BULLET : Jurnal Multidisiplin Ilmu Volume 01. No. 05, (Oktober AeNovembe. 2022 ISSN 2829-2049 . edia onlin. Hal 840-843 Role of A. I in Poultry. A short Communication Adil Sana Faculty of Veterinary and Animal Science. MNS University of Agriculture Multan. Pakistan. adilsana080@gmail. Over the past 30 years, the production of chickens has climbed by more than twice, reaching 25. 9 billion birds in 2019 and up to 80% in 2020. With 13. 3 million tonnes produced and 1. 5 million tonnes exportedAior 9% of all exports worldwide Poland ranked among the top exporters globally in 2019. Poland was the top producer of chicken meat in the European Union in 2019. 6 million tonnes of poultry meat were produced in Poland . the upcoming years, it is projected that production of poultry meat, which continues to be the primary category of total meat production . , would rise . As a result, efforts to improve poultry production efficiency while improving the health and wellbeing of the animals are ongoing. We discover that the birds' interest significantly affects the quality of the products in chicken production, which may have an impact on economic efficiency . A bird is said to have a high level of welfare if it behaves naturally, is healthy, and is in a joyful emotional state . One of the biggest issues in today's chicken production that can have a large impact on welfare is behaviour disorders, which can manifest in a range of behaviours, such as increased aggression, lameness, cannibalism, or feather plucking and cause financial losses . , 8, 9, 10, 11, . Modern chicken farms also frequently eliminate staff while maintaining or increasing bird counts to cut costs, which lowers the herd's welfare and prevents it from showing a particular species' behaviour . In order to increase production efficiency and improve animal welfare, it is essential to monitor animal behaviour, feeding procedures, and environmental conditions. Additionally, more efficient management and monitoring practises are being created as public interest in and concern about chicken breeding grows. Precision Livestock Farming (PLF) instruments enable the unattended collecting of broadly understood data on housing conditions and animals in real-time without any direct humananimal contact. This makes it possible to acquire precise information . To regulate animal welfare, health, and performance, an automated management system based on real-time data can be created (Figure . This system will use data from numerous sources that have been gathered by sensors or other equipment . A key element that facilitates the effective use of PLF technologies is their interoperability with commercial poultry farm equipment depending on the data gathered . PLF technologies can help in early detection of animal welfare issues, better and faster management decisions, and long-term financial loss minimization . The different technologies that can be introduced into chicken production systems to better manage the environment, human health, and animal welfare are discussed in this paper. The practical use and potential consequences of such technology on wellness are looked at. SUMMARY OF COMMUNICATION A novel approach to improving animal welfare in the poultry business is focused on the exact control of animals . The health of the birds and the quality of the chicken products are substantially impacted by adequate welfare conditions, and this has an impact on how economically viable poultry production is. Utilizing technology in diverse animal production systems is a development that can help farmers better manage the environment and the health of birds . Additionally, resolutions are being created to enhance control and monitoring in this area of animal agriculture as public concern over chicken breeding and welfare rises. PLF . recision livestock farmin. gathers real-time information on birds using a variety of approaches . PLF can help prevent decreasing animal wellbeing by identifying diseases and stressful situations in the early stages and enabling action to be made quickly enough to minimize the negative repercussions . I Have important role in approximately all fields . This short communication links the possible applications of cutting-edge technology to monitor broilers and laying hens in order to improve precision livestock production and also economic Production . Since Poultry have High impact on economy . so we should move towards Adil Sana | https://journal. id/index. php/bullet | Page 840 BULLET : Jurnal Multidisiplin Ilmu Volume 01. No. 05, (Oktober AeNovembe. ISSN 2829-2049 . edia onlin. Hal 840-843 REFERENCE