https://dinastipub.
org/DIJEFA Vol.
No.
4, 2025
DOI: https://doi.
org/10.
38035/dijefa.
https://creativecommons.
org/licenses/by/4.
The Influence of Innovation.
Digital Literacy, and Entrepreneurial Literacy on Business Sustainability (Study on Food MSMEs in Sukabumi Cit.
Siti Nuraeni1*.
Deni Muhammad Danial2.
Tetty Sufianty Zafar3 Program Studi Administrasi Bisnis.
Universitas Muhammadiyah Sukabumi.
Jawa Barat.
Indonesia, sitinuraeni28@ummi.
Program Studi Administrasi Bisnis Universitas Muhammadiyah Sukabumi.
Jawa Barat.
Indonesia, rdmdanial043@ummi.
Program Studi Administrasi Bisnis Universitas Muhammadiyah Sukabumi.
Jawa Barat.
Indonesia, tetty@ummi.
Corresponding Author: sitinuraeni28@ummi.
Abstract: This study aims to analyze the influence of innovation, digital literacy, and entrepreneurial literacy on business sustainability in the food MSME sector in Sukabumi City.
Business sustainability is an important issue in facing market dynamics and competitive challenges, especially for small and medium business actors.
The method used in this study is a quantitative method, which produces findings through statistical and measurement The approach applied is descriptive and associative, with a survey research type.
The sample of this study consisted of 100 food MSME actors in Sukabumi City who were selected using probability sampling techniques, namely simple random sampling.
Data were collected through questionnaires and the data analysis techniques used in this study were classical assumption tests, multiple correlation coefficients, determination coefficients, multiple linear regressions, and simultaneous (F tes.
and partial (T tes.
hypothesis tests.
The results of the study indicate that innovation, digital literacy, and entrepreneurial literacy have a positive and significant effect on business sustainability, this can be seen from the calculated t value> t table, where the innovation variable has a calculated t value of 2.
908> t table 1.
and a significance value of 0.
005 <0.
Digital literacy has a calculated t value of 3.
146> t 661 and a significance value of 0.
002 <0.
And entrepreneurial literacy has a calculated t value of 5.
255> t table 1.
661 and a significance value of 0.
000 <0.
Keywords: Innovation.
Digital Literacy.
Entrepreneurial Literacy.
Business Sustainability.
INTRODUCTION
MSMEs are one of the economic sectors that play an important role as a driver of the Indonesian economy.
Data from the Ministry of Cooperatives and SMEs shows that this sector contributes more than 60% to the national Gross Domestic Product (GDP) and absorbs around 2892 | P a g e https://dinastipub.
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97% of the workforce.
MSMEs play an important role in improving people's welfare by creating jobs and strengthening the local economy.
West Java, which is known as one of the provinces with the largest number of MSMEs, based on data from opendatajabar.
id in West Java there are 6,257,390 MSMEs with various categories (Mulyono, 2.
MSMEs have a major contribution to the regional economy, one of which is growing rapidly in the food sector.
This condition reflects the high interest of the community in running a business, especially in the food sector which is one of the leading sectors in the city (Aktaviana et al.
, 2.
Business sustainability itself is a major challenge for MSMEs, especially in the face of market uncertainty and increasingly fierce competition, many business actors face challenges in maintaining their business in the long term due to limited innovation, low utilization of digital technology, and lack of understanding of entrepreneurship (Anwar, et al.
, 2.
Innovation is the process of creating something new or developing something that already exists to create added value for the company and its customers (Marshanda, 2.
Innovation is an important factor in supporting business sustainability, where MSMEs that continue to experience development are marked by the increasing number of MSMEs that have emerged by offering innovative products (Sukriani, 2.
In addition to innovation, digital literacy is also a major challenge for MSMEs, digital literacy is an important skill for MSMEs to face modern competition (Saragih, et al.
, 2.
Sukabumi City is a city of services and trade, so many people use this opportunity to become entrepreneurs, having great potential in the MSME sector.
According to the Sukabumi City Cooperatives.
MSMEs.
Industry, and Trade Service (Diskuminda.
, the food sector is one of the focuses in economic development.
Sukabumi City encourages initiatives such as culinary nights and MSME development programs to increase competitiveness.
Based on data from the Sukabumi City Cooperatives.
MSMEs.
Industry, and Trade Service (Diskuminda.
in 2023, there were 35,240 MSMEs from various sectors.
Based on the results of the pre-survey, it was found that business sustainability is still a challenge.
Only 47% of MSMEs experienced revenue growth in the past year, and 53% did not have a strategy to face business competition.
Lack of innovation is one of the causes, where 66% of MSMEs do not routinely develop new products, and 60% still use less innovative marketing strategies.
In addition, digital literacy is still low, although 67% of MSMEs have optimized social media and around 80% rarely update digital content, which affects business competitiveness.
In terms of entrepreneurial literacy, 54% of MSMEs have never participated in business or entrepreneurship training and 53% of MSMEs do not understand financial reports, which can complicate business management.
Based on the explanation and description, the author is interested in conducting research entitled "The Effect of Innovation.
Digital Literacy, and Entrepreneurial Literacy on Business Sustainability (Study on Food MSMEs in Sukabumi Cit.
METHOD
The method used in this study is a quantitative method, which produces findings through statistical procedures and measurements.
The approach applied is descriptive and associative, with a survey research type.
The sample in this study amounted to 100 food MSME actors who are actively operating in Sukabumi City who were used as respondents, who were selected using a probability sampling technique, namely simple random sampling, which was taken randomly without considering the population strata (Sujarweni, 2022: .
The data collection instrument was carried out through a questionnaire containing statement items with assessment scores using a Likert scale.
Before the analysis, the instrument was tested for validity and The data analysis technique used was multiple linear regression, with the help of SPSS software version 25.
In addition, a classical assumption test was also carried out which included normality, multicollinearity, and heteroscedasticity tests to ensure the feasibility of the regression model.
Furthermore, hypothesis testing was carried out through the f test to see 2893 | P a g e https://dinastipub.
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the effect of independent variables simultaneously, and the t test to see the effect of each variable partially.
In addition, a multiple correlation coefficient test was also conducted to determine the strength of the relationship between variables, as well as a determination coefficient test (RA) to determine the magnitude of the contribution of the independent variable to the dependent variable.
RESULTS AND DISCUSSION
Validity Test R Hitung Item Information Total Correlation X1.
X1.
X1.
X1.
X1.
X1.
X2.
X2.
X2.
X2.
X2.
X2.
X2.
X2.
X2.
X2.
X2.
X3.
X3.
X3.
X3.
X3.
X3.
X3.
X3.
X3.
X3.
Y10
Y11
INOVASI (X.
0,795
0,671
0,731
0,759
0,698
0,730
LITERASI DIGITAL (X.
0,642
0,718
0,713
0,605
0,775
0,715
0,746
0,747
0,711
0,683
0,712
LITERASI KEWIRAUSAHAAN (X.
0,735
0,757
0,744
0,785
0,765
0,746
0,759
0,736
0,759
0,791
KEBERLANJUTAN USAHA (Y)
0,740
0,744
0,704
0,773
0,797
0,762
0,673
0,841
0,764
0,712
0,717
Source: SPSS Data Processing Results Version 25, 2025 Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid 2894 | P a g e https://dinastipub.
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The results of the validity test in the table above show the indicators of the questionnaire statements for each variable, namely the variables of innovation, digital literacy, entrepreneurial literacy and business sustainability in food MSMEs in Sukabumi City which were given to respondents have valid results because r count Ou r table.
With r table 0.
Reliability Test CronbachAos N Of Alpha Item Inovasi (X.
0,824 Literasi Digital (X.
0,899 Literasi Kewirausahaan (X.
0,917 Keberlanjutan Usaha (Y) 0,921 Source: SPSS Data Processing Results Version 25, 2025 Variabel Keterangan Reliabel Reliabel Reliabel Reliabel Based on the results of the reliability test in this study, the research instrument is said to be reliable if the Cronbach's Alpha value is more than 0.
Thus, the Cronbach's Alpha value for each variable, namely innovation with a value of 0.
824, digital literacy with a value of 899, entrepreneurial literacy with a value of 0.
917 and business sustainability with a value of Normality Test One-Sample Kolmogorov-Smirnov Test Unstandardized Residual Normal Parametersa,b Most Extreme Differences Mean Std.
Deviation Absolute Positive Negative Test Statistic Asymp.
Sig.
-taile.
Test distribution is Normal.
Calculated from data.
Lilliefors Significance Correction.
Source: SPSS Data Processing Results Version 25, 2025 Based on the results of the normality test, the Asymp.
Sig value is 0.
123, where the sig value is greater than 0.
05, it can be concluded that the residual data of the study is normally Multicollinearity Test Model 1 (Constan.
Inovasi Literasi Digital Literasi Kewirausahaan Coefficientsa Unstandardized Standardized Coefficients Coefficients Std.
Error Beta Collinearity Statistics Sig.
Tolerance VIF 2895 | P a g e https://dinastipub.
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Dependent Variable: Keberlanjutan Usaha Source: SPSS Data Processing Results Version 25, 2025 Based on the results of the multicollinearity test above, it is known that all tolerance values obtained are more than 0.
1 and the VIF value is less than 10, so it is concluded that there is no multicollinearity interference.
Heteroscedasticity Test Coefficientsa Unstandardized Coefficients Model Std.
Error (Constan.
Inovasi Literasi Digital Literasi Kewirausahaan Dependent Variable: ABS_RESIDUAL Standardized Coefficients Beta Sig.
Source: SPSS Data Processing Results Version 25, 2025 Based on the results of the heteroscedasticity test, the sig value for the innovation variable 294, while the sig value for the digital literacy variable is 0.
937 and the sig value for the entrepreneurial literacy variable is 0.
873, where all sig values are greater than 0.
ig> 0.
it can be concluded that in this study there were no symptoms of heteroscedasticity.
Multiple Correlation Test Model Summary Model Adjusted R Std.
Error of the Square Estimate Predictors: (Constan.
Literasi Kewirausahaan.
Literasi Digital.
Inovasi R Square Source: SPSS Data Processing Results Version 25, 2025 The results of the analysis above obtained the multiple correlation coefficient value on the variables of innovation, digital literacy and entrepreneurial literacy with business sustainability of 0.
777 and the results of the correlation calculation of 0.
777 with an error rate of 5% or = 0.
05 indicate that the value is in the strong category.
Coefficient of Determination Test Model Summary Model Adjusted R Std.
Error of the Square Estimate Predictors: (Constan.
Literasi Kewirausahaan.
Literasi Digital.
Inovasi R Square Source: SPSS Data Processing Results Version 25, 2025 Based on the determination coefficient value or R-Square of 0.
604, which means that the contribution of the variables of innovation, digital literacy and entrepreneurial literacy to 2896 | P a g e https://dinastipub.
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business sustainability is 60.
While the remaining 39.
6% is influenced by other variables not examined in this study.
Multiple Linear Regression Test Coefficientsa Unstandardized Coefficients Model Std.
Error 1 (Constan.
Inovasi Literasi Digital Literasi Kewirausahaan Dependent Variable: Keberlanjutan Usaha Standardized Coefficients Beta Sig.
Source: SPSS Data Processing Results Version 25, 2025 Based on the results of the regression analysis, a constant value of 0.
367 was obtained, which is a condition when the business sustainability variable has not been influenced by the innovation, digital literacy and entrepreneurial literacy variables.
While the regression coefficient value for the innovation variable is 0.
500, which means that every increase in one unit of innovation will increase business sustainability by 0.
500, assuming other variables remain constant.
Digital literacy has a coefficient of 0.
282, which also shows a positive influence on business sustainability.
Meanwhile, entrepreneurial literacy has a positive influence of 0.
482 on business sustainability.
Simultaneous Significance Test (F Tes.
ANOVAa Model Sum of Squares Mean Square Regression Residual Total Dependent Variable: Keberlanjutan Usaha Predictors: (Constan.
Literasi Kewirausahaan.
Literasi Digital.
Inovasi Sig.
Source: SPSS Data Processing Results Version 25, 2025 The results of the F test show a significance value of 0.
000 which is smaller than = 05, and the calculated F value is 48.
This shows that simultaneously the variables Innovation.
Digital Literacy, and Entrepreneurial Literacy have a significant effect on Business Sustainability.
Coefficientsa Unstandardized Coefficients Model Std.
Error 1 (Constan.
Inovasi Literasi Digital Literasi Kewirausahaan Dependent Variable: Keberlanjutan Usaha Standardized Coefficients Beta Sig.
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The t-test results show that all independent variables have a t-count greater than the ttable .
and a significance value below 0.
The Innovation variables .
-count = 2.
sig = 0.
Digital Literacy .
-count = 3.
sig = 0.
, and Entrepreneurial Literacy .
count = 5.
sig = 0.
have a positive and significant effect on Business Sustainability.
Thus, the three variables are partially proven to influence the sustainability of food MSMEs in Sukabumi City Partial Significance Test (T-Tes.
The Influence of Innovation on Business Sustainability Based on the results of calculations using SPSS Version 25, it is known that the innovation variable has an effect on the business sustainability variable in Food MSMEs in Sukabumi City.
This can be seen from the regression coefficient value of 0.
500 with a significance value of 0.
005 <0.
This shows that the higher the level of innovation carried out, the higher the business opportunities to survive and grow.
Innovation helps MSMEs to meet the changing needs of consumers, increase competitiveness and create added value to the products offered.
The Influence of Digital Literacy on Business Sustainability Based on the results of calculations using SPSS Version 25, it is known that the digital literacy variable has a positive effect on the business sustainability variable in Food MSMEs in Sukabumi City.
This can be seen from the regression coefficient value of 0.
282 with a significance value of 0.
002 <0.
This shows that the higher the level of digital literacy of MSME actors, the greater the opportunity for their business to survive and grow.
Digital literacy makes it easier for MSMEs to expand their markets through social media, simplify payment transactions, increase promotional effectiveness, and speed up communication with The Influence of Entrepreneurial Literacy on Business Sustainability Based on the calculation results using SPSS Version 25, it is known that the entrepreneurial literacy variable has an effect on the business sustainability variable in Food MSMEs in Sukabumi City.
This can be seen from the regression coefficient value of 0.
482 with a significance value of 0.
000 <0.
That MSME actors who understand the principles of entrepreneurship, such as financial management, risk management, and business strategy development, are able to manage their businesses better.
MSME actors are better prepared to face market challenges and make decisions that support sustainable business growth.
CONCLUSION
Based on the results of the study entitled "The Influence of Innovation.
Digital Literacy, and Entrepreneurial Literacy on Business Sustainability (Study on Food MSMEs in Sukabumi Cit.
", the following conclusions were obtained:
The level of innovation, digital literacy, and entrepreneurial literacy of food MSMEs in Sukabumi City is in the high category.
This is indicated by the ability of business actors to develop products, utilize digital technology, and prepare business plans and strategies that support business sustainability.
Innovation has a positive and significant effect on business sustainability.
The higher the level of innovation implemented by MSME actors, the greater the ability of the business to survive and grow.
Digital literacy has a positive and significant effect on business sustainability.
The use of technology such as social media, e-commerce, and digital payment systems increases efficiency and expands the reach of the MSME market.
Entrepreneurial literacy also has a positive and significant effect on business sustainability.
The ability of business actors to plan, manage risks, and make strategic decisions strengthens business resilience and growth in a sustainable manner.
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REFERENCES