International Journal of Informatics Information System and Computer Engineering 4.
49-60 49 | International Journal of Informatics Information System and Computer Engineering 4.
49-60 International Journal of Informatics.
Information System and Computer Engineering A Computational Bibliometric Analysis of Game Advertising using VOSviewer Yogie Rinaldy Ginting Department of Mechanical Engineering.
School of Mechanical and Civil Engineering.
Curtin University.
Australia *Corresponding Email: Y.
Ginting@curtin.
ABSTRACTS
ARTICLE INFO
The purpose of this study is to perform a computational bibliometric analysis of the Term AuGame advertisingAy by combining mapping analysis using VOSviewer Publish or Perish software, and Google Schoolar.
The method used is a bibliometric and descriptive quantitative approach.
The data obtained is a search result based on the keyword "Game Advertising" on Google Scholar.
The search results show 989 articles published from 2017 to 2022 decreasing every year except in 2021.
This can be proven in 2017 with 232 articles, in 2018 it decreased to 210 articles, in 2019 it decreased again to 199 articles.
In 2020 it decreased to 136 articles, except for in 2021 there was a less significant increase to 137 articles, and in 2022 research on Game Advertising decreased dramatically, the number of publications to 40.
The conclusion of this study shows the importance of conducting bibliometric analysis, especially in advertising games field.
This research is expected to be a reference for further research in determining and analyzing the research
INTRODUCTION
A Computational Bibliometric Analysis of Game Advetising Using VOSviewer.
Advetising games are attitudes related to a person's financial problems, where responses to a statement or opinion can DOI: https://doi.
org/10.
34010/injiiscom.
p-ISSN 2810-0670 e-ISSN 2775-5584 Article History:
Submitted/Received 03 Nov 2022
First Revised 20 Feb 2023
Accepted 25 Mar 2023
First Available Online 12 Apr 2023
Publication Date 01 Jun 2023
Aug 2018
__________________
Keywords:
Bibliometrics.
Game advertising.
Data Analysis.
VOSviewer be used as a useful measurement variable to define advetising games as a state of mind, opinions and judgments about The game consists of a set of rules that build competing situations from two to several people or groups by choosing strategies built to maximize Yogie Rinaldy Ginting.
A Computational Bibliometric Analysis of Game AdvertisingA| 50 their own winnings or to minimize your opponent's winnings.
The rules specify the possibility of action for each player, a certain amount of information received by each player as the progress of play, and a certain number of wins or losses in various situations (Von eumann & Morgenstern, 2.
The West Kutai Regency Government aims to enhance the effectiveness and efficiency of public services by implementing E-Government One aspect of EGovernment that must be prioritized is Government to Citizen or Government to Customer (G2C) services, where the government provides public service Online Services reduce administrative, compared to manual services, benefiting Additionally, there are administrative processes and reduce bureaucracy, thereby creating a positive business environment.
However, based observations including discussions with Kesbangpol of West Kutai Regency, it is evident that the implementation of EGovernment is still in the preparation stage and has not yet reached the emerging level or the lowest level of Promotion is anything that is done to help sell a product or service at each point of the sales network, from the presentation materials a salesperson uses when making offers to commercial broadcasts, television, or newspaper advertisements that try to lure customers into getting favorable impressions of what is advertised (Goutama.
AE.
, 2.
DOI: https://doi.
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p-ISSN 2810-0670 e-ISSN 2775-5584 Advertising games .
dv-game.
are video games that include promotional content as a marketing technique, either overtly or implicitly.
The brand is integrated into the story, mission, and other game activities in an adv-game.
These adv-games can be observed in a variety of game components, including characteristics of specific products, advertising banners in a game segment, and other elements (Aulia, et al, 2.
general, advanced games have been around for a long time, yet they continue to evolve and adapt.
Traditional games like monopoly, snakes and ladders, and chess may all be turned into adv-games by adding a hint of brand awareness.
Following technical advancements, advgames have evolved into digital media, and various adv-games applications are now available on smartphone media (Terlutter and Capella, 2.
Advertising games .
dv-game.
can be an opportunity for business people to improve their marketing tools.
determine the great opportunity about through certain video games, research on each video game, including advertising games in improving marketing tools, research using bibliometrics should also be carried out.
This is because bibliometrics can be used to categorize certain topics in bibliographical form as well as to generate representative summaries of selected topics.
VOSviewer is a software tool that facilitates bibliometric analysis.
Offering the capability to generate, visualize, and analyze bibliometric maps.
With VOSviewer bibliometric network data can be evaluated, such as connections between 51 | International Journal of Informatics Information System and Computer Engineering 4.
49-60 relationships among researchers.
Building upon previous research, this study aims to conduct bibliometric analysis on the topic of Game Advertising by utilizing VOSviewer software for mapping analysis.
The quantitative bibliometric analysis and a descriptive approach.
Data is collected from searches and processing using the keyword "Game Advertising" on platforms such as Google Scholar and Publish or Perish (Kania and Sabariah.
METHOD The research methodology employed in descriptive, and quantitative approaches.
Information was gathered from various published journals indexed by Google Scholar.
Additionally, a literature review was conducted on the research topic "Gaming Advertising" using the Publish or Perish software, chosen specifically for identifying bibliometric data (Arwendria, , 2.
Furthermore, data obtained from Publish or Perish was saved in *RIS format and imported into VOSviewer software for analysis.
Publish or Perish 8 and VOSviewer 1.
17 were utilized as the software tools for data collection in this study.
In this research, relevant materials related to game advertising were reviewed and selected.
A total of 989 research articles on Game Advertising published between 2017 and 2022 were These articles were saved in ris format for further analysis.
VOSviewer software was then used to generate visualizations and analyze DOI: https://doi.
org/10.
34010/injiiscom.
p-ISSN 2810-0670 e-ISSN 2775-5584 trends using bibliometric maps.
The article data from the prepared database sources were mapped using three types of visualizations in VOSviewer software:
visualization, and density visualization.
Additionally, terms included in the VOSviewer mapping visualization were filtered to refine the analysis (Kurnia.
RESULTS AND DISCUSSION
Advancements in the Field of Game Advertising Research Research on the development climate in the field of Game advertising.
Illustrating the development of research in the field of Game advertising from 2017 to 2022 in Fig.
Fig.
Level of research development on Game Advertising Figure 1 shows that research on Game advertising decreases every year, starting from 2017 to 2022 except for 2021.
This can be proven in 2017 with 232 articles, in 2018 it decreased to 210 articles, in 2019 it decreased again to 199 articles, in 2020 it decreased to 136 articles, except in 2021 there was a less significant increase to 137 articles, and in 2022 research on Game Advertising decreased dramatically, the number of publications to 40.
After conducting a search using the Publish or Perish software, we identified 989 articles Yogie Rinaldy Ginting.
A Computational Bibliometric Analysis of Game AdvertisingA| 52 that are relevant to the research topic.
From this dataset, we further filtered and selected the 20 articles with the highest number of citations, sourced from 20 distinct journals and books .
ee Table .
Table 1.
Article Data in the Field of Game Advertising Authors Herbert.
, et al.
Title Year Cites Marketing: Grundlagen marktorientierter Unternehmensfyhrung Konzepte Ae Instrumente Ae Praxisbeispiele (Herbert, et al.
Silver.
, et al.
Mastering the game of go without human knowledge (Silver, et al.
Leiss.
, et al.
Social communication in advertising (Leiss, et al, 2.
Silver.
, et al.
A general reinforcement learning algorithm that master's chess, shogi, and go through self-play (Silver, et al.
J Koivisto.
, & J
Hamari.
The rise of motivational information systems: A review of gamification research (J Koivisto & J Hamari, 2.
K Huotari.
, & J
Hamari.
A definition for gamification: anchoring gamification in the service marketing literature (K Huotari & J Hamari, 2.
Evans.
, et al.
Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent (Evans, et al.
Lee.
, et al.
Advertising content and consumer engagement on social media: Evidence from Facebook (Lee, et al, 2.
S Health.
method for social networking interactions using online consumer browsing behavior, buying patterns, advertisements and affiliate advertising, for promotions, online (S Health, 2.
DB Nieborg .
& T Poell.
The platformization of cultural production:
Theorizing the contingent cultural commodities (DB Nieborg .
, &
T Poell, 2.
Wang.
, et al.
Irgan : A minimax game for unifying generative and discriminative information retrieval models (Wang, et al.
Steenkamp.
, et Competitive reactions to advertising and promotion (Steenkamp, et al.
M Meeker.
, &
L Wu.
Internet trends 2018 (M Meeker, & L Wu, 2.
J Roozenbeek .
& S Van der Linden.
Fake news game conferences psychological resistance against online misinformation (J Roozenbeek & S Van der Linden.
S De Freitas.
Are games effective learning tools? A review of educational games (S De Freitas.
DOI: https://doi.
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p-ISSN 2810-0670 e-ISSN 2775-5584 Refs 53 | International Journal of Informatics Information System and Computer Engineering 4.
49-60 Table 1 (Continu.
Article Data in the Field of Game Advertising Authors Title Year Cites Refs S Dahl.
Social media marketing: Theories and applications (S Dahl, 2.
BT Shapiro.
Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of (BT Shapiro.
Wang.
, et al.
Display advertising with real-time bidding (RTB) and behavioral targeting (Wang, et al.
Smith.
, et al.
Food marketing influences children's attitudes, preferences and consumption: A systematic critical (Smith, et al.
In Table 1 there are 19 articles that match the criteria research.
Of the 19 selected articles, showing that highest quote related to game advertising research is 7173, while with the lowest citation is 152.
That in Table 1, it shows that in 2017 and 2022, each has articles with quotes In 2017-2022, the most articles quoted is 7173 articles.
Temporary that, in 2021, a lot of articles quoted are 213 Year with quote the most is in 2018 as many as 7173 articles.
Visualization Game advertising topic area using VOSviewer .
Cluster 3 has 5 items, those 5 items service marketing perspective (See Figure .
The visualization of the game advertising research area was carried out using VOSviewer software, with a minimum requirement of 3 relationships, with 2 terms set by Al Husaeni and Nandiyanto (Utami and Karlina, 2.
As a result, a total of 26 items were obtained and clustered into 4 groups based on the analysis of mapping visualization, according to the study on game advertising climate, namely:
DOI: https://doi.
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p-ISSN 2810-0670 e-ISSN 2775-5584 Cluster 1 has 9 items, those 9 items elements, gamers, gamified systems, communication, motivation, and tourism marketing .
ee figure .
Cluster 2 has 8 items, those 8 items computer game, development, marketing strategy, and target market .
ee Figure .
Cluster 4 has 4 items, those 4 items are analysis, game advertising, research directions .
ee Figure .
Cluster 1 is indicated by color red.
Cluster 2 is shown in color green.
Cluster 3 is shown in blue old, and Cluster 4 is shown in color yellow.
Yogie Rinaldy Ginting.
A Computational Bibliometric Analysis of Game AdvertisingA| 54 Fig.
Cluster 1 Visualization advertising game network Fig.
Cluster 2 Visualization advertising game network DOI: https://doi.
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49-60 Fig.
Cluster 3 Visualization advertising game network Fig.
Cluster 4 Visualization advertising game network Network visualization Game advertising topic area using VOSviewer In VOSviewer software, mapping every term divided Becomes three type, the first is Visualization Network.
Visualization DOI: https://doi.
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p-ISSN 2810-0670 e-ISSN 2775-5584 Network that is connection Among thing on the map.
Existing relationship in network visualization shown in network or the line that goes from one to one other things .
ee Figure .
Yogie Rinaldy Ginting.
A Computational Bibliometric Analysis of Game AdvertisingA| 56 Fig.
Visualization advertising game network Visualization Network "advertising game" gained using the VOSviewer software is displayed in Fig.
Each cluster where in each each each field or investigated issue is represented in Fig.
The game advertising climate alone is included in cluster 4 with a total strength of 40 and an occurrence of 43, as indicated in Figure 6 above.
Advetising game climate connected to cluster 1, among them that is terms game element, marketing communication, and gamer, in k laster 2, among others that is term computer games, and finally in cluster 3 DOI: https://doi.
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p-ISSN 2810-0670 e-ISSN 2775-5584 of them namely with the term gamify.
Overlay visualization of Game VOSviewer B Second Visualization Network, in VOSviewer visualization mapping in overlay shape.
Mapping in shape Overlay visualization focuses on novelty something term in Novelty term or Thing in research related to the climate of advertising games shown in Figure 7.
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49-60 Fig.
Overlay game advertising visualization In the depiction Thing or term type Overlay visualization, can see how much Visualization Overlay, different colors showing extension term in something period certain.
In research this, we use year 2017 to year 2022.
More colors dark approach purple meaning that in something study about one Thing or term done more close to 2017.
Meanwhile, the color is more light approach yellow is existing term in study latest.
Density visualization of Game Third that is the last mapping depiction in the VOSviewer software is Density DOI: https://doi.
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p-ISSN 2810-0670 e-ISSN 2775-5584 Visualization.
Visualization of Density on Financial Attitude is shown in Fig.
The mapping type used in this study involves the use of colors to indicate the popularity of a term.
If the color of a term is lighter, it signifies that research on that term is becoming more popular.
Conversely, if the color is darker or faded, it indicates that research on that term is decreasing in frequency.
In Figure 8, it can be observed that there are some terms depicted in yellow color with relatively larger diameters.
These terms called emission, game advertising, analysis, application, and engagement.
Yogie Rinaldy Ginting.
A Computational Bibliometric Analysis of Game AdvertisingA| 58 Fig.
Visualization Density advertising game network Visualization density about climate advertising game research is in the picture above, which means that on the map density showing results analysis use all article regarding game advertising in In the visualization in Figure 8 shows pattern colored yellow where is getting yellow color, more keyword thick and getting the diameter of the circle, which means that they appear more dominant and if color on map fade or blend with the background behind colored green, shows that keyword the appear more rarely CONCLUSION Study this aims to examine, analyze DOI: https://doi.
org/10.
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p-ISSN 2810-0670 e-ISSN 2775-5584 The "game advertising " is used to obtain data, which is based on a topic area that contains keywords, abstracts, and titles.
After processing and filtering the data, obtained 989 relevant articles.
Device soft VOSviewer is used to generate mapping Mapping data poured to in visualization grid, overlay, and density.
Based on results in mapping and analysis use VOSviewer, obtained that study regarding financial management with the term game advertising in 2017-2022 decreased from every year to year.
research this, using method bibliometrics to identify theme main in every field studies before, because important to assess novelty in future research.
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REFERENCES