Nomor 1 Volume 1 Tahun 2020 Indonesian Journal of Community Engagement Volume 1. Nomor 1. Tahun 2020 Open acces: http://ejurnal. id/index. php/pengabdian COACHING WOMEN IN PRODUCTIVE ECONOMIC ACTIVITIES (PEA) IN LAMONGAN REGENCY Yahya. Anton Eko Yulianto Indonesia School of Economics (STIESIA) Surabaya ARTICLE INFO: Abstract Article history: The purpose of coaching women in productive economic activities (PEA) through training in productive economic activities provide bythe Office of WomenAos Empowerment and Child Protection of Lamongan Regency is to boost the economy and welfare of the family. The training in productive economic activities was followed by 45 participants consisting of: . female heads of family. women with Productive Economic Activities. women victims of domestic The training was provided by the methods of lecturing, question and answer, and pastry-making practice. Results of the training include: . the participants showed a willingness to manage productive economic activities at the family and group levels in their respective villages or kelurahan. the participants with a business were enthusiastic enough to have knowledge of and implement marketing strategies appropriate for their business continuity. the participants gained additional skills for making pastries. Received 30 July 2020 Received in revised form 2 August 2020 Accepted 10 Agust 2020 Available online 11 August Keywords: Training in productive economic activities marketing strategies, family income * Corresponding author. E-mail addresses: yahya@stiesia. Introduction The goals of national development are to improve the quality of human resources and realize the welfare of the people. Among the keys to success of development is to increase human resources adjusted to the diverse aspirations and obstacles to the advancement of male and female community groups. The issue of gender is one of the main issues in development, especially human resource Despite the many efforts made by the government to improve the quality of life of women and strengthen institutional capacity for gender mainstreaming, data show that there remain gaps between women and men in terms of access, participation, control, and benefits, as well as mastery of resources in such various fields as education, health, economy, socioculture, and other strategic fields . ttps://w. In order to streamline and optimize efforts to integrate gender mainstreaming in an integrated and coordinated way, the Government issues Presidential Instruction No. 9 of 2000 concerning Gender Mainstreaming in National Development. It states that in order to improve the position, role and quality of women, as well as efforts to realize gender equality and justice in family, community, national and state life, it is necessary to undertake gender mainstreaming strategies in the entire national development process. To follow up on the program to increase the participation and gender equality in development, the Office of WomenAos Empowerment and Child Protection of Lamongan Regency created a womenAos empowerment program to increase the role of women in Efforts to increase income families were under taken by means of Productive Economic Activities (PEA), both those pursued by individual families and in groups such as Productive Economic Activities (PEA) are those economic activities performed by households or economic business groups with the aim of: . increasing family income. creating employment. food security for the community. Productive economic activities (PEA) were realized in the form of community empowerment activity programs by providing assistance to strengthen business capital for productive economic activities, capital assistance, and guidance or training to small business groups in the community. The Productive Economic Activities (PEA) program in Lamongan is also expected to increase the availability of food for households and to create jobs based on local resources. The goal was to boost family economy and welfare in Lamongan. The program was carried out by providing a training in productive economic activities and the pastry-making practice. Nomor 1 Volume 1 Tahun 2020 Methods of implementation Methods this community service activity was intended to provide an understanding of the importance of productive economic activities for women. It was performed by providing training in productive economic activities by using the methods of lecturing and question and . Time and Place of the Activities Table 1: Implementation of the Community Service Activities No. Date and time Activity Location Wednesday,27 March 2019 Coaching of Chandra KiranaHall. Office of WomenAos Empowerment and Child Protection of Lamongan Regency . Participants . Participants of the program were 45 people from Sub-districts of Kedungpring. Lamongan. Deket. Turi. Mantup. Sukodadi. Ngimbang. Kalitengah. Sambeng. Sugio. Maduran. Babat. Brondong. Tikung. Pucuk. Sekaran. Solokuro, and Glagah of Lamongan Regency. The status of the training participants consisted of: . female Heads of Family. women with productive economic activities. women victims of domestic Table 2 : Distribution of Training Participants Sub-Districts Lamongan Deket Turi Mantup Sukodadi Ngimbang Kalitengah Sambeng Sugio Maduran Babat Brondong Tikung Pucuk Total Sekaran Solokuro Glagah Kedungpring Total 45 eople . Methods of Training The coaching of productive economic activities was performed this time by providing a training in productive economic activities and the practice of making bread. As a whole, the subject matters of the training activities included: . briefing by the Head of the Office of WomenAos Empowerment and Child Protection of Lamongan Regency on the importance of performing productiveeconomic activities. training in productive economic activities andmarketing strategies for Small and Medium Enterprises. pastry-making practice. The training methodsincluded lecturing and continued with the question-and-answer session relating to the businesses to be started up or those already running. The pastry-making practicewas carried out immediately after the presentation ofthe subject matters of productive economic activities and marketing strategies. Result and Discussion Overall, the training in productive economic activities ran smoothly. The subject matters were delivered in the form of : . presentation for 150 minutes followed bythe questionand-answer sessions related to productive economic activities. The subject matters on productive economic activities were delivered in three subjects: . the importance of productive economic activities for women. SME development strategies. SME product marketing and . the pastry-making practicedelivered by the Office of WomenAos Empowerment and Child Protection of LamonganRegency. It was followed by the awarding of assistance to the 45 trainingparticipants. The assistance include pastryovens and a variety of pastry molds for Nomor 1 Volume 1 Tahun 2020 Results of the training include: . enthusiastic participants indicated a desire to undertake productive economic activitiesat the family and grouplevelsin their respective villages or kelurahan. the participants were also enthusiastic enough to have knowledge of and implement marketing strategies appropriate for their business continuity. some participants desired facilities to market their products. participants gained pastry-making Conclusion The training in productive economic activities organized by the Office of WomenAos Empowerment and Child Protection of Lamongan Regency adequately provided benefits for the participants, especially those participants desiring to start a business or those already with a The success of their businesses would require: After participating in the training, participants are expected to immediately practicemaking pastry using the facilities/assistance given by the Office of WomenAos Empowerment and Child Protection of Lamongan Regency. Results of the training in productive economic activities should be transferred or delivered to business groups at the levels of village or kelurahan. There is a need for a follow-up to evaluate the results of the training in productive Coaching from relevant agencies is required to provide access to information on how to market the resulting products. References