JDBIM
(Journal of Digital Business and Innovation Managemen.
Volume 4 No.
December 2025, 181-189 ISSN 2962-3898 (Onlin.
DOI: 10.
26740/jdbim.
https://ejournal.
id/index.
php/jdbmi /index Corporate Social Responsibility.
Brand Trust, and Technological Innovation as Drivers of Corporate Sustainability Performance: A Bibliometric Analysis Lirameira Latifah1 Department of Digital Business.
Faculty of Economics.
Universitas Negeri Surabaya.
Jalan Ketintang.
Surabaya 60231.
Indonesia 21008@mhs.
Abstract During the last few decades, companiesAo policies on Corporate Social Responsibility (CSR), brand trust, and technological advancement have grown to be significant determinants of sustainability performance for organizations in all This study conducts a bibliometric analysis in order to look into how CSR, trust in the brand and technological advancement act in a chain towards improving sustainable business operations.
Merging and structuring existing literature, we outline certain mechanisms that companies have in order to improve their sustainable performance, including key areas of disadvantage and limitations of these practices.
The dissolution of the analysis emphasizes that active CSR practice and brand trust induce customersAo preference while technological change makes the processes of resource exploitation more advanced and environmentally friendly.
The study suggests useful strategies for both researchers and practitioners that focus on the outcome of corporate sustainability from the nexus of social responsibility, trust accompanied with Keywords: Tanggung Jawab Sosial Perusahaan.
Kepercayaan Merek.
Inovasi Teknologi.
Kinerja Keberlanjutan Perusahaan.
Analisis Bibliometrik.
Received: 1 June 2025.
Accepted: 25 July 2025.
Published: December 2025 *Corresponding author Email: lirameiralatifah.
21008@mhs.
To cite this document:
Latifah.
Corporate Social Responsibility.
Brand Trust, and Technological Innovation as Drivers of Corporate Sustainability Performance: A Bibliometric Analysis.
JDBIM (Journal of Digital Business and Innovation Managemen.
Vol.
4 Np.
2, pp.
DOI
JDBIM (Journal of Digital Business and Innovation Managemen.
Volume 4 No.
December 2025
E-ISSN 2962-3898
Page 181-189 Abstrak Selama beberapa dekade terakhir, kebijakan perusahaan tentang Tanggung Jawab Sosial Perusahaan (CSR), kepercayaan terhadap merek, dan kemajuan teknologi telah berkembang menjadi faktor penentu yang signifikan terhadap kinerja keberlanjutan bagi organisasi di semua sektor.
Studi ini melakukan analisis bibliometrik untuk melihat bagaimana CSR, kepercayaan terhadap merek, dan kemajuan teknologi berperan dalam sebuah hubungan untuk meningkatkan operasi bisnis yang berkelanjutan.
Dengan menggabungkan dan menyusun literatur yang ada, kami menguraikan serangkaian manfaat yang dapat diperoleh perusahaan dalam rangka meningkatkan kinerja berkelanjutan mereka, termasuk area-area utama yang menjadi kelemahan dan keterbatasan dari praktik-praktik Hasil analisis menekankan bahwa praktik CSR yang aktif dan kepercayaan terhadap merek dapat mendorong preferensi pelanggan, sementara perubahan teknologi membuat proses eksploitasi sumber daya menjadi lebih maju dan ramah lingkungan.
Studi ini menyarankan strategi yang berguna bagi para peneliti dan praktisi yang berfokus pada hasil keberlanjutan perusahaan dari hubungan tanggung jawab sosial, kepercayaan yang disertai dengan inovasi.
Kata kunci: Corporate Social Responsibility (CSR).
Brand Trust.
Technological Innovation.
Corporate Sustainability Performance.
Bibliometric Analysis.
INTRODUCTION
Organizations in a variety of industries are incorporating brand trust, technology innovation, and corporate social responsibility (CSR) into their operational frameworks as a result of the Sustainable Development Goals' (SDG.
growing importance.
These factors have become important indicators of business sustainability performance in recent years, impacting not just organizational procedures but also consumer attitudes and market CSR is a crucial part of corporate strategy since stakeholders are demanding more accountability from companies as a result of the increased knowledge of social and environmental issues.
These elements are essential for improving company sustainability performance, according to recent research.
Since technical innovation (TI) and corporate social responsibility (CSR) are two major factors promoting sustainable development (Yang et al.
, 2.
, the significance of the CSR-TI relationship has been highlighted recently.
Many businesses integrate CSR practices into their TI, pledging to promote accountability through technical innovation and endeavors.
As a result, they use cutting-edge technological skills for CSR.
https://ejournal.
id/index.
php/jdbmi/index Lirameira Latifah Corporate Social Responsibility.
Brand Trust, and Technological Innovation as Drivers of Corporate Sustainability Performance: A Bibliometric Analysis There is an increasing amount of study on the relationship between CSR, brand trust, and technological innovation, according to a bibliometric examination of the literature.
The results of several studies are combined in this study to show how these factors work together to support sustainable business practices.
Notably, the ways that brand trust and CSR affect consumer preferences are crucial.
as (Le et al.
, 2.
point out, active CSR participation can greatly increase customer satisfaction and brand Additionally, technology innovation helps businesses adopt more sustainable practices that appeal to environmentally sensitive customers in addition to facilitating resource efficiency.
Even while these elements are acknowledged to be important, there are still a lot of unanswered questions about how they interact and the precise mechanisms by which they affect corporate sustainability Few studies have examined how these components work together to affect overall sustainability outcomes, for instance, even if many concentrate on specific areas like CSR or technical innovation.
performing a thorough bibliometric analysis that looks at the connections between CSR, brand trust, and technical innovation in the context of corporate sustainability performance, this study seeks to close this gap.
We want to give academics and practitioners useful insights by highlighting important trends, difficulties, and constraints in the existing Our research will not only advance scholarly discussions but also provide useful tactics for companies looking to improve their sustainable performance by skillfully combining social responsibility programs, methods to foster trust, and cutting-edge technologies.
METHODS
The study takes a thorough approach by integrating bibliometric analysis and a systematic literature review (SLR) to examine the relationships among brand trust, technological innovation, and corporate social responsibility (CSR) as important factors influencing corporate sustainability performance.
A quantitative research technique called bibliometric analysis looks into published literature using statistical methods to find important trends, patterns, and connections within a certain field.
methodically examining earlier studies, the SLR methodologyAiwhich is becoming more and more popular as a result of improvements in data mining toolsAicomplements this strategy.
This study not only synthesizes existing knowledge but also highlights critical themes, provides a thorough understanding of the current research landscape, and identifies promising https://ejournal.
id/index.
php/jdbmi/index JDBIM (Journal of Digital Business and Innovation Managemen.
Volume 4 No.
December 2025
E-ISSN 2962-3898
Page 181-189 directions for future studies in this field by utilizing bibliometric theory and technology such as "Biblioshiny" for science mapping.
RESULT AND DISCUSSION
Figure 1 Bibliometric Thematic Map The bibliometric thematic map from the Biblioshiny analysis illustrates the research landscape surrounding corporate social responsibility (CSR) and sustainability.
In the Motor Themes quadrant, key topics include the European Union, social responsibility, and natural resource conservation, indicating mature areas of research with significant influence.
The Niche Themes quadrant highlights focused studies on business.
India, and the sustainable development goals, while the Basic Themes quadrant emphasizes fundamental concepts like CSR and sustainability that need further exploration.
Lastly, the Emerging or Declining Themes quadrant points to evolving topics such as manufacturing and organizational frameworks, reflecting shifting research interests in corporate sustainability https://ejournal.
id/index.
php/jdbmi/index Lirameira Latifah Corporate Social Responsibility.
Brand Trust, and Technological Innovation as Drivers of Corporate Sustainability Performance: A Bibliometric Analysis Figure 2 Bibliometric Thematic Evolution The bibliometric analysis, as visualized, reveals different research patterns across temporal dimensions.
The analysis shows a shift in research focus from the earlier period .
to the more recent period .
During the 2001-2022 period, prominent keywords included AufirmAy.
AuChineseAy.
AusustainabilityAy.
AusocialAy, and AusustainableAy.
This suggests that at the beginning of the research, attention may have centered more on firm characteristics, geographical context .
articularly Chin.
, and basic concepts of sustainability and its social aspects.
Further analysis reveals significant developments in sustainabilityrelated themes over time.
The keyword AusustainabilityAy, which was already present in the early period, remains relevant and even becomes more dominant in the 2023-2024 period.
Interestingly.
AufirmAy from the early period no longer seems to be a major buzzword in the later period, suggesting that research may have moved beyond a narrow focus on individual corporate entities.
The most striking shift is the emergence of AuenvironmentalAy and AudevelopmentAy as important keywords in the 20232024 period.
This suggests that the research focus has evolved from general sustainability and social aspects to more specific environmental and developmental considerations.
This shift reflects the deepening integration of sustainability principles into business practices and corporate governance structures, particularly in the context of Corporate Social Responsibility (CSR), brand trust, and technological innovation as drivers of corporate sustainability performance.
https://ejournal.
id/index.
php/jdbmi/index JDBIM (Journal of Digital Business and Innovation Managemen.
Volume 4 No.
December 2025
E-ISSN 2962-3898
Page 181-189
CONCLUSION
In conclusion, this study underscores the pivotal role of CSR activities in building brand trust, which is essential for achieving corporate sustainability performance.
The findings reveal a complex interplay between these elements influenced by perceived authenticity of CSR efforts, mediating roles of brand image and loyalty, as well as transparency in communication.
Organizations looking to enhance their sustainability outcomes must prioritize genuine engagement in CSR practices while ensuring these initiatives align with consumer values.
By fostering a strong brand image through effective communication of their social responsibility efforts, companies can cultivate loyal customer bases that support sustainable business practices.
Ultimately, understanding these dynamics enables businesses to strategically leverage CSR as a tool for enhancing both brand equity and sustainability performance in an increasingly socially conscious marketplace.
REFERENCES