
The findings indicate that mass and digital media play a significant role in supporting and enhancing waqf literacy by disseminating strategic information in a wise manner tailored to audience characteristics, in line with the general meaning of AllahAos words in Surah al-Naul: 125 and al-MAAoidah: 2.
The use of modern technology, collaboration with waqf institutions and religious communities or public figures .
who can serve as role models, and real-time analysis present great opportunities to expand public awareness and understanding of These align with the general principles found in Surah al-AuzAb: 21, al-ujurAt: 6, and IbrAhm: 4.
However, several challenges must be addressed, including the lack of in-depth understanding of waqf among journalists, competition with sensational content on social media, and limited resourcesAiissues that are also cautioned against in Surah al-AuzAb:
21, al-ujurAt: 6, and IbrAhm: 4.
Effective strategies that can be applied include the development of engaging educational content, strategic collaborations, multi-channel approaches, and training programs for Received: 10 May 2025 Revised: 20 May 2025 Accepted: 25 May 2025 Published: 29 May 2025 Keywords:
media, waqf literacy, strategy, digital technology, quran
ABSTRAK
Penelitian ini bertujuan untuk menganalisis peran media dalam meningkatkan literasi wakaf di Indonesia dengan mengidentifikasi peluang, tantangan, dan strategi yang dapat diterapkan melalui integrasi tafsir tematik ayat-ayat Al-QurAoan yang relevan.
Penelitian ini menggunakan metode analisis isi dan tafsir tematik untuk mengkaji ayat-ayat Al-QurAoan yang relevan dengan topik penelitian.
Data dikumpulkan dari berbagai sumber kepustakaan, dengan fokus pada ayat-ayat terkait zakat dan wakaf, serta kajian mengenai media yang dapat meningkatkan pemahaman masyarakat terhadap wakaf.
Hasil penelitian menunjukkan bahwa media massa dan digital berperan penting dalam membantu dan meningkatkan literasi wakaf melalui sosialisasi informasi strategis secara bijak dan disesuaikan dengan karakteristik khalayak, yang sejalan dengan keumuman firman Allah pada Q.
al-Naul: 125 dan Q.
al-Maidah: 2.
Penggunaan teknologi modern, kolaborasi dengan lembaga wakaf dan komunitas 125 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
keagamaan atau figur publik .
yang bisa memberikan teladan, serta analisis real-time menghadirkan peluang besar untuk memperluas pemahaman masyarakat tentang wakaf, yang sejalan dengan keumuman firman Allah pada Q.
al-AuzAb: 21, al-HujurAt: 6, dan IbrAhm: 4.
Namun tantangan yang harus diperhatikan antara lain adalah kurangnya pemahaman mendalam mengenai wakaf di kalangan jurnalis, persaingan dengan konten sensasional di media sosial, dan keterbatasan sumber daya, sebagaimana yang diperingkatkan Allah dalam Q.
al-AuzAb: 21, alHujurat: 6, dan IbrAhm: 4.
Strategi efektif yang dapat diterapkan antara lain pengembangan konten pendidikan yang menarik, kolaborasi strategis, pendekatan multisaluran, dan pelatihan bagi jurnalis.
How to cite:
Azwar.
Achmad Abubakar.
Muhammad Irham.
AuOpportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic VersesAy.
AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam Vol.
No.
: 125-148.
doi: 10.
36701/al-khiyar.
INTRODUCTION
Waqf is one of the philanthropic instruments in Islam that has existed since the time of the Prophet Muhammad .
and continues to evolve over time 1.
Traditionally, waqf is often associated with land or buildings used for worship, education, and social However, as times change, the concept of waqf has expanded to include other assets such as cash waqf, stocks, and even intellectual property rights 3.
The potential of waqf to empower communities and support social development is immense, as it can serve as a sustainable source of funding for various community benefit projects, such as the development of health facilities, education, and economic empowerment.
However, this great potential has not yet been fully realized in Indonesia 4.
The low level of waqf literacy among the public is one of the main obstacles hindering the optimization of waqf 5.
Many people do not yet understand what waqf is, how to engage in it, and what benefits can be gained from waqf, both for individuals and According to the results of the Waqf Literacy Index (Indeks Literasi Waka.
Survey conducted in 2020 by the Indonesian Waqf Agency (Badan Wakaf Indonesia.
BWI), the BAZNAS Strategic Research Center, and the Indonesian Ministry of Religious Affairs, the national Waqf Literacy Index score is only 50.
48, falling into the low This score consists of a basic waqf literacy score of 57.
67 and an advanced waqf literacy score of 37.
97, indicating that many people have a limited understanding of both the basic concepts and the advanced mechanisms of waqf 6.
For example, cash waqf.
Sujanu Harto Mulyono.
AuPeran Wakaf Sebagai Instrumen Keuangan Publik Dalam Perekonomian,Ay KASABA: Jurnal Ekonomi Islam 13, no.
: 122Ae37.
Junaidi Abdullah.
AuTata Cara Dan Pengelolaan Wakaf Uang Di Indonesia,Ay ZISWAF: Jurnal Zakat Dan Wakaf 4, no.
: 87Ae104, https://doi.
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Amalia Azka.
AuPeran Wakaf Dalam Perkembangan Ekonomi Di Negara Asean,Ay Velocity:
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Nurul Faizah Rahmah.
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: 139Ae54.
Milfa Yetty.
Rahmi Utami, and Elvira Febrianthi.
AuSosialisasi Literasi Wakaf Pada Masyarakat Dalam Meningkatkan Minat Berwakaf Di Desa Suka Rakyat Kecamatan Bahorok Kabupaten Langkat,Ay Community Development Journal: Jurnal Pengabdian Masyarakat 5, no.
: 1656Ae60, https://doi.
org/https://doi.
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126 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
which can be managed and invested to generate sustainable profits, is still not popular among the public 7.
This lack of understanding is often caused by a shortage of accurate and adequate information about waqf, as well as limited access to education that is easily understood by the public 8.
In the digital age, the role of media has become increasingly crucial in disseminating information and enhancing public literacy 9, including regarding waqf.
Traditional mass media, such as television, radio, and newspapers, along with digital media, such as websites, social media, and video platforms, have a broad reach and can connect with various segments of society 10.
Given this strength, the media can act as a catalyst in spreading education about waqf, clarifying basic concepts, demonstrating its benefits, and inspiring the public to participate in the waqf movement.
The media also have significant potential to change the public's perception, which often sees waqf as something exclusive to the wealthy, into something inclusive that can be practiced by anyone, including the younger generation 11.
Rapid advancements in information technology have also opened opportunities for media to convey information about waqf in more engaging and interactive ways 12.
For instance, through creative digital campaigns such as the creation of educational short videos, infographics, podcasts, and webinars about waqf.
Additionally, using social media as an educational platform can enhance interaction between waqf management institutions and the public, enabling more effective two-way communication 13.
In Indonesia, trends in internet and social media usage have been on the rise in According to the AuDigital Indonesia 2024Ay report released by Datareportal.
Com 14, out of a total population of 276.
4 million, the number of connected mobile devices 8 million .
% of the total populatio.
, with 212.
9 million people using the internet .
% of the populatio.
and 167 million active social media users .
4% of the The average daily time spent by internet users is 7 hours and 38 minutes, while social media users average 3 hours and 11 minutes each day.
These figures indicate that digital media, particularly social media, have great potential to reach a wide audience and disseminate information about waqf.
With the high usage of digital media, waqf Jefik Zulfikar Hafizd and Ahmad Khoirudin.
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127 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
management institutions have a tremendous opportunity to enhance waqf literacy and build public awareness through various digital platforms.
On the other hand, media also face challenges in improving waqf literacy, such as the low interest of the public in educational content, competition with entertainment content, and limited resources to produce high-quality content 15.
Therefore, more innovative and audience-oriented strategies are needed to address these challenges.
For instance, collaborating with influencers or community leaders who have significant influence could be an effective strategy to reach a wider audience and increase the appeal of educational content about waqf.
In this context, it is important to connect education about waqf with relevant verses from the Quran.
This is because the verses not only provide a spiritual foundation for the practice of waqf but also offer thematic guidance that can be understood as a strategy to raise public awareness.
For example.
Surah al-Baqarah verses 267-273 explain the virtues of spending in charity, including waqf, and emphasize the importance of sincere intentions in charitable acts 16.
These verses can be thematically interpreted to demonstrate the relevance of waqf in the context of people's daily lives and to inspire more active participation in waqf.
By understanding and linking the messages in the Quran about waqf to the modern context, media can play a more effective role in educating the public.
The thematic interpretation of these verses can be integrated into media content, providing a deeper and more meaningful context for the audience.
This not only helps to enhance public understanding of waqf but also strengthens their connection to the Islamic values contained in these verses.
Research on the role of media in influencing philanthropy and Islamic finance literacy has revealed various relevant findings.
Makhrus and Encep Saepudin17 in their study discuss social media-based Islamic philanthropy movements and their impact on community empowerment in Indonesia.
This research explains how social media has become an effective platform for fundraising, raising awareness, and facilitating community participation in various social programs related to Islamic philanthropy.
The findings indicate that the use of social media in Islamic philanthropy provides new opportunities for the public to engage in charitable activities and facilitates access to information about various existing initiatives.
This movement not only strengthens social solidarity but also contributes to the economic development of communities, particularly in supporting small enterprises and empowerment programs.
On the other hand, a study by Diah Wulandari 18 discusses the marketing strategies for Islamic financial products in the digital era.
In this research, the author highlights the importance of Islamic banks adapting to technological advancements and using digital platforms to attract customers.
The findings show that leveraging social media, websites, and mobile applications is key to enhancing the visibility of Islamic banking products.
The implications of this research also emphasize the importance of innovation in marketing and the development of services that meet consumer needs, including through the use of media.
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128 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
However, when focusing specifically on waqf literacy, existing research is still very limited and has not fully explored the role of media comprehensively.
Previous studies have primarily concentrated on the technical aspects of waqf management, such as legal regulations, asset management, and the effectiveness of certain waqf management This indicates that the literature addressing communication strategies and public education about waqf, especially involving media as a primary tool, is still scarce.
Meanwhile, linking waqf literacy with relevant verses from the Quran could serve as an effective communication strategy to reach a broader audience.
Through thematic interpretation of these verses, media can convey messages that emphasize the values and benefits of waqf in the context of everyday life, thereby enhancing public awareness and Furthermore, although some studies have touched on the use of media for waqf education 20, most are limited to general analyses of media impact without addressing specific strategies that various media platforms, whether conventional mass media or digital media, could implement.
In this regard, there is a significant gap in the existing literature, particularly in research that integrates in-depth analysis of how media can be optimally utilized to enhance waqf literacy through strategic communication approaches while incorporating thematic interpretations of relevant Quranic verses into media This would ensure that the content is not only informative but also inspires the public to actively participate in the waqf movement.
By linking waqf literacy with thematic interpretations of relevant Quranic verses, this research will not only enrich theoretical understanding of the role of media but also provide practical guidance for media practitioners, waqf management institutions, and policymakers in designing and implementing more effective campaigns regarding waqf literacy.
The urgency of this research lies in the reality that, despite waqf's great potential to promote social and economic development, it remains underutilized due to low waqf literacy among the community 21.
Many individuals do not fully understand the concept of waqf, its various types, and the long-term benefits that can be gained from it, both Muhammad Hamdan Ainulyaqin.
Listian Indriyani Achmad, and Meysi Asrol Meilani.
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129 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
individually and collectively 22.
One of the primary causes of this lack of understanding is inadequate access to accurate and educational information about waqf.
The media, which should serve as the main vehicle for disseminating this knowledge, has not maximized its role.
By incorporating thematic interpretations of Quranic verses that discuss waqf, the media can enhance the appeal of its educational content, making it more interesting and relevant to a wider audience.
Additionally, the digital era has transformed how society accesses and consumes information, making the role of media increasingly complex and requiring rapid Amid fierce information competition, educational content often struggles to compete with entertainment or sensational news 24.
This presents a challenge for media in presenting information about waqf in an engaging, relevant, and easily understandable manner for audiences from various backgrounds, including the youth who are more connected to digital media.
Therefore, this research is crucial to explore innovative and effective ways to utilize both traditional mass media and digital media to enhance waqf literacy in the community, utilizing the values contained in relevant Quranic verses as part of media content.
The urgency of this research is further reinforced by the need to understand the opportunities and challenges faced by the media in this context.
Without a deep understanding of the obstacles encountered, such as resource limitations, low prioritization of educational content, and low public engagement with waqf issues, efforts to enhance waqf literacy through media will struggle to achieve optimal results.
Based on the above description, this research aims to analyze the role of media in enhancing waqf literacy in Indonesia by identifying opportunities, challenges, and strategies that can be applied by integrating interpretative perspectives from relevant Quranic verses.
Specifically, this research aims to:
Identify the roles of mass media and digital media in disseminating information about waqf in relation to relevant Quranic verses.
Analyze the opportunities and challenges faced by media in enhancing waqf literacy, considering the context of thematic interpretation.
Formulate effective strategies that media can employ to enhance public understanding of waqf through an approach based on Quranic values.
This research offers novelty in the context of the approach used, which combines the analysis of the roles of mass media and digital media in waqf literacy.
This approach differs from previous research that largely discussed the role of media traditionally or focused on aspects of waqf management without emphasizing public education and the relevance of Quranic interpretation.
By understanding the dynamics mentioned above, this research is expected to contribute both theoretically and practically.
Theoretically, this research enriches the literature on the role of media in Islamic economics, particularly waqf literacy, by linking communication theory, media, and Quranic interpretation.
The findings of this research can also serve as a reference for other academics and researchers interested in the fields of communication, media, and Islamic economics.
Practically, the findings from this research can be utilized by media practitioners, waqf management Anggita Nurcahyani.
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Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
institutions, and policymakers to formulate more effective communication strategies in enhancing waqf literacy, aligned with the values enshrined in the Quran.
Thus, this research is expected to contribute to increasing public participation in waqf and optimizing the benefits of waqf for social and economic development.
This study employs a qualitative approach with a descriptive-analytical design to explore the opportunities, challenges, and strategies of media in enhancing waqf literacy The qualitative method is chosen to facilitate a deep understanding of how media plays a role in raising public awareness about waqf by examining its opportunities, challenges, and strategies.
Furthermore, the research will analyze relevant verses from the Quran to connect religious values with media practices in waqf literacy 26, making the qualitative .
escriptive-analytica.
method relevant to this study.
The data utilized in this research are secondary data analyzed using content analysis techniques 27.
This analysis focuses on the data collected and various media materials, such as articles, news pieces, and educational materials related to waqf across different media platforms.
The primary focus of the content analysis is to evaluate how waqf is presented in the media, the messages conveyed, and the audience's responses to that information.
Additionally, the collected data will also be analyzed using a thematic interpretation approach concerning verses from the Quran related to waqf 28.
The thematic interpretation approach allows the researcher to delve into the values and principles contained within the Quran and how these principles can be applied in the context of waqf The analysis process begins with coding the data to identify key themes, such as the role of media, the challenges faced, the opportunities available, and the proposed The analysis is conducted descriptively to detail the phenomena, as well as analytically to interpret the findings within the context of waqf literacy and its relevance to Quranic teachings.
Data triangulation is performed by comparing various sources of information to enhance the validity and reliability of the research results 29.
By employing this method, the study aims to provide comprehensive insights into the role of media in improving waqf literacy and recommend strategies that can be implemented in line with Quranic teachings and Islamic values that support community development.
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Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
RESULTS AND DISCUSSION
The Role of Mass Media and Digital Media in Disseminating Information Regarding to Waqf This research highlights the crucial role of media in enhancing waqf literacy among the public, an important aspect often overlooked in public discourse.
Traditional mass media, such as television, radio, and newspapers, have long been credible sources of information.
However, the presentation of waqf-related content in these traditional media tends to be limited, unfocused, and not tailored to the needs of younger, more dynamic audiences who are easily bored.
For example, special programs about waqf on television are often presented in informative talk shows or lecture formats but lack interactivity, making them less effective in capturing the attention of viewers, particularly millennials and Gen Z.
In contrast, digital media, especially social media, has emerged as a far more effective platform for disseminating waqf information quickly, widely, and interactively.
Platforms like Instagram.
Facebook.
Twitter.
TikTok, and YouTube offer a variety of content formatsAifrom concise and engaging infographics to short educational videos and articles or blog posts that can be accessed anytime.
Social media allows for more personalized and targeted information distribution by using algorithms to present content to the most relevant audiences.
Millennials and Gen Z, who dominate social media use, are the main target for waqf literacy through more creative approaches aligned with their communication style 30.
In the context of mass and digital media, disseminating information about waqf must be strategic and relevant to the characteristics of different audiences.
For example, for younger audiences, social media platforms like Instagram or TikTok can be used with content that is light yet deep, such as short animated videos or interactive infographics.
Meanwhile, for older audiences, platforms like television or radio can be utilized by presenting more formal and structured information.
The selection of media must be wise and thoughtful.
This approach aligns with the verse in Surah al-Naul .
, verse 125:
a a AEa EI a O EI Oa a EI naa O a EI aEaca aNO O oaI ua acI E NO A A acE OIA
AIA
a AIA
AEA
AOA
AOA
AOA
Aa ua O aE Oa aOE O OA
AO O a O O aO a O OA
a AO OO O OA
AE O O OA
a a aa a u AOIA AOOEN OOaN OO OEO aI E aINO OA Translation:
AuInvite .
to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best.
Indeed, your Lord is most knowing of who has strayed from His way, and He is most knowing of who is rightly guided.
Ay When interpreting this verse.
AoAbd al-RaumAn al-SaAod 31 explained that the call to people, whether Muslim or non-Muslim, should be directed toward the straight path of your Lord, which encompasses beneficial knowledge and righteous deeds.
AuWith wisdomAy means addressing each person according to their circumstances, understanding, and receptiveness.
Wisdom in preaching includes calling with knowledge, not ignorance.
Danijel Bratina and Armand Faganel.
AuUnderstanding Gen Z and Gen X Responses to Influencer Communications,Ay Administrative Sciences .
https://doi.
org/https://doi.
org/10.
3390/admsci14020033.
AoAbd al-RaumAn al-SaAod.
Taysr Al-Karm Al-RaumAn F Tafsr Al-KalAm Al-MannAn (RiyAs:
DAr al-SalAm, 2.
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Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
starting with the most important matters, followed by those of lesser importance, and using sympathetic methods that are more likely to be well-received, with gentleness and This verse provides crucial guidance for anyone trying to invite others to good, including promoting waqf.
The call to goodness, or da'wah, is not limited to religious acts but also encompasses contributing to social causes such as waqf.
Based on the interpretation of this verse, several principles are relevant to the role of media in spreading information about waqf.
First.
Auwith wisdomAy means delivering messages intelligently, appropriately, and in line with the audienceAos situation.
Second.
Augood instructionAy highlights the importance of using positive and constructive lessons.
In media contexts, this means focusing on the benefits of waqf for society, its positive impact, and success stories of effective waqf management.
This builds trust and motivation within the community to participate in waqf.
Media can feature inspiring stories of those who have donated waqf and the positive outcomes for the community, such as the construction of hospitals, schools, or public facilities funded by waqf.
This positive narrative not only educates but also fosters empathy and the desire to do good.
Third.
Auin a way that is bestAy emphasizes the importance of good methods in discussions or conveying messages, especially when faced with differing opinions or critical questions.
In mass and digital media, this means that waqf campaigns should be conducted politely, inclusively, and without coercion.
The content should invite dialogue and public participation without judging or imposing views.
Media can facilitate interactive discussions that allow the public to ask questions and share opinions about waqf, for example, through Q&A features on social media platforms or open discussions on television or radio programs.
This will not only enhance public understanding but also dispel misunderstandings or doubts about the concept of waqf.
In conclusion, this verse offers both moral and practical guidance that media can adopt when disseminating information about waqf.
By conveying information wisely, positively, and with good methods, mass and digital media can play a crucial role in increasing waqf literacy and public participation.
Overall, the role of media in improving waqf literacy is highly significant but requires strategic and targeted management.
Utilizing digital media with more creative, interactive, and curated approaches can be key to optimizing waqfAos potential as an instrument for economic and social empowerment.
To maximize the role of digital media, collaboration with content creators and influencers who have large followings is an effective strategy.
Content creators who understand the intricacies of waqf can present information in a way that is more relatable and engaging, thereby attracting a broader For instance, educational campaigns about waqf can be packaged as social media challenges, video tutorials, or inspirational stories drawn from real-life Influencers popular among younger generations can serve as waqf literacy ambassadors, delivering important messages in a more casual yet profound style, ensuring the message is well received.
Thus, media is not just a communication tool but also an agent of change that can drive increased waqf literacy and public participation in waqf movements in Indonesia.
In this context.
Allah says in al-MAAoidah .
verse 2:
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an a a an AE a O E O oaaI OacCOA
a AO Ea OCA
AcEEA
AIA
AuA
AcEEA
AOA
AEA
AOA
AIA
AOA
AaEA
AOA
AOA
AOA
AOA
AOA
a AO OA
Ao O OOIaOe OEOO E OOEacC OO O O O OA
AOA
AO a O OA Translation:
AuAnd cooperate in righteousness and piety, but do not cooperate in sin and aggression.
And fear Allah.
Allah is severe in penalty.
Ay AoAbd al-RaumAn al-SaAod 32 interprets this verse, stating that cooperating in good means that individuals should assist one another in righteousness, encompassing all actions, both outward and inward, pertaining to the rights of Allah and human beings that are loved and approved by Allah.
Piety here refers to refraining from all outward and inward actions disliked by Allah and His Messenger.
Every good deed we are commanded to perform or every bad deed we are instructed to avoid should be carried out individually, with support from fellow believers, whether through words or actions that encourage and From this explanation, the importance of cooperation, collaboration, and mutual assistance in achieving goodness is evident, and this includes the role of mass media in spreading beneficial information, such as waqf.
In the context of waqf, media holds great potential as a primary tool for raising awareness and understanding about the importance of waqf.
Both print and digital mass media play a vital role in educating the public about the concept and practice of waqf.
With campaigns through television, radio, newspapers, websites, and social media platforms, the public can more easily access comprehensive information about waqf.
In this digital era, access to information is faster and more widespread.
Digital mass media such as websites, social media, and mobile apps provide easy access for the public to learn how to participate in waqf and its impact on society.
These media also offer interactive platforms that allow people to ask questions and receive direct answers about waqf, for example, through discussion forums, online Q&A sessions, or social media comment features.
By making information more accessible, the media helps to remove barriers that may prevent public involvement in waqf, whether due to a lack of knowledge or inadequate information.
Furthermore, mass media can strengthen the spirit of solidarity by highlighting the social benefits of waqf, such as the construction of public facilities, economic empowerment of the poor, or the provision of free healthcare services for those in need.
By covering the social benefits of waqf, the media reminds the public that waqf is not only an individual responsibility but also a social duty to improve collective welfare.
This message is crucial in reinforcing social bonds, where everyone feels responsible for helping one another and contributing to the common good.
In conclusion, the role of mass media in disseminating information about waqf is clearly an example of cooperation in righteousness, as taught in the Quran.
Media can educate, inspire, and motivate the public to participate in waqf, which ultimately can have a positive impact on social development and the well-being of society at large.
Therefore, media serves as one of the key pillars in the social movement to enhance waqf literacy and strengthen public participation in this noble social practice.
Opportunities for Media in Enhancing Waqf Literacy This research identifies several significant opportunities that media can leverage to enhance waqf literacy.
The first is the development of digital technology and social al-SaAod.
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media, which offer broad and affordable platforms for educational campaigns.
Social media platforms like Facebook.
Instagram.
Twitter, and TikTok have vast audiences and enable the quick and efficient dissemination of information.
The rise of digital technology has created numerous opportunities for the media to spread information more quickly, accurately, and easily accessible to the public.
Social media provides ample space for waqf institutions and religious organizations to share educational information about waqf more creatively and interactively.
Features such as infographics, short videos, and animations are highly effective in explaining the concept of waqf, which may be perceived as complex by some.
For example, short videos explaining the basics of waqf using engaging animations or graphics can simplify complex information, making it more accessible to the public.
This kind of visual content is particularly relevant in improving public understanding, especially for those who prefer quick and visual presentations of Moreover, interactive features on social media, such as polls.
Q&A sessions, or discussion forums, allow the audience to directly engage with the content.
This not only increases audience involvement but also provides valuable feedback for campaign organizers to adjust their communication strategies.
For instance, by involving the public in polls about their basic understanding of waqf or conducting live Q&A sessions on social media, organizers can gain a better understanding of how far the public's waqf literacy has developed and what still needs improvement.
In this digital age, social media has become one of the most effective tools for disseminating information and raising public awareness about important issues, including The wide reach of social media and its relatively low cost enable waqf organizations to develop large-scale educational campaigns that can reach a broad audience quickly.
line with this, the Quran provides important guidance on using wisdom and good methods in calling people to good deeds, as mentioned in Surah al-Naul verse 125.
AuCall to the way of your Lord with wisdom and good advice, and debate with them in the best Ay This verse emphasizes the importance of using wise methods in conveying messages of goodness.
In the context of social media, a wise and creative approach to spreading information about waqf can enhance the effectiveness of campaigns, making the message more easily accepted by diverse audiences.
Digital technology also allows for broader access to information, especially for those who may have difficulty accessing waqf information through conventional channels like books or seminars.
Digital platforms like websites and social media enable the public to access waqf information anytime and anywhere, without geographical limitations.
the context of waqf, social media can help bridge the gap between the public and waqf institutions, allowing them to learn more about the potential and benefits of waqf in social and economic development.
Utilizing digital technology and social media presents a significant opportunity for waqf institutions to enhance waqf literacy in society.
With a wise and creative approach, along with the use of interactive and visual features, social media can become a highly effective tool for spreading information about waqf and encouraging public participation in the waqf movement.
The second opportunity is the support from waqf management institutions and religious communities, which presents a valuable collaboration opportunity.
Collaboration with waqf management institutions and religious communities offers a great chance to enhance the effectiveness of spreading information about waqf.
Support from these institutions can strengthen the credibility of the information disseminated through the media, as waqf institutions have authority on waqf-related issues.
Through 135 | Azwar.
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this collaboration, the information shared will be more trusted by the public and can build a deeper understanding.
Collaboration between the media and waqf management institutions offers significant benefits in terms of the validity and authority of information.
These institutions can provide accurate data and information regarding waqf management, as well as insights into various sharia aspects related to waqf.
For instance, educational campaigns about the procedures of waqf can be conducted through digital media, with waqf management institutions serving as the primary source to verify the accuracy and authenticity of the content.
The Quran verse relevant to this context is Surah al-MaAoidah verse 2, which emphasizes the importance of cooperation in goodness and piety.
AuAnd cooperate in righteousness and piety, but do not cooperate in sin and aggression.
Ay This verse underscores the importance of good collaboration in doing good deeds, including disseminating beneficial information like waqf education.
Collaboration with waqf institutions enables a more systematic, accurate, and accountable dissemination of Religious communities have strong networks and can play a key role in spreading waqf information to a wider audience.
Support from these communities also provides social legitimacy to the messages conveyed.
Religious communities affiliated with prominent figures or large organizations like mosques.
Islamic boarding schools, or other religious institutions can facilitate the dissemination of information through sermons, religious studies, and other religious activities.
Through collaboration with religious communities, waqf information can be delivered effectively and targeted.
For example, waqf campaigns can be packaged in the form of regular studies, both online and offline, where the concept of waqf is explained by respected religious figures who hold significant influence in society.
In the digital era, public figures or influencers with a large following on social media can play a significant role in enhancing waqf literacy in society.
Influencers who have trust and strong relationships with their followers can help convey the message of waqf in a more personal and relevant way for the audience.
They can introduce the concept of waqf to groups of people who may not have been familiar with the topic before.
Public figures collaborating with waqf institutions can also increase the reach and awareness of the community towards waqf.
Campaigns involving influencers often reach younger generations active on social media, making them more aware and interested in contributing through waqf.
This is relevant to AllahAos words in Surah al-AuAb .
verse 21, which highlights the importance of emulating those who influence in doing good, where Allah says:
a AEacOC OE OI EO aE I aA A acEEO OEaOA ca AcEEO OOEOO OOI Ee aO o OEOA ca eA Ea OII OE OI OO aOAAcEEa a OOU O OIOA ca AOEA aAOA Translation:
AuIndeed, in the Messenger of Allah, you have a good example to follow for anyone whose hope is in Allah and the Last Day, and who remembers Allah often.
Ay In the book Liyaddabbar AyAtihi al-MajmAoah al-lA, it is explained that the meaning of this verse is that the inheritors of knowledge must set an example in their morals and behavior, being pious and having the quality of abstinence, avoiding unlawful and doubtful things.
If they embody such qualities, they will benefit people more through 136 | Azwar.
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their character and behavior than through their knowledge 33.
From this explanation, we can learn that public figures .
cholars or teacher.
who exemplify goodness, such as by participating in or supporting waqf campaigns, will have a powerful positive influence on their followers.
They can serve as role models in doing good, thereby raising public awareness of the importance of waqf.
Support from waqf institutions and religious communities also allows the media to utilize additional networks and resources they possess.
This can increase the capacity of educational campaigns, both in terms of funding, content, and distribution.
These institutions often have access to financial and intellectual resources that can be used to make campaigns more sustainable and targeted.
Through solid collaboration, media can extend the reach of campaigns across various communication channels, including mosque lectures, seminars, and digital This will strengthen the message being conveyed and make the public more informed and engaged in the waqf movement.
Collaboration between the media, waqf management institutions, religious communities, and public figures offers significant opportunities to enhance waqf literacy in society.
Support from various stakeholders not only strengthens the credibility of information but also broadens the message's reach and enhances the campaignAos capacity.
The media, in its role, can serve as a bridge between waqf institutions and the public, helping to disseminate accurate, relevant, and trustworthy information.
Third, the data and analytics available from digital media platforms provide opportunities for real-time strategy adjustments.
The development of digital technology and social media has opened up significant opportunities for the media to increase the effectiveness of waqf education campaigns.
One of the main advantages of using digital media is the availability of data and analytics, which allow for real-time monitoring and evaluation of campaign performance.
With analytic tools, media can track various aspects of a campaign, such as the number of viewers, engagement levels .
ikes, comments, and share.
, and the demographics of the audience responding.
These capabilities offer invaluable insights to continuously adjust and improve communication strategies.
With analytics, the media can monitor campaign effectiveness directly.
For instance, they can identify the types of content most favored by the audience, such as infographics, videos, or written articles.
By analyzing this data, media can optimize the content produced to achieve better results.
If, for example, the data shows that the audience responds better to short videos that simplify the concept of waqf, the media can focus more on producing such video content.
This aligns with the principle in Surah alujurAt .
verse 6, which teaches us to always verify the accuracy of information.
Allah a a a ca aa a a AOA A AOa aOe OEO O OI AO OEaI IOI OAA AOO O Oac Ia eOe OI aAOaOe CoI aO ONEOAAOI O OIIa eOe uaI OeO aEI AO aC aIO OuA AOeaoac ON E OA Translation:
AuO you who have believed, if there comes to you a disobedient one with information, investigate, lest you harm a people out of ignorance and become, over what you have done, regretful.
Ay Although this verse is often interpreted by scholars in the context of news from disobedient individuals, it generally teaches the lesson of caution in responding to Markaz Tadabbur Li al-IstisyArAt.
Liyaddabbar AyAtihi Al-MajmAoah Al-lA .
l-RiyAs:
Markaz al-Tadabbur li al-IstisyArAt al-Tarbawiyah wa al-TaAolimiyah, 2.
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In the book Liyaddabbar AyAtihi al-MajmAoah al-lA, it is mentioned.
AuThis verse contains one of the principles of news verification, and the first thing that must be done is to clarify what is reported by some media about the people of Hisbah and others involved in societal affairs, as mistakes can occur from all sides.
The reasons for requiring verification from certain media include: .
many are filled with intellectual and moral immorality.
some writers may have personal agendas, using the media as an outlet for their biases.
many reports accusing certain groups of wrongdoing are exaggerated or inaccurate.
Ay 34 Thus, this verse underscores the importance of verification and supervision, which in this context can be applied through data analysis and periodic review of campaign By reviewing through analytics, media can ensure that the information conveyed is accurate, relevant, and aligned with the audienceAos needs.
One of the biggest advantages of digital analytics tools is the ability to target audiences more precisely.
Analytical data enables the media to identify the demographics most responsive to the waqf education campaign, such as age, location, or specific This allows the media to focus more on directing content to the most relevant audience segments, increasing campaign effectiveness.
For example, if data shows that younger generations are more engaged with waqf content on social media, the media can craft content strategies more relevant to them, such as using simpler language or appealing visual content.
A verse supporting the importance of delivering targeted messages is found in Surah IbrAhm .
verse 4, where Allah says:
an a a a a a aa caa s a AOIe O EIOA
AO OEa IA AA
AOA
AEA
ANA
AIA
AOA
ACA
AIA
AEA
AaEA
AuA
AOEA
AIA
AIA
AOA
AaO OA
AOO OA
AOA
Translation:
AuAnd We did not send any messenger except .
in the language of his people to state clearly for them.
Ay In interpreting this verse.
AoAbd al-RaumAn al-SaAod 35 explains.
AuThis is one of the manifestations of Allah's gentleness to His servants, as Allah does not send a messenger except in the language of his people, to explain to them the things they need and to enable them to learn the message he brings.
If the message were not in their language, they would first have to learn the language before understanding the message.
Ay In a broader context, this verse teaches us to deliver messages in a language or manner understood by the audience.
In the context of digital media, targeting content based on audience preferences makes the waqf message more easily received and understood by them.
The ability to monitor and measure campaign performance in real-time allows for continuous improvements.
Analytics tools not only highlight what works well but also reveal areas needing improvement.
If a campaign doesnAot garner the expected response, analytics can provide insights into what needs to changeAiwhether in content, posting times, or message delivery methods.
In this context, every effort to spread goodness must be made as efficiently as possible, according to capacity.
Using analytics enables the media to work more effectively, avoiding unnecessary resource waste, and optimizing efforts so the waqf message reaches the audience effectively.
Markaz Tadabbur Li al-IstisyArAt.
al-SaAod.
Taysr Al-Karm Al-RaumAn F Tafsr Al-KalAm Al-MannAn.
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Analytics also allows the media to identify the best times to post content, ensuring it reaches the audience when they are most active.
This increases the likelihood of higher engagement, as more people will see the content at the optimal time.
Efficiency in using time and content can be seen as part of the effort, enabling the waqf campaign to run more optimally and produce a greater impact.
The use of data and analytics in digital media platforms offers a great opportunity to adjust waqf communication strategies in real-time.
With analytics tools, media can track campaign performance, identify the most responsive audience demographics, and optimize content for greater effectiveness.
These capabilities support continuous improvement, ensuring that the waqf message is delivered in the most efficient and impactful way.
Challenges in Efforts to Improve Waqf Literacy In addition to opportunities, this study also identifies several challenges that media must face in efforts to enhance waqf literacy.
First, there is a lack of in-depth knowledge about waqf among journalists and content creators.
This lack of understanding can be detrimental, as it may result in the dissemination of inaccurate or incomplete information, which in turn can undermine the credibility of the media itself.
Misleading or incorrect information can misinform the public and hinder the ongoing efforts to educate people about waqf.
Waqf is a subject with complex legal, economic, and religious dimensions.
Many journalists or content creators may not have sufficient understanding of the technicalities of waqf, such as the different types, conditions, and pillars of waqf, as well as its management and utilization.
Consequently, the information conveyed may be overly general or even inaccurate, reducing the educational impact of the media campaigns.
this context, the principle taught in al-IsrAAo .
verse 36 is relevant, where Allah says:
eAOOaE CA I EO O EOE aaN a E oaI ua acI E I O EA O EA aEE aOEOA aE OE OI OINa OI aOEA Aac O O O O O O a O O ac e OA AO O a O O OA Translation:
AuAnd do not follow that of which you have no knowledge.
Indeed, the hearing, the sight, and the heart Ae all of those will be questioned.
Ay This verse emphasizes the importance of knowing and conveying something, including information about waqf.
Media outlets must be cautious not to spread false or misleading information and ensure that every piece of information shared is based on accurate and thorough understanding.
In Tafsir al-Muyassar, this verse is explained as follows: AuDo not (O huma.
follow that which you do not know.
Rather, ascertain and verify its truth first.
Indeed, mankind will be held accountable for how they used their hearing, sight, and heart.
If they used them for good, they will be rewarded.
if for evil, they will be punished.
Ay 36 A lack of understanding of waqf among journalists and content creators can lead to the dissemination of incorrect information.
For instance, oversimplifying or misinterpreting the technical aspects of waqf may cause public misconceptions.
Moreover, errors in conveying information about Sharia rules related to waqf can generate Nukhbah min al-AoUlama.
Tafsr Al-Muyassar (Madinah al-Munawwarah: MajmaAo al-Malik Fadh LithibaAoah al-Mushaf al-Syarif, n.
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doubt and lower the credibility of the media outlets educating the public on the topic.
This aligns with al-NisAAo .
verse 58, where Allah says:
A uaaE ONEaN Oua E II A a AO EIA
AcEEO Iaa acI OOaa aEIA
AIA
AOIA
AEA
AOA
AOIA
AIA
AEA
AIA
AaOA
AOA
ca Aac OI Oa aE aIOe aE O aE ua acIA
ca Aua acIA
AOA
aa a AcEEO OA
AaO e OO O O O O a O OA
ae a a AcEE OE OI Oaa aO A ca
u aOA
AIA
AuA
ANA
AO OA
AOA
Translation:
AuIndeed.
Allah commands you to render trusts to whom they are due and when you judge between people to judge with justice.
Excellent is that which Allah instructs you.
Indeed.
Allah is ever Hearing and Seeing.
Ay This verse teaches that delivering trust, including information or knowledge, must be done truthfully and justly.
For the media, this trust involves conveying accurate information about waqf to the public.
Any distortion of information can tarnish public trust in the media and the concept of waqf itself.
Another challenge the media faces is the complexity of waqf law.
Waqf is governed not only by Sharia but also by national laws in various countries.
For instance, regulations on waqf registration, asset management, and the rights and responsibilities of nazir .
aqf manager.
are often subject to specific legal frameworks.
JournalistsAo inability to clearly explain these regulations can lead to confusion and unclear information.
In this regard, the media must ensure that explanations about waqf law are balanced and consistent with principles of justice, both from a Sharia and national law perspective.
To address these challenges, media outlets must invest in education and training for journalists and content creators.
They need to understand the fundamental concepts of waqf, from its definition and types to its management processes.
Moreover, collaboration with experts in Sharia law and waqf is crucial.
These experts can provide guidance and consultation to the media, ensuring that the information disseminated is more accurate and accountable.
Surah al-Tawbah .
verse 122 emphasizes the importance of learning and deepening knowledge, as Allah says:
a AEO aI OEaOA
a A EaO OACacNOe a aI I N I OeaOa oao AOEO OOaE IO OA aII aE aE Aa COAAOI OE OI EI aIIO OI EaO aIAOe OEeAacA
eAI aOA
a AOOA
aAOA
AOOA
AOA
a Aa a OA ACO OOI aNI uaO O OaeOe uaEOO aNI EO OEac aNI OaO O aO OIA Translation:
AuAnd it is not .
for the believers to go forth .
o battl.
all at once.
For there should dedicate a portion of their community to devote themselves to religious knowledge and to warn their people when they return to them that they might be cautious.
Ay In the book Liyaddabbaru AyAtihi al-MajmAoah al-lA, it is explained that AuThis verse offers a simple yet impactful lesson: every Muslim should prepare all possible means to benefit the entire community and dedicate time to spread that benefit, constantly striving for it and avoiding distractions.
The greatest benefit is religious and worldly welfare, even though the path may have obstacles, for such welfare brings immense goodness to the ummah.
Ay 37 In general, this verse teaches that in every society, there must be individuals who deepen their knowledge, including about waqf, so they can guide Markaz Tadabbur Li al-IstisyArAt.
Liyaddabbar AyAtihi Al-MajmAoah Al-lA.
140 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
This underscores the importance of collaboration between media and experts to enhance waqf literacy.
The lack of knowledge about waqf among journalists and content creators is one of the biggest challenges in improving waqf literacy through the media.
This lack of understanding can lead to the dissemination of inaccurate information, which can undermine media credibility.
However, this challenge can be overcome through better education for journalists and collaboration with Sharia and waqf experts.
Verses such as al-IsrAAo verse 36 and al-Tawbah verse 122 emphasize the importance of delivering accurate information and collaborating with those who possess deep knowledge.
Second, social media faces tough competition from other content that is often more engaging and viral, such as sensational news or entertainment.
Social media is frequently flooded with attention-grabbing information, which makes educational content about waqf easily get lost in the sea of available information.
This diminishes the visibility and impact of messages about waqf.
The competition for content on social media is Sensational and entertaining content tends to garner more interactions, such as likes, shares, and comments.
On the other hand, educational content about waqf, while important, is often perceived as less interesting and unable to compete in terms of This poses a challenge for the media to capture the audience's attention and ensure that the message about waqf is well received.
To overcome this challenge, the media needs to develop creative strategies for delivering information about waqf.
It is essential to create content that is not only informative but also engaging and relevant to the audience.
For instance, using attractive graphics, short videos, or inspirational stories about the impact of waqf can help draw the audience's attention.
Surah Ali AoImrAn .
verse 104 provides guidance on the importance of spreading goodness: AuLet there be .
from you a nation inviting to .
ll that i.
good, enjoining what is right and forbidding what is wrong, and those will be successful.
Ay This verse underscores the importance of encouraging and calling for goodness.
In this context, social media serves as a platform to promote goodness through education about By employing creative strategies, the media can attract attention and convey these positive messages more effectively.
Waqf-related content also needs to be aligned with current trends that interest the For example, using popular hashtags or linking waqf topics to current social issues being widely discussed.
In this way, the media can leverage public attention on specific issues to explain the concept of waqf and its impact.
Here are some examples of creative content that the media can use to enhance waqf literacy:
A Infographics that explain the concept of waqf and its societal impact.
A Short videos that share success stories of waqf with positive outcomes.
A Interactive quizzes that educate the audience on various aspects of waqf.
A Inspirational stories from individuals or organizations that have utilized waqf for social good, etc.
The fierce competition on social media with other more appealing content makes conveying information about waqf a unique challenge.
However, by developing creative strategies, educational content about waqf can become more engaging and relevant.
Referring to verses like.
al-AoAnkabt .
verse 45 and Ali AoImrAn .
verse 104, the media has the responsibility to continue spreading messages of goodness, even in the context of tough competition.
Creating informative and appealing content is a key step to ensuring that the message about waqf doesn't get lost in the vast amount of information available.
141 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
Third, resource limitations, both in terms of budget and manpower, can hinder the media's ability to carry out well-planned and sustainable educational campaigns.
Media outlets with limited budgets may struggle to produce high-quality content, conduct effective promotions, and execute impactful communication strategies.
These limitations also affect the research and development necessary to create innovative and engaging Resource constraints can impact various aspects of educational campaigns.
Media with insufficient budgets may face challenges in:
A Hiring professional workers who can produce high-quality content.
Production quality is crucial for attracting the audience's attention.
If the content produced is not appealing, the message about waqf may be ineffective.
A Conducting adequate promotions.
Without a budget for advertising or social media promotions, the reach of messages about waqf will be limited and unable to reach a wider audience.
A Carrying out research and development.
In-depth research is necessary to understand the audience and create relevant content.
Without adequate research, campaigns may be less effective and misaligned with the audience's needs.
Therefore, media outlets need to seek external support, such as sponsorships or partnerships with institutions that share the same vision, to enhance their capacity to execute waqf education campaigns.
By forming partnerships, the media can acquire additional resources needed, including funding for high-quality content production, access to experts who can provide insights and necessary research, and networks to expand the reach and impact of educational campaigns.
Surah al-MAAoidah .
verse 2 conveys a message about the importance of helping one another in goodness: AuAnd cooperate in righteousness and piety, but do not cooperate in sin and aggression.
And fear Allah.
Allah is severe in penalty.
Ay This verse highlights the importance of collaboration in achieving good goals.
In this context, the media needs to build partnerships with various parties to strengthen their educational campaigns about waqf.
In an effort to increase waqf literacy, the media can take several strategic steps, including partnering with waqf management institutionsAithese institutions can provide accurate and in-depth information about waqf and assist in campaign implementation.
collaborating with religious communitiesAithese communities can help spread the message about waqf through their established networks, increasing the credibility and authority of the information.
and involving influencers or public figuresAithey can help spread the message more widely and provide the necessary support to attract a larger Despite the limitations, the media can develop creativity in producing quality content by utilizing existing resources.
This includes: using free tools and applications to create visual or video content, conducting volunteer-based campaigns involving local communities, and tapping into the potential of the community to become content creators or resource persons, thereby reducing the need to hire professionals.
Resource constraints, both in terms of budget and manpower, can present significant challenges in carrying out educational campaigns about waqf.
However, by seeking external support, forming partnerships, and developing creativity, the media can enhance its capacity to convey this important message.
Referring to verses like alMAAoidah .
verse 2 and al-AnfAl .
verse 72, the media is reminded of the importance of cooperation in achieving good goals and strengthening educational campaigns about 142 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
Table 1.
Opportunities and Challenges for Media in Enhancing Waqf Literacy Opportunities Digital Platforms and Social Media: Provide a broad and affordable platform for educational campaigns.
Collaboration with Waqf Management Institutions and Religious Communities:
Enhances the credibility and reach of the Real-Time Analytics: Allows continuous strategy adjustment and content optimization.
Challenges Lack of Knowledge Among Content Creators: Inaccurate information can harm Competition with More Engaging Content: Educational content often struggles to compete with sensational or entertainment content.
Resource Constraints: Limited budgets and manpower hinder the execution of well-planned campaigns.
Effective Strategies to Enhance Public Understanding of Waqf Based on the opportunities and challenges outlined above, several effective strategies can be implemented by the media to enhance public understanding of waqf, in line with the values taught in the Quran.
First, the media must develop educational content that is not only informative but also engaging and easy to understand.
Using data visualizations, such as infographics displaying statistics on waqf contributions or animations explaining the mechanisms of waqf in simple terms, can make complex concepts more digestible.
Short videos showcasing success stories of individuals and communities benefiting from waqf can also be powerful tools to capture attention and motivate the audience.
Second, strategic collaboration between the media, waqf management institutions, and religious communities is crucial in improving the effectiveness of educational campaigns.
Through these partnerships, the media can gain access to more in-depth, accurate, and reliable information about waqf.
Waqf management institutions can provide up-to-date data, case studies, and inspirational stories that can enrich the mediaAos campaign materials.
Support from religious communities, which have wide networks and influence, can also help disseminate the message about waqf more Third, a multi-channel approach should be implemented to reach diverse The media should utilize a combination of traditional and digital platforms to ensure that messages about waqf are effectively distributed.
Television and radio can be used to reach a broader audience, including those who may not be active on social media, while digital platforms such as social media, blogs, and websites can target younger and more digitally connected audiences.
An integrated and consistent campaign across multiple platforms not only reinforces the message but also increases the likelihood that it will be received and remembered by the audience.
Fourth, engagement strategies must be enhanced to actively involve the The media can use interactive features such as quizzes, polls, and Q&A sessions to encourage active participation from the audience.
For example, a quiz on basic waqf knowledge or a poll about the audienceAos interest in different forms of waqf can make people feel more involved and more interested in learning further.
The Quran also encourages dialogue and information exchange, as mentioned in the verse.
AuAsk those who possess knowledge if you do not knowAy .
l-Naul .
: .
Direct Q&A sessions or through social media provide an opportunity for the audience to ask questions and receive 143 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
real-time answers, improving their understanding of waqf and strengthening the connection between the media and its audience.
Fifth, training and capacity development for journalists and content creators is essential to ensure that information about waqf is presented accurately and effectively.
This training should cover the basics of waqf, including its history, fundamental principles, and benefits, as well as skills in creating engaging educational content.
improving journalists' ability to present information about waqf, the media can produce content that is not only accurate and precise but also relevant and appealing to the audience, reflecting the Quranic values of the importance of education and knowledge.
CONCLUSION
This study concludes several points.
First, mass media and digital media play a crucial role in increasing waqf literacy through the strategic dissemination of information tailored to the audience's characteristics.
Social media, with its creative and interactive approach, is an effective tool for targeting younger generations, while traditional media is more suitable for older audiences.
This aligns with AllahAos command in Surah al-Naul .
verse 125, which teaches us to preach with wisdom, good lessons, and appropriate methods based on the audience's context and needs.
Second, the media has great opportunities to expand public understanding of waqf through modern technology, enabling faster and more interactive information dissemination .
specially via digital platforms and social medi.
Collaboration between waqf institutions and religious communities strengthens the effectiveness of waqf literacy Furthermore, digital media platformsAo data and analytics allow real-time adjustments to educational campaigns, enabling the media to optimize the most effective content types, such as videos or infographics, to increase public engagement and This is relevant to Surah al-Naul verse 125, which emphasizes using wisdom and good methods in promoting goodness, and Surah al-MA'idah verse 2, which highlights the importance of cooperation in righteousness and piety.
Third, the challenges in improving waqf literacy include the lack of deep understanding of waqf among journalists, which can lead to the spread of inaccurate information and damage the media's credibility.
When conveying information, the media must ensure it delivers accurate knowledge, as cautioned in al-Isra .
: 36, which stresses the importance of sharing correct information.
Another challenge is the intense competition with sensational content on social media, making educational messages about waqf struggle to capture the audienceAos attention.
To address this, the media needs to develop creative content, such as infographics, short videos, and inspirational stories, to make the content more appealing and relevant.
This strategy is in line with Ali AoImrAn .
verse 104, which emphasizes the importance of spreading goodness, including through popular social media platforms.
Additionally, limited resources, both in terms of budget and manpower, pose a challenge in executing educational campaigns on waqf, such as difficulties in producing quality content, conducting broad promotions, and carrying out in-depth research.
To overcome this, the media should build partnerships with institutions sharing similar visions and leverage creativity, as aligned with alMA'idah .
verse 2, which emphasizes the importance of collaboration in good deeds.
Fourth, to enhance public understanding of waqf, the media can implement several effective strategies, such as developing educational content that is informative, engaging, and easy to understand, using visualizations like infographics and short videos featuring success stories related to waqf.
Additionally, strategic collaboration between media, waqf 144 | Azwar.
Achmad Abubakar.
Muhammad Irham Opportunity.
Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses AL-KHIYAR: Jurnal Bidang Muamalah dan Ekonomi Islam, 5.
, 2025: 125-148 doi: 10.
36701/al-khiyar.
management institutions, and religious communities is essential to provide access to deeper and more reliable information while expanding the message's reach.
A multichannel approach should also be applied, utilizing a combination of traditional and digital platforms to reach diverse audiences and ensure that the message about waqf is effectively Engagement strategies, such as interactive features like quizzes and Q&A sessions, can encourage audience participation and enhance their understanding of waqf.
Lastly, training for journalists and content creators is necessary to ensure that waqf information is presented accurately and attractively, in line with the educational values contained in the Quran.
The findings of this study have important implications for improving waqf literacy in Indonesia.
MediaAiespecially digital platformsAiplay a strategic role as educational agents that can enhance public understanding of waqf through creative, informative, and accessible content.
Therefore, training for journalists and collaboration between waqf institutions, community leaders, and media outlets are essential to broaden the reach and ensure the accuracy of information.
A multi-channel approach, the use of digital technologies, and data-driven campaign strategies are key to effectively engaging diverse audience segments.
Additionally, supportive policies and active public participation are crucial to building a sustainable and impactful waqf literacy ecosystem.
This study has several limitations.
First, it mainly focuses on media strategies without deeply examining the specific impact of each strategy on different audience Second, the research is primarily based on literature studies and content analysis, which may not fully reflect the reality in the field.
Additionally, time and resource constraints may have affected the depth of analysis regarding strategy implementation in various media contexts.
For future research, it is recommended to conduct a more comprehensive approach, including in-depth case studies on the implementation of media strategies in different regions or communities.
Research involving surveys or experiments to measure the specific impact of various media strategies on public understanding of waqf will also provide more detailed insights.
Moreover, future studies can further explore the role of media in the digital context and the impact of the latest technological innovations on waqf literacy.
With a more varied approach, future research can offer more focused and practical recommendations for media and waqf management institutions.
REFERENCES