Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 GLOBALIZING HOMBO BATU THE ROLE OF ENGLISH IN PROMOTING NIAS LOCAL WISDOM ON THE INTERNATIONAL STAGE Darmawan Harefa Nias Raya University . armawan90_h24@yahoo. Abstrak Penelitian ini bertujuan untuk mengkaji peran bahasa Inggris dalam mempromosikan kearifan lokal Nias, khususnya tradisi Hombo Batu, ke panggung internasional. Hombo Batu, yang merupakan simbol keberanian dan kekuatan fisik masyarakat Nias, memiliki potensi untuk menjadi daya tarik budaya yang mendunia. Bahasa Inggris, sebagai lingua franca global, memainkan peran penting dalam menjembatani kesenjangan antara budaya lokal dan audiens internasional. Melalui media sosial, festival internasional, dan situs pariwisata, bahasa Inggris digunakan untuk memperkenalkan makna dan nilai-nilai yang terkandung dalam Hombo Batu. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa studi pustaka, observasi media digital, serta wawancara semi-terstruktur dengan pelaku budaya, akademisi, dan pengelola pariwisata. Hasil penelitian menunjukkan bahwa meskipun penggunaan bahasa Inggris sangat efektif, tantangan dalam menjaga integritas budaya tetap ada. Penelitian ini menemukan bahwa meskipun penggunaan bahasa Inggris sangat efektif dalam memperkenalkan Hombo Batu, tantangan dalam menjaga integritas budaya tetap ada. Oleh karena itu, penelitian ini menyarankan perlunya peningkatan kualitas penerjemahan dan kolaborasi antara ahli budaya dan profesional komunikasi untuk memastikan bahwa nilai-nilai tradisional tetap terjaga saat diperkenalkan ke dunia internasional. Selain itu, pemberdayaan generasi muda Nias dalam mempromosikan budaya Nias juga sangat diperlukan. Kata Kunci: Hombo Batu. Kearifan Lokal Nias. Bahasa Inggris. Promosi Budaya. Globalisasi Abstract This study aims to examine the role of the English language in promoting the local wisdom of Nias, specifically the Hombo Batu tradition, to the international stage. Hombo Batu, which symbolizes bravery and physical strength in Nias society, has the potential to become a globally recognized cultural English, as a global lingua franca, plays a crucial role in bridging the gap between local culture and international audiences. Through social media, international festivals, and tourism websites. English is used to introduce the meaning and values embedded in Hombo Batu. This study employs a descriptive qualitative method, with data collection techniques including literature review, digital media observation, and semi-structured interviews with cultural practitioners, academics, and tourism managers. The findings of this study show that, while the use of English is highly effective, challenges in maintaining cultural integrity remain. The research concludes that, despite the effectiveness of English in introducing Hombo Batu, there is a need for enhanced translation quality and collaboration between cultural experts and communication professionals to ensure that traditional Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 values are preserved when presented to the international audience. Additionally, empowering the younger generation of Nias to promote their culture is essential. Keywords: Hombo Batu. Nias Local Wisdom. English Language. Cultural Promotion. Globalization Introduction Hombo Batu, or stone jumping, is a Nias Island, located off the west coast of traditional rite performed by young men of North Sumatra. Indonesia, is renowned for its Nias as a test of bravery, maturity, and rich cultural heritage and unique traditions readiness to become part of the wider that have been passed down through In practice, participants are Among its most striking and required to leap over a stone structure Batu, approximately two meters high without internationally known as Stone Jumping. This touching the top surface. Far from being a Hombo bravery but also embodies profound spiritual embodies the spiritual, moral, and social and social values rooted in the everyday lives values of the Nias people, who uphold of the Nias people. The cultural uniqueness of courage, honor, and communal solidarity as Nias is reflected in various traditional core aspects of their cultural identity (Gea & expressions, ranging from visual arts and the Sazali, 2023. Zai & Rahmanisa, 2. Beyond Hada its function as a rite of passage. Hombo Batu . raditional house. to sacred rituals that are also holds symbolic meaning closely tied to deeply embedded in their social structure. local belief systems. It is seen as a form of Hombo Batu stands out as one of the most respect for ancestors and a reflection of emblematic cultural legacies, symbolizing not loyalty to customary norms and traditions. just strength and maturity, but also a rite of Over time, however, the function of Hombo passage and communal pride. However, in Batu has shifted from its original role as an the era of globalization and modernization, initiation ritual into adulthood to a cultural new challenges emerge in the efforts to preserve and promote this tradition on the tourism events and cultural festivals (Siregar international stage. These challenges call for & Syamsuddin, 2. Omo innovative strategies, including the strategic Despite its cultural significance, the use of the English language, to bridge cultural sustainability and preservation of Hombo Batu boundaries and introduce Nias heritage to the face numerous challenges in the era of global community. Globalization has significantly impacted the Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 Nias. English Modernization introduces new mindsets, promotion, and multicultural educational more pragmatic lifestyles, and pressures from materials. Hombo Batu can gain broader global gradually erode local wisdom if not managed In this context. Hombo Batu is at risk tourists, scholars, and cultural enthusiasts of being marginalized unless it is strategically (Zalukhu et al. , 2. Moreover, promoting elevated and introduced to the wider world Hombo through media, education, and tourism reinterpretation of local values in ways that initiatives (Harefa, 2. are meaningful to global audiences. This Batu English English, as the global lingua franca, plays process does not imply a loss of local essence a crucial role in bridging communication but serves as a strategic effort to bridge intercultural understanding. The use of international audiences. Through the use of English in cultural promotion must be English context-sensitive to ensure that the original promotion, and social media, this tradition meaning is not distorted during translation. can gain wider recognition, attract global Therefore, collaboration among linguists, cultural experts, and local communities is acknowledgment as part of the worldAos essential to ensure that the narratives remain authentic and fully represent the cultural remain in accurately translating cultural values embedded within the tradition (Zai & meanings and preserving the authenticity of Rahmanisa, 2. Hombo However. Batu the message, which are critical issues that It is equally important to recognize that must be addressed with cultural sensitivity international promotion through the English and linguistic precision. language must go hand in hand with One strategic approach to addressing the preservation efforts at the local level. In this challenges facing Hombo Batu in the global era regard, the Nias community must remain the is to utilize English as a tool of cultural As a global lingua franca. English involvement of the younger generation is communication outreach and introducing crucial in these efforts. Culturally grounded Hombo Batu to international audiences. educational programs. English language The Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 training integrated with local content, and engagement in arts and cultural activities are This study aims to explore the role key strategies to foster youth awareness of of the English language in promoting Hombo their cultural heritage (Harefa, 2. Several Batu on the global stage, focusing on cultural studies have explored the role of Hombo Batu communication strategies, the challenges of within cultural and educational contexts. Gea translating local values, and the impact on and Sazali . highlight Hombo Batu as a cultural preservation. Using a qualitative approach and case study analysis, the moderation in the Nias Islands, emphasizing research seeks to identify effective cultural its role in shaping the character and spiritual communication models that can be adopted values of the community. Meanwhile. Siregar The findings are expected to SIPATAHOENAN, examine Hombo Batu as a inform the development of sustainable medium for character education based on cultural promotion strategies that leverage local wisdom, demonstrating its effectiveness English as a communication tool while in youth character development. Zalukhu et ensuring the authenticity and integrity of . discuss youth empowerment local values. Equally important is the role of through dance studios and Hombo Batu as youth in preserving and promoting this part of cultural preservation efforts in tradition, positioning them as agents of Hilizihono Village, underlining the essential role of young people in sustaining and globalized world. Syamsuddin revitalizing local traditions. Thus. Hombo Batu is not merely a symbol In the context of international promotion, of local culture, but has the potential to serve Harefa . emphasizes the importance of raising youth awareness about the local international communityAienriching global wisdom of Nias through the preservation of Hombo Batu, which can serve as a foundation IndonesiaAos national identity on the world for international cultural communication Furthermore. Zai and Rahmanisa English should not be viewed solely as a form . argue that evaluating the effectiveness of cultural commercialization, but rather as a of revitalizing traditions such as Hombo Batu strategic means to ensure the continuity of and Tari Mayo in character education could offer a valuable model for integrating local As a symbol of Indonesian International Nias ever-changing Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 cultural diplomacy. Hombo Batu can evoke essence of the tradition remains intact while reaching a wider global audience. diversity and richness of the archipelagoAos According Moleong When the world begins to recognize qualitative approach is highly appropriate for and appreciate this tradition, the cultural exploring the complex social and cultural identity of the Nias people will be further strengthened both locally and globally. In this representing local culture in a global context. light, the use of English becomes more than a In this case. Critical Discourse Analysis communication tool. it becomes a vehicle for (CDA) is utilized to understand how English is used to frame the meaning and cultural respect, and the sustainable preservation of identity of Hombo Batu across various media IndonesiaAos intangible cultural assets. (Sari et al. , 2. This approach aligns with Research Methodology Fairclough . , who emphasized that Type of Research discourse is not just linguistic but also This study is a qualitative research with a descriptive-analytical ideological and social. Therefore, this study This approach is chosen because it aligns with the preservation and promotion of local wisdom primary objective of the study, which is to can proceed in tandem through cross-cultural explore in-depth the meanings, perceptions, communication approaches. This analytical communication strategies, as well as cultural framework allows for a deeper exploration of and linguistic practices in promoting the how language shapes and communicates the Hombo Batu tradition to the international cultural essence of Hombo Batu while adapting it for a global audience. English-language Qualitative research provides a broad space Research Approach to understand the local cultural context and The approach used in this study is how these values are translated into a global communication ethnography and Critical language, particularly within the realms of Discourse promotional media, tourism, and cultural communication ethnography approach is By employing this methodology, chosen to contextually understand how the the study aims to provide a comprehensive local Nias community uses language and understanding of how the Nias community cultural symbols to convey the values of the utilizes English as a communication tool to Hombo Batu tradition. This approach allows promote Hombo Batu and ensure that the the researcher to explore the communication Analysis (CDA). The Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 practices of the community in real-life international promotion of the Hombo Batu situations, including language, gestures, and The primary subjects of the research cultural narratives used in daily interactions are the Nias cultural community, particularly and specific cultural events (Saville-Troike, those in South Nias, as this region is known Meanwhile. CDA is employed to for its active role in maintaining the Hombo examine the representation of the Hombo Batu Batu tradition in English-language promotional Regency and North Sumatra Provincial media, such as tourism brochures, social Tourism Offices are important focal points media, promotional videos, and official promotion policies and the preservation of examines the linguistic structure of texts but local culture. This approach is crucial, given also investigates the power relations and the local government's role in providing platforms for introducing Nias culture on a CDA representation (Fairclough, 2. Research Handayani Amelia Additionally. Nias broader scale. Cultural practitioners, arts workshop demonstrates that critical discourse analysis managers, and local tour guides are also key is effective in exploring how Indonesian local subjects of the research, as they are the cultures are represented in English texts, primary actors in the introduction and particularly in the contexts of education and teaching of the tradition to both local tourism promotion. communities and tourists. Lastly, online The combination of these two approaches provides a comprehensive understanding of channels, such as social media, websites, and how Hombo Batu is positioned in the global YouTube videos, serves as the main medium cross-cultural for introducing Hombo Batu to international communication strategies. This approach This study will examine how these helps identify not only the linguistic elements elements interact in effectively promoting the but also the broader cultural and ideological tradition and the role of English in reaching a frameworks that influence the portrayal and global audience (Zalukhu et al. , 2023. Siregar reception of the tradition in international & Syamsuddin, 2. Data Collection Techniques Research Location and Subjects In-depth Interviews This study is focused on several key In-depth interviews are a crucial data aspects related to the preservation and collection technique in this study. This Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 both with local cultural significance and global cultural exchange. Participatory Observation managers, and language experts such as Participatory cultural translators or tour guides. The main collection technique used to gain a deep objective of these interviews is to gain understanding of cultural practices and social detailed insights into the strategies used in interactions in the context of Hombo Batu. the application of the English language for this technique, the researcher does not merely promoting the Hombo Batu tradition. conducting direct interviews, the researcher participates in the events or activities taking can explore the experiences, perspectives. The researcher takes part in or directly observes the Hombo Batu performances and regarding the challenges and successes of the interactions that occur between cultural translating and conveying Nias cultural practitioners and foreign tourists. values into a global language. Through participatory observation, the The importance of in-depth interviews in researcher can more thoroughly document this context is to gather perspectives from individuals directly involved in cultural conducted, including the physical techniques interactions, whether in the preservation of used, the ritual atmosphere, and the cultural traditions or in tourism promotion. This method allows the researcher to understand movement and symbol within the tradition. Additionally, the researcher can capture the organized, and communicated in English to interactions between cultural performers and be accepted and understood by international international visitors, which may involve audiences (Creswell, 2. Additionally, the both verbal and non-verbal communication. interviews provide an overview of the This process offers insight into how local language and cultural adaptation processes culture is translated and understood by that occur in promotional media, such as international audiences. tourism brochures, websites, and other Through Hombo Batu The researcher may also utilize video documentation to record these performances technique, the study aims to capture how and interactions. The use of video serves as a Hombo Batu is framed in a way that resonates supplementary tool that allows for further analysis of communication between cultural Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 official accounts or cultural communities, recording cultural nuances that might be often used to interact with international overlooked in direct observation (Gibson & audiences and promote cultural events, will Brown, 2. This also enables the researcher be studied as well. to examine the dynamics of language usage Through an in-depth analysis of these and cultural symbols within a broader documents, the researcher will gain insights context, offering a richer perspective on how into how English is used to convey local communicated to global audiences. representations correlate with the cultural Documentation Study (Flick. Documentation study is a method used to Rahmawati & Hidayat, 2. This approach collect and analyze existing promotional will help the researcher understand the content to study how the Hombo Batu culture strategies used in globalizing local traditions is represented in mass media and digital while preserving their cultural integrity. Text and Discourse Analysis This opportunity for the researcher to identify Text and discourse analysis is a method how the Hombo Batu tradition is promoted and conveyed to international audiences through various media channels. Several promote Hombo Batu to a global audience. The primary sources will be analyzed in this primary goal of this analysis is to understand documentation study, including tourism how the local cultural values of the Hombo Batu tradition are translated, represented, and authorities, which contain information about interpreted by international audiences. This Hombo Batu, the cultural values embedded in it, as well as practical information for tourists. Additionally. English-language promotional promotional content such as brochures, videos will be a major focus, as these videos videos, and news articles, with a focus on the are used to introduce Hombo Batu to a global linguistic and cultural aspects embedded in audience through narratives or texts that the promotional texts. News English-language discussing the preservation and role of Hombo approach, the researcher can identify the Batu in NiasAo tourism and culture will also be linguistic elements that play a role in Finally, social media posts from conveying cultural values, as well as how Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 these cultural representations are altered or To support the data collection process, the preserved within a global context. This analysis also allows for an examination of An interview guide is used to how language is used to construct a cultural extract information from traditional leaders, image and identity that resonates with cultural practitioners, and local tourism international audiences (Fairclough, 2. This guide is designed to Through analyzing the structure, language ensure that all aspects related to the style, and messages contained in English- promotion of Hombo Batu can be explored in An observation checklist is employed explore how cultural messages can be to record behaviors and interactions that understood and accepted by cross-cultural occur during Hombo Batu performances, audiences without diluting the original meaning embedded in the Hombo Batu tradition (Van Dijk, 2. By focusing on the practitioners and international audiences. discourse surrounding Hombo Batu, this Additionally, a text analysis sheet is used to method provides insights into the process of analyze English-language promotional texts, intercultural communication and how a local such as brochures and promotional videos, to tradition is presented on the global stage identify how local cultural values are translated into English. non-verbal The researcher also uses field notes, audio Research Instruments recorders, and visual documentation to In this study, the primary instrument used deepen the qualitative data. These tools assist is the researcher themselves, who plays the in recording events, conversations, and key roles of data collector, observer, and analyst. moments in cultural interactions, which are This approach aligns with the qualitative then analyzed to understand the dynamics of research paradigm, which emphasizes the cross-cultural communication. With these researcherAos direct involvement in deeply instruments, the researcher aims to obtain understanding the context and phenomenon comprehensive data on the promotion of being studied. As the primary instrument, the Hombo Batu on the international stage. researcher is directly engaged in data Data Analysis Techniques Data analysis in this study is conducted informants and direct observation of the through the three stages of the Miles and cultural phenomena under investigation. Huberman . Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 Data Reduction The researcher will discuss the findings This step involves filtering and selecting with other researchers to avoid bias and relevant data based on the research focus. ensure that the data interpretation is objective helps to streamline the data by removing (Flick, 2. unnecessary or redundant information. These . Data Presentation maintaining the quality and reliability of data Data is organized and presented in forms in qualitative research, ensuring that the such as narratives, tables, or matrices for conclusions drawn are well-supported and further analysis. This facilitates a structured and detailed interpretation of the collected Results and Discussion Introducing . Conclusion Drawing and Verification international stage is a challenge that requires In this stage, findings are drawn from the a careful and strategic approach. One cultural data and triangulation is conducted to ensure treasure that can be promoted is Hombo Batu, data validity by comparing results from a unique tradition from Nias Island involving a stone-jumping game as a symbol of bravery, agility, and physical strength. In order to Data Validity introduce Hombo Batu to the international To maintain data validity in this study, audience, the role of the English language is several techniques are employed: In the context of globalization. Triangulation of Sources and Techniques English has become a lingua franca, serving This involves comparing the results from as a bridge between cultures and a tool to interviews with data from observations and present local wisdom to a global audience. documentation, allowing the researcher to This research aims to explore how English verify the accuracy of information from plays a key role in globalizing Hombo Batu, different perspectives (Creswell, 2. Member Checking opportunities involved. The researcher will confirm the results of Role of English in Promoting Hombo the interviews with the respondents to ensure Batu that the data collected aligns with their The use of English as the main medium for interpretations (Maxwell, 2. promoting Hombo Batu has proven to be an Peer Debriefing: essential tool for connecting local Nias culture with a global audience. English serves not Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 only as a means of communication but also as equivalents in English, making it difficult to a cultural bridge. In the digital age, where fully convey the depth of Hombo BatuAos significance to a global audience. The process international tourism are key factors in of translating cultural practices requires not cultural exchange. English is the dominant only linguistic skills but also a deep language used to introduce and explain the understanding of the local culture. This tradition of Hombo Batu to the world. The underscores the importance of collaboration promotion of this tradition in English ensures that it reaches beyond the local community, translators, and local communities to ensure audiences, including tourists, academics, and mentioned by Zalukhu et al. , the cultural enthusiasts. translation of cultural practices must balance As Hombo Batu becomes more widely the desire for international recognition with known through digital content such as the need to maintain the integrity of the videos, articles, and promotional materials. English becomes a tool to convey the oversimplification could result in a loss of symbolic and cultural meanings embedded in cultural richness, turning a profound local the practice. For instance, when Hombo Batu is ritual into a mere spectacle for tourists. Any Opportunities featured in global tourism advertisements, it Diplomacy is explained in a way that resonates with While Cultural international visitors while retaining its translation and promotion process, there are cultural integrity. also significant opportunities to use Hombo Challenges in Translating Cultural Batu as a form of cultural diplomacy. Values Despite its effectiveness, the translation of Hombo English Batu. Nias Hombo BatuAos cultural values into English strengthen its cultural identity on the global does present certain challenges. One major The international recognition of Hombo challenge is ensuring that the local context Batu as a symbol of bravery and cultural and cultural significance of the tradition are heritage can help raise awareness about Nias preserved in the translation. The unique and IndonesiaAos diverse cultural heritage. spiritual and social meanings behind the Furthermore, as a part of IndonesiaAos broader cultural diplomacy efforts. Hombo Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 Batu can be used to highlight the country's becomes increasingly important. Educating rich traditions and diverse cultures in a way younger generations about the significance of that fosters mutual understanding and Hombo Batu through local programs and respect between Indonesia and other nations. integrating it into educational curricula is The promotion of Hombo Batu is not merely essential for ensuring the sustainability of the about showcasing a physical tradition, but it Through training in English and is also an opportunity to engage in a broader cultural promotion, youth can play a key role dialogue about the values and beliefs that in ensuring that Hombo Batu is understood shape Nias society. and appreciated by international audiences. Role of Digital Media in Promoting As highlighted by Harefa . , empowering Hombo Batu the younger generation to be cultural The role of digital media in promoting ambassadors will not only help preserve the Hombo Batu cannot be overstated. Social tradition but also ensure that Nias culture media platforms like Instagram. Facebook, remains vibrant in the global discourse. and YouTube have provided a space for In conclusion, promoting Hombo Batu Hombo Batu to be introduced to the world. through the use of English offers both Through visually captivating videos and language barriers and cultural translations tradition has reached global audiences far must be carefully navigated, the use of beyond the physical confines of Nias Island. English as a global tool for cultural promotion Additionally, websites and tourism platforms allows Nias to share its heritage with the provide essential information about Hombo This process, however, must be Batu, often with content in English that caters handled strategically, ensuring that the core values of Hombo Batu remain intact while experiencing the tradition. Digital media thus reaching international audiences. Through plays a pivotal role in ensuring that Hombo this approach. Hombo Batu can become a Batu is not only preserved but also thrives in powerful symbol of Nias' cultural diplomacy a globalized world. The Importance English. While understanding of IndonesiaAos rich cultural Youth Involvement Discussion As the global interest in Hombo Batu Based on the results of the research, it can grows, the involvement of Nias' youth in be concluded that English plays a key role in promoting and preserving this tradition Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 globalizing Hombo Batu, but not without Research by Zhang . shows that One of the main challenges social media, when effectively used in identified is how to maintain the authenticity English, can expand the reach of local and integrity of Nias culture in its translation cultures and raise global awareness of the and presentation in English. In some cases, cultural values contained within them. Meanwhile, according to Nguyen . , understanding of cultural meanings can lead to misunderstandings or a reduction of the effective platforms for promoting culture, traditional values of Hombo Batu. To address provided that the information conveyed is this issue, collaboration is required between accessible to international audiences, with cultural experts from Nias, translators, and English as the language of communication. communication professionals to ensure that Paterson and He . also confirm the the message conveyed in English remains faithful to the original values of Nias culture. information into English, especially in the In line with this, research by Brown and tourism sector, to attract the interest of Rogers . reveals that the use of English foreign tourists. in cultural promotion must be done carefully This study indicates that English plays a to avoid influences that could reduce the crucial role in globalizing Hombo Batu, original meaning of a tradition. whether through social media, international In this era of globalization, the use of festivals, or tourism websites. Although there English creates greater opportunities to are challenges in maintaining the integrity of introduce Hombo Batu to a wider audience. Nias culture, the opportunities to promote Furthermore. Hombo Batu internationally are substantial, especially with English serving as a cultural generation of Nias, who are more familiar Therefore, the use of English in promoting Nias culture must be carried out international community. By utilizing social with great care and with consideration of the media and digital platforms, the younger cultural values embedded within it. generation of Nias has the opportunity to Conclusion English actively engage in promoting their culture This study demonstrates that English This has the potential to boost plays a crucial role in globalizing Hombo Batu, local cultural pride and strengthen Nias' a unique cultural tradition from Nias, on the identity in the global context. With Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 advancement of technology and social media. Strengthening Youth Participation English has become an effective tool for The younger generation of Nias, who are introducing Hombo Batu to the world. more fluent in English, can be empowered to Through various digital platforms, such as take a more active role in promoting Hombo Batu on international platforms. This can be international festivals. English is used to explain the cultural values embedded in Hombo Batu, allowing a global audience to understand and appreciate the local wisdom importance of preserving local culture. of Nias. Collaboration with International Media Additionally, the findings show that English Local organizations in Nias could collaborate with between Nias culture and the international international media and cultural influencers community, connecting them in a more to showcase Hombo Batu across global media inclusive communication space. However. This collaboration could expand the the challenge lies in ensuring that the values reach of promotions and create greater and essence of this tradition are maintained in awareness of the local wisdom of Nias. the translation and cultural presentation to Cultural Festival Organizatio international audiences. Errors in translation To enhance the visibility of Hombo Batu, it or a reduction of cultural context can risk is recommended to involve it more frequently diminishing the original meaning of Hombo in international cultural festivals, using Batu. English as the main communication tool. Recommendations These festivals could serve as an effective Improvement in Translation Quality and platform to introduce the traditional values of Cultural Presentation Nias to a global audience and strengthen the To ensure that the cultural values of Nias are preserved, it is recommended that international world. Through these measures, it is hoped that communication professionals collaborate in Hombo Batu and the local wisdom of Nias will presenting information about Hombo Batu in be more widely recognized and appreciated English. With a deeper and more contextual encouraging the preservation of cultural heritage as a national identity. Copyright . Darmawan Harefa. This work is licensed under a Creative Commons Attribution-Share Alike 4. 0 International License. Research on English Language Education Vol. 7 No. 1 Edisi April 2025 P-ISSN : 2715-1638 E-ISSN : 2828-5522 https://doi. org/10. 57094/afore. References