Kontigensi: Jurnal Ilmu Manajemen Vol 13.
No.
June 2025, pp.
ISSN 2088-4877
WELLNESS TOURISM AS A PATHWAY TO SUSTAINABLE TOURISM: OPPORTUNITIES AND
CHALLENGES IN LOMBOK.
WEST NUSA TENGGARA
Yulita Suryantari.
Nihan Anindyaputra Lanisy.
Hubertina Karolina Ngarbingan Universitas Terbuka.
South Tangerang CIty.
Banten.
Indonesia Email : yulitasuryantari@ecampus.
DOI: https://doi.
org/10.
56457/jimk.
Received: March 16, 2025
Accepted: June 05, 2025
Published: June 08, 2025
ABSTRACT
Wellness tourism is one of the increasingly popular forms of tourism that holds significant potential to support sustainable tourism development.
This research was conducted in Lombok.
West Nusa Tenggara, known for its natural beauty, rich culture, and serene, pollution-free atmosphere, which are key factors supporting health and relaxation-based tourism.
The study aims to explore the potential and challenges of developing wellness tourism in Lombok and its contribution to sustainable tourism in the Using a descriptive qualitative method, data was collected through observation, interviews with tourism stakeholders and tourists, as well as field documentation.
The findings indicate that Lombok, particularly the Gili Trawangan and Senggigi areas, has strong appeal as a wellness tourism destination.
However, the development of wellness tourism still faces several challenges, such as a lack of targeted promotion and high domestic transportation costs.
These findings suggest that wellness tourism can be a strategic approach to achieving sustainable tourism, provided there is policy support, adequate infrastructure, and active involvement of local communities.
Keywords : Wellness Tourism.
Lombok.
Sustainable Tourism.
Senggigi.
Gili Trawangan INTRODUCTION tourism market and second in Southeast Asia.
Sustainable tourism has become a key with significant contributions to tourism focus in the development of Indonesia's tourism The government is not only encouraging However, studies on wellness tourism in growth in tourist visits but also emphasizing the Indonesia primarily focus on Bali.
Research by importance of environmental conservation, local Mantra et al.
shows that wellness tourism community empowerment, and long-term in Bali positively contributes to sustainable economic sustainability.
Various policies have tourism practices.
Meanwhile.
DiwyarthiAos .
been launched to support this, ranging from study highlights the high interest of young tourists infrastructure development to strengthening in health- and well-being-oriented activities.
digital promotion and the development of ecoThese findings open opportunities to explore friendly destinations.
other destinations with similar potential that have The COVID-19 pandemic has been a not yet been fully developed.
turning point for global tourism.
The emergence Lombok, as a leading destination in of public awareness about the importance of West Nusa Tenggara, offers stunning natural physical and mental health has shifted tourist landscapes, strong local culture, and a peaceful interest toward fitness- and wellness-based atmosphereAiall elements that strongly support Wellness tourism, as a form of travel the development of wellness tourism.
Areas such aimed at enhancing overall well-being, has as Senggigi and Gili Trawangan have become a growing trend post-pandemic.
The environmental characteristics suitable for healthMinistry of Tourism and Creative Economy has based activities like yoga, meditation, spa even identified this sector as one of the most treatments, and outdoor physical activities.
resilient in facing crises.
Globally, data from the However, to date, the development of wellness Global Wellness Institute .
shows that tourism in Lombok has received little attention.
Indonesia ranks 17th in the global wellness both in practice and in academic studies.
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Kontigensi: Jurnal Ilmu Manajemen Vol 13.
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June 2025, pp.
ISSN 2088-4877
This situation underscores the need for further research to comprehensively understand the potential of wellness tourism in Lombok and identify challenges in its development.
This study focuses on the Senggigi and Gili Trawangan areas, aiming to explore how wellness tourism can contribute to sustainable tourism practices in the region.
The results of this research are expected to enrich tourism literature and serve as a reference for policymakers and industry players in developing the tourism sector strategically and Concept of Wellness Tourism Wellness tourism is a type of tourism aimed at improving the physical, mental, and spiritual well-being of tourists through various health-based activities.
The Global Wellness Institute .
defines it as travel undertaken by individuals to maintain or enhance their overall health and well-being.
These activities include spa treatments, yoga, meditation, healthy diets, exercise, and spiritual practices.
In Indonesia, wellness tourism has gained significant attention post-COVID-19.
The Ministry of Tourism and Creative Economy views this sector as a key opportunity for national tourism recovery, aligning with the growing demand for healthy and sustainable lifestyles (Kemenparekraf, 2.
Dimensions of Wellness Tourism The Global Wellness Institute .
identifies six main dimensions of wellness tourism: physical, emotional, social, mental, environmental, and spiritual.
Each dimension contributes to the holistic experience of tourists in achieving balance.
Smith & Puczky .
also emphasize the importance of combining natural environments, physical activities, and quality services as determinants of a successful wellness destination.
Products and Activities in Wellness Tourism Wellness tourism is not limited to spas or Its products and activities encompass various services, including body treatments and fitness .
assages, saunas, traditional therapie.
, health tourism, and nature- and culture-based Ismayanti et al.
highlight key components of wellness tourism in Indonesia, such as hot springs, healthy cuisine, light exercise, and spiritual programs like yoga and This demonstrates that wellness tourism can also be developed from existing local Wellness Tourism and Sustainable Tourism The concept of wellness tourism is closely related to the principles of sustainable According to Voigt et al.
wellness tourism practices focused on healthy empowerment can contribute to natural conservation and socio-economic well-being.
Additionally, sustainability is reflected in responsible destination management, use of local resources, and the creation of authentic and meaningful tourism experiences (Kelly & Smith.
Previous Studies Several studies have examined wellness tourism practices in Indonesia, particularly in Bali.
Mantra et al.
show that yoga, meditation, and purification rituals add value to sustainable cultural and health tourism.
Diwyarthi .
identifies that millennials have a high preference for tourism experiences that focus on health and self-awareness.
Meanwhile, research on wellness tourism outside Bali is still limited.
Lombok, as a destination with natural, cultural, and serene environments conducive to relaxation, has not been extensively studied Areas like Senggigi and Gili Trawangan exhibit strong characteristics of wellness Therefore, this study aims to fill this gap by further exploring the potential and challenges of developing wellness tourism in Lombok as part of sustainable tourism.
METHODS
This research uses a descriptive qualitative approach with an intrinsic case study strategy to explore the potential and challenges of developing wellness tourism as part of sustainable tourism in Lombok, specifically in Senggigi and Gili Trawangan (Stake, 1995.
Creswell, 2.
Data was collected through non-participant observation, semi-structured interviews, and documentation.
Informants were selected purposively, consisting of seven tourists .
ocal and internationa.
and one general manager of a hotel in Gili Trawangan.
Data was analyzed using the Miles and Huberman model .
through data reduction, data display, and conclusion drawing and The research was conducted in 2024 in Senggigi and Gili Trawangan.
Lombok.
West Nusa Tenggara.
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Kontigensi: Jurnal Ilmu Manajemen Vol 13.
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June 2025, pp.
ISSN 2088-4877
RESULT AND DISCUSSION
Potential of Wellness Tourism in Lombok This research finds that Lombok, particularly Gili Trawangan, has significant potential as a wellness tourism destination in Indonesia.
This potential is supported by natural beauty, a conducive atmosphere, and facilities provided by local tourism industry players.
One of Lombok's main advantages is its stunning natural environment, which strongly supports the wellness tourism concept.
Observations show that hotels in Senggigi and Gili Trawangan offer spa and yoga facilities, with yoga available upon The breathtaking natural views are key elements in creating a relaxing and restorative atmosphere for tourists.
In Gili Trawangan, the unique atmosphere immediately experienced by visitors upon disembarking from the boat significantly reinforces its potential as a wellness destination.
The absence of motor vehicle pollution, the stunning gradient hues of the beaches, and the positive energy felt by tourists leave a strong impression that Gili Trawangan meets the essential criteria for wellness tourism.
One tourist from Yogyakarta remarked, "As soon as I arrived in Gili Trawangan, it felt like stepping into another The fresh air, the absence of motorized vehicles, and the breathtaking scenery create a very positive energyAiperfect for recharging.
An interview with the General Manager of a hotel in Gili Trawangan revealed that the hotel offers various wellness-related activities.
These include spa services, yoga sessions upon guest request, therapeutic massages, healthy meals for breakfast and in-room dining, as well as recreational activities such as snorkeling, diving, and cycling.
"At Hotel X in Gili Trawangan, we are committed to delivering a holistic wellness Beyond spa facilities and nutritious food, we also assist guests in securing convenient transportation to the island," he This aligns with Smith and PuczkyAos .
study, which highlights the importance of providing facilities that promote relaxation, physical activity, and a healthy lifestyle.
Interviews with tourists also reflect a highly positive perception of Lombok as a wellness tourism An international visitor from Australia stated.
AuThis place is magical.
The energy here is unlike anywhere else IAove been.
The combination of natural beauty and peacefulness makes it perfect for wellness activities.
Ay Similarly, a domestic tourist from Jakarta shared.
AuThis place is completely different from anywhere else.
I feel healthier both physically and mentallyAithe atmosphere truly supports that.
Ay The research team also acknowledged that upon arriving in Lombok and Gili Trawangan, the ambiance was undeniably positive and deeply relaxing.
Figure 1.
Tranquil Atmosphere in Gili Trawangan Figure 2.
Scenery in Gili Trawangan (Source: ResearcherAos Documentation, 2.
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The researchers believe that LombokAos potential as a wellness tourism destination can be further optimized through more strategic and focused management, particularly by increasing the availability of dedicated facilities for yoga, meditation, and well-organized retreat programs.
This perspective aligns with the findings of Voigt et al.
, which emphasize that wellness tourism is not solely dependent on natural surroundings, but also on the availability of facilities that enable tourists to fully experience the benefits of such environments.
Accordingly.
Lombok possesses all the essential elements to emerge as a leading global wellness destinationAiprovided that promotion efforts and sustainable management practices are continually enhanced.
The researchers also observed that wellness experiences in Lombok generate profound physical and emotional benefits, which are consistent with the core principles of wellness tourism as outlined by the Global Wellness Institute .
Wellness Tourism Activities in Lombok Observations and interviews reveal that LombokAiparticularly Gili TrawanganAialready offers a range of activities that support wellness These activities emphasize not only relaxation and health but also provide unique experiences that are rarely found in other One of the most popular offerings is spa treatments with direct views of the beach.
These spas do not merely deliver massage and body treatments, but also immerse visitors in a natural setting that greatly enhances relaxation.
Figure 3.
Spa Facility at a Hotel near Senggigi Figure 4.
Spa Facility at a Hotel near Senggigi (Source: ResearcherAos Documentation, 2.
In addition, during field observations affordable but often negotiable in price.
The around Senggigi Beach in Lombok, the research following image documents a local resident team found that many local residents also offer providing massage services on the beach in traditional health massage services along the Senggigi.
Lombok:
These services are not only Kontigensi: Jurnal Ilmiah Manajemen Management Science Doctoral Program.
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Figure 5.
Local Resident Gili Trawangan, which is free from motorized vehicles, offers a distinct experience for visitors.
Fuel-powered transportation is prohibited on the island, resulting in an environment free from air pollution.
Tourists can Figure 6.
No Motorized Vehicles Allowed explore the island by bicycle or cidomo, a traditional horse-drawn carriage.
This natural atmosphere allows visitors to fully enjoy the fresh air and the islandAos pristine surroundings.
Figure 7.
Tourists Cycling Around Gili Trawangan (Source: ResearcherAos Documentation, 2.
Another wellness activity that is highly but also offer significant relaxation benefits.
favored by tourists includes various water sports General Manager of a hotel in Gili Trawangan such as snorkeling, diving, and scuba diving.
AuActivities like snorkeling and diving These activities not only serve as entertainment are very popular here because they help guests Kontigensi: Jurnal Ilmiah Manajemen Management Science Doctoral Program.
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unwind after their busy work routines.
Additionally, they get to experience the stunning beauty of the underwater scenery.
Ay In Gili Trawangan, numerous restaurants offer healthy meals or real food options that support a wellness-oriented lifestyle.
Dishes such as fresh salads, organic fruit juices, and plant-based meals are widely available to cater to the needs of health-conscious travelers.
previous study by Smith and Puczky .
emphasizes the importance of healthy cuisine in creating an authentic wellness experienceAian approach that has been effectively implemented by many restaurants on the island.
Figure 8.
Beachfront Restaurant Ambience in Gili Trawangan.
Lombok (Source: ResearcherAos Documentation, 2.
Another significant potential lies in the development of meditation and yoga activities on the island.
The clean air, stunning natural landscapes, and tranquil atmosphere make Gili Trawangan an ideal setting for such practices.
Many tourists are drawn to the idea of engaging in yoga or meditation in open-air spaces, surrounded by beaches or lush coconut trees.
One visitor from Surabaya interviewed by the researchers shared.
AuI imagine doing yoga here must be wonderful.
With such a natural setting, it definitely enhances the sense of peace and helps calm the mind.
Ay Observations also revealed that the wellness tourism experience in Gili Trawangan is supported by the warm hospitality of local residents and service providers.
This collaboration creates a holistic experience that encompasses physical, mental, and emotional well-being for visitors.
The range of wellness tourism activities available in LombokAi particularly in Gili TrawanganAidemonstrates that the destination possesses all the essential elements to attract tourists seeking health and relaxation experiences.
These findings are in line with Voigt et al.
, who argue that an ideal wellness destination must offer a combination of physical activities, relaxation experiences, and an atmosphere conducive to mental balance.
Nonetheless, more targeted promotion and the development of additional facilities, such as dedicated yoga studios or meditation centers, could further enhance Gili TrawanganAos appeal as a premier wellness tourism destination.
Challenges in Developing Wellness Tourism in Lombok Despite its substantial potential, this study also identifies several challenges that must be addressed to optimize the development of wellness tourism in Lombok.
One of the primary challenges is the relatively high cost of airfare to Lombok, particularly for domestic travelers.
tourist from Jakarta interviewed by the researchers remarked.
AuI actually want to visit Lombok more often, but the airfare is more expensive than flying to Bali.
Ay This issue highlights the need for greater attention to accessibility strategies, such as reevaluating Kontigensi: Jurnal Ilmiah Manajemen Management Science Doctoral Program.
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airfare pricing through collaboration between government policymakers and airline companies.
The researchers believe that addressing this challenge could open up greater opportunities for Lombok to compete as a more affordable and inclusive wellness destination.
In addition, promotion of wellness tourism in Lombok remains limited.
Several tourists interviewed admitted that they only became aware of Lombok's wellness tourism potential through recommendations from friends or family.
A visitor from Yogyakarta expressed.
AuThere should be more promotion about wellness tourism in Lombok.
Many people donAot know that Lombok offers much more than just beaches.
Ay The findings of this study indicate that Lombok has a competitive advantage as a wellness tourism destination, particularly with its natural beauty and an atmosphere that supports health and well-being.
However, challenges such as high airfare and lack of effective promotion still need to be overcome in order for Lombok to compete with other wellness destinations, such as Bali.
A strategic approach that includes intensive promotional efforts, collaboration with airlines for subsidized fares, and the enhancement of wellness facilities and activities could significantly strengthen LombokAos appeal.
With proper tourism management.
Lombok holds great potential to become a leading destination that offers meaningful wellness experiences while supporting local economic and environmental sustainability.
The Contribution of Wellness Tourism to Sustainable Tourism The concept of wellness tourism naturally aligns with the principles of sustainable tourism, as it emphasizes the balance between humans and the environment.
In the context of Lombok, the development of this sector has contributed to environmental conservation, the empowerment of local communities through services such as massage therapy, traditional transportation rentals, and the consumption of local products such as naturally sourced healthy foods.
Moreover, nature-based experiences help extend touristsAo length of stay, enhance the overall quality of their experience, and foster emotional connections between visitors and the destinationAifactors that are key indicators of tourism sustainability (Smith & Puczky, 2.
CONCLUSIONS
This study demonstrates that LombokAi particularly the areas of Senggigi and Gili TrawanganAiholds significant potential for the development of wellness tourism, supported by its natural beauty, serene atmosphere, and tourism facilities that promote relaxation.
Activities such as spa treatments, yoga, traditional massage, water sports, and healthy food consumption are already available and reflect a holistic approach to wellness.
Local communities also play an active role in supporting these activities, both as service providers and cultural practitioners.
However, the development of wellness tourism in Lombok still faces key challenges, such as the high cost of airfare and limited promotional efforts.
These issues require greater attention from stakeholders in order to fully optimize LombokAos potential as a sustainable tourism destination.
Based on the findings of this research, it is suggested that the development of wellness tourism in Lombok should focus on strengthening destination promotion through digital channels and collaborative efforts with tourism industry players and social media influencers.
Additionally, among local government, tourism stakeholders, and airlines are essential to reduce accessibility barriers, particularly with regard to high airfare prices.
Enhancing specialized wellness facilitiesAisuch as dedicated spaces for yoga, meditation, and wellness retreatsAishould also be prioritized to elevate the overall visitor experience.
Equally important is the training of local communities to improve their capacity in delivering health-based tourism services, ensuring their active involvement and direct economic benefit.
Further research using a broader approach and incorporating quantitative data is recommended to assess the long-term impact of wellness tourism development on LombokAos sustainable tourism practices.
This study has several limitations that should be acknowledged.
The research was confined to two locationsAiSenggigi and Gili Kontigensi: Jurnal Ilmiah Manajemen Management Science Doctoral Program.
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TrawanganAiwhich means it does not represent the full scope of LombokAos wellness tourism Moreover, the number of informants was limited to seven tourists and one hotel manager, which constrains the generalizability of the findings.
In addition, the study did not REFERENCES