Journal of Management https://myjournal.
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Analysis of Online Coaching Needs in Entrepreneurship Development and Start-up Business Management Sony Rustiadi1 School Business of Management Institut Technology Bandung Zartika Zahra Nurul Fiqri2 School Business of Management Institut Technology Bandung Correspondence : Sony Tustiadi .
rustiadi@itb.
Submited : 30-09-2023.
Accepted : 30-10-2023.
Published : 30-11-2023 Abstract This study aims to analyze the influence of Entrepreneurial Motivation.
Coaching Accessibility.
Technology Use.
Material Quality, and Learning Methods on Business Sustainability.
The method used in this study is multiple linear regression with a sample of 100 respondents consisting of business actors in various sectors.
The results of the study indicate that Entrepreneurial Motivation has the strongest and most significant influence on business sustainability (B = 0.
p = 0.
In addition.
Material Quality also has a significant effect on business sustainability (B = 0.
p = 0.
However, the variables Coaching Accessibility.
Learning Methods, and Technology Use do not show a significant effect in this model .
> 0.
Simultaneous tests show that the overall regression model is significant (F = 22.
Sig.
= 0.
, with an R Square value of 0.
547, which means that 7% of the variation in business sustainability can be explained by the independent variables in this study.
In addition, this study recommends further study of other factors that can influence business sustainability, such as access to capital and business network support.
Keyword : Entrepreneurial Motivation.
Coaching Accessibility.
Business Sustainability.
Introduction In todayAos digital age, effective entrepreneurship is critical to economic growth, yet many entrepreneurs struggle with essential managerial skills.
A well-defined business strategy is essential to guide decision-making and adapt to market changes, as it helps entrepreneurs maintain focus and sustainability (Adgyzel, 2.
Additionally, strong financial management skills are needed for budgeting, forecasting, and ensuring cash flow, which are critical to the financial health of a business (Irianto et al.
, 2.
Furthermore, leadership development is essential to inspire teams and drive growth.
entrepreneurs must develop these skills to navigate challenges effectively (Anjelina & Azzahra, 2.
Finally, entrepreneurship education and training play a critical role in equipping entrepreneurs with the knowledge and attitudes necessary to succeed, strengthening their ability to respond creatively to a variety of situations (Vares et al.
Addressing these areas can significantly enhance entrepreneursAo capacity to manage their businesses effectively and sustainably in a competitive landscape.
Online coaching has emerged as an important solution for entrepreneurs who face challenges in acquiring the necessary skills and knowledge.
This approach offers personalized guidance that transcends geographical limitations, allowing entrepreneurs to learn Journal of Management https://myjournal.
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flexibly and at their own pace (Ahmad-Don et al.
, 2.
The integration of digital learning models, such as online coaching, leverages advances in communication technology, facilitating seamless interactions between coaches and entrepreneurs (Anjelina & Azzahra, 2.
This dynamic environment not only enhances the learning experience but also supports entrepreneurial development by equipping individuals with the essential tools to effectively navigate business challenges (Lysyi et al.
, 2.
addition, information technology plays a critical role in this transformation, providing access to a wealth of resources, including online courses and expert advice, which are critical to entrepreneurial success (Goyal, 2.
As these digital-based learning models continue to evolve, they become increasingly relevant in driving business growth and innovation in todayAos fast-paced digital landscape (Buschor et al.
, 2.
To effectively harness the potential of online coaching in entrepreneurial development, a thorough analysis of entrepreneursAo real needs is essential.
This includes identifying specific training requirements and the most effective learning methods tailored to their unique For example, entrepreneurship skills training is essential to address the skills gap faced by entrepreneurs, which can significantly improve the success and sustainability of their businesses (Lysyi et al.
, 2.
Furthermore, coaching for startup founders should be personalized to provide the necessary support and guidance, thereby reducing startup failure rates (Marras et al.
, 2.
Furthermore, the implementation of online coaching relies heavily on a robust online coaching platform and learning management system (LMS), which facilitates access to training and resources (Somiy et , 2.
However, barriers such as technological barriers and varying levels of digital literacy among entrepreneurs should also be considered to ensure the effectiveness of these initiatives (Lysyi et al.
, 2.
Addressing these factors will be critical to maximizing the impact of online coaching in entrepreneurship.
Literature Review Entrepreneurship and Startup Management Entrepreneurship, as defined by Schumpeter, is essentially about innovation, which involves the creation of new products or services to meet market demand (LaAobiAo & Sababalat, 2.
Effective management is critical in this process, especially in the early stages of a startup, where the ability to adapt and strategize can determine the survival of Journal of Management https://myjournal.
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the business (Manilang et al.
, 2.
Entrepreneurs must cultivate an entrepreneurial mindset, characterized by creativity and risk-taking, to navigate the uncertainties of starting a business (Vaishnavi et al.
, 2.
In addition, strong risk management practices are essential to identify and mitigate potential threats that could hinder growth (SHASHILA & CHITRA, 2.
By integrating these elements of innovation, effective management, entrepreneurial mindset, and risk management, entrepreneurs can increase their chances of success and ensure the survival of their businesses in a competitive landscape (LaAobiAo & Sababalat, 2.
Coaching in Business Development Coaching is a powerful approach that facilitates the development of individuals and groups in achieving specific goals, especially in a business context.
According to the Whitmore coaching model, this method enhances an individualAos skills, motivation, and self-confidence, which are critical for optimal performance (Nykonenko & iN.
In the field of entrepreneurship, coaching plays a vital role in driving productivity and innovation by equipping entrepreneurs with the skills and mindset necessary to effectively navigate challenges (Fedosieieva, 2.
Goal-oriented coaching, which emphasizes setting measurable and achievable goals, further supports this process by increasing motivation and self-confidence among individuals (Minani et al.
, 2.
Additionally, performance coaching focuses on specific areas such as leadership and communication, helping individuals improve their ability to achieve desired outcomes (Fedosieieva, 2.
Ultimately, the integration of these coaching approaches can significantly enhance the success of entrepreneurs in their ventures.
Online Coaching as a Modern Solution Online coaching is a significant digital adaptation of traditional coaching methods, effectively addressing the needs of modern business operators.
Research by Grant .
shows that digital-based coaching increases training efficiency, allowing users to achieve learning goals with minimal resource expenditure (Hasenbein, 2.
Furthermore, this approach facilitates a personalized learning experience, tailoring content to individual needs and preferences, leading to increased engagement and outcomes (Bi et al.
, 2.
The flexibility of online coaching is another important advantage, as it allows users to access the service at their convenience, accommodating their busy schedules (AuLAZIER:
A Virtual Fitness Coach Based on AI Technology,Ay 2.
Furthermore, the accessibility of online coaching breaks down geographical barriers, allowing individuals to benefit Journal of Management E-ISSN: 3026-3239 Vol.
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https://myjournal.
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php/JOM from coaching services that may have previously been out of reach (AuAdaptation of Technology Driven Methods of Teaching-Learning Practices under the Purview of Pandemic and Assessing Its Implications on the Education System as a Whole,Ay 2.
Collectively, these features make online training an invaluable resource for business operators with limited time and resources, promoting effective learning and development in a digital landscape.
Methods This study uses a qualitative descriptive approach with survey methods and in-depth interviews to analyze the need for online coaching in developing entrepreneurship and start-up business management.
The population and sample in this study are start-up entrepreneurs who are developing their businesses.
The purposive sampling technique is used to select respondents who meet certain criteria, such as entrepreneurs who have been running a business for at least one year and are interested in online coaching.
The number of respondents in this study was 100 respondents.
The variables in this study are Independent Variables (IV): Accessibility of Online Coaching (X.
Quality of Coaching Materials (X.
Learning Methods (X.
Use of Technology (X.
Dependent Variables (DV): Business Sustainability (Z).
Mediating Variables (Mediator.
Entrepreneurial Motivation (Z).
Results And Discussion Validity & Reliability Test Validity Test Table Correlations Sig.
-taile.
Coaching Accessibility 0,000 Material Quality 0,000 Learning methods 0,000 Use of Technology 0,000 Entrepreneurial Motivation 0,000 Business Sustainability 0,000 **.
Correlation is significant at the 0.
01 level .
-taile.
Information Valid Valid Valid Valid Valid Valid Interpretation All items in this study have a significance value of 0.
000 (<0.
, thus the items in this study are declared Valid.
Reliability Test Table Journal of Management E-ISSN: 3026-3239 Vol.
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887 (> 0.
, thus it can be stated that the items in this study are reliable and can be continued in further research.
Multiple Linear Regression Analysis Model Model 1 T-Test Table Coefficientsa Unstandardized Standardized Coefficients Coefficients Std.
Error
Beta
3,893
0,844
0,072
0,096
0,085
(Constan.
Coaching Accessibility Material 0,205 0,085 0,289 Quality Learning 0,129 0,118 0,147 Use of 0,194 0,089 0,226 Technology Dependent Variable : Entrepreneurial Motivation 4,614 0,745 Sig.
0,000
0,458
2,410
0,018
1,095
0,276
2,189
0,031
Interpretation The t-test is used to test the significance of the influence of each independent variable on the dependent variable in the regression model.
The following is the interpretation of the t-test results based on the table provided:
Coaching Accessibility Value t = 0.
Sig.
Value = 0.
458 (> 0.
Coaching accessibility does not have a significant effect on entrepreneurial motivation.
This is indicated by a significance value greater than 0.
Material Quality Value t = 2.
Sig.
Value = 0.
018 (< 0.
Material quality has a positive and significant effect on entrepreneurial motivation.
This means that the better the quality of the coaching material, the higher the motivation of the entrepreneur.
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Learning Method Value t = 1.
Sig.
Value = 0.
276 (> 0.
Learning methods do not have a significant effect on entrepreneurial motivation, because the significance value is greater Use of Technology Value t = 2.
Value Sig.
= 0.
031 (< 0.
The use of technology in coaching has a positive and significant effect on entrepreneur motivation.
This shows that the more effective the technology used in coaching, the higher the entrepreneur's motivation.
Table F Test
ANOVA*
Model Sum of Mean Sig.
Squares Square Regression 106,289 26,572 16,212 ,000b Residual 155,711 1,639 Total
262,000
Dependent Variable : Entrepreneurial Motivation Predictors : (Constan.
Use of Technology.
Coaching Accessibility .
Material Quality Interpretation F Test Hypothesis HCA (Null Hypothesi.
: There is no significant simultaneous influence between the independent variables (Use of Technology.
Coaching Accessibility.
Material Quality, and Learning Method.
on the dependent variable (Entrepreneurial Motivatio.
HCA (Alternative Hypothesi.
: There is a significant simultaneous influence between the independent variables on the dependent variable.
Fcount Value and Significance Fcount = 16.
Sig.
= 0.
Sig.
Value = 0.
000 < = 0.
05, so HCA is rejected and HCA is accepted.
This shows that simultaneously, the variables of Use of Technology.
Coaching Accessibility.
Material Quality, and Learning Methods have a significant effect on Entrepreneurial Motivation.
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https://myjournal.
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212 which is quite large indicates that the regression model used has good quality in explaining the dependent variable.
R Square Test Model Model Summary R Square Adjusted R Std.
Error of Square the Estimate ,637 0,406 0,381 1,280 Predictors : (Constan.
Use of Technology.
Coaching Accessibility Interpretation The R square value in this study is 0.
406, thus all independent variables contribute to the influence of the technology usage variable by 40.
6%, thus the remaining 59.
4% is contributed by other variables outside this study Model 2 Table T-test Model Coefficientsa Unstandardized Coefficients Std.
Error
1,028
0,909
0,071
0,094
Standardized Coefficients Beta (Constan.
Coaching 0,075 Accessibility Material 0,181 0,085 0,230 Quality Learning -0,110 0,116 -0,113 Use of 0,115 0,089 0,121 Technology Entrepreneurial 0,593 0,100 0,534 Motivation Dependent Variable : Business Continuity 1,131 0,750 Sig.
0,261
0,455
2,120
0,037
-0,954
0,343
1,301
0,196
5,932
0,000
Interpretation Coaching Accessibility The t value = 0.
750, indicates that the effect on the dependent variable is relatively Sig.
= 0.
455 (> 0.
, indicating that this variable is not significant, so that Journal of Management E-ISSN: 3026-3239 Vol.
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Material Quality The t value = 2.
120, indicates a fairly large effect compared to other variables.
Sig.
= 0.
037 (< 0.
, meaning significant, so that Material Quality has a significant effect on Business Sustainability.
Learning Method The t value = -0.
954, indicates that the effect is small and negative.
Sig.
= 0.
343 (>
, indicating that this variable is not significant, so that the Learning Method does not have a significant effect on Business Sustainability.
Use of Technology The t value = 1.
301, indicates that the effect is not too large.
Sig.
= 0.
196 (> 0.
meaning it is not significant, so that the Use of Technology does not have a significant effect on Business Sustainability.
Entrepreneurial Motivation The t value = 5.
932, shows a very large influence compared to other variables.
Sig.
= 0.
000 (< 0.
, meaning it is very significant, so that Entrepreneurial Motivation has a significant effect on Business Sustainability.
Table F Test
Model
ANOVA*
Sum of df Mean Sig.
Squares Square Regression 176,662 35,332 22,721 ,000b Residual 146,178 1,555 Total
322,840
Dependent Variable : Business Continuity Predictors : (Constan.
Use of Technology.
Coaching Accessibility .
Entrepreneurial Motivation Interpretation F value = 22.
721, shows the comparison between Mean Square Regression and Mean Square Residual .
332 / 1.
A high F value indicates that the overall Journal of Management https://myjournal.
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regression model is better than the model without independent variables.
Sig.
value = 0.
000 (<0.
, less than 0.
05, then the overall regression model is significant in explaining the dependent variable (Business Sustainabilit.
This means that there is at least one independent variable that has a significant influence on Business Sustainability.
R Square Test Table Model Summary Model R Square Adjusted R Std.
Error of Square the Estimate ,740 0,547 0,523 1,247 Predictors : (Constan.
Entrepreneutial Motivation.
Coaching Accessibility Interpretation The R Square value in model 2 is 0.
547, thus the independent variables together with the moderator variables contribute to the influence on business sustainability by 7%, and the remaining 45.
3% is contributed by other variables outside this study.
R Square Test (Coefficient of Determinatio.
R Square = 0.
547 means that this model is able to explain 54.
7% of the variation in Business Sustainability, while 45.
3% is influenced by other factors not included in the This model has a strong relationship and can explain most of the variability in Business Sustainability.
However, there are still other factors that have not been accommodated in this study.
F Test (Model Significanc.
F value = 22.
721 with Sig.
= 0.
<0.
These results indicate that the overall regression model is significant in explaining the variation in Business Sustainability.
combination of independent variables used has a simultaneous influence on Business Sustainability.
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https://myjournal.
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php/JOM Independent Variables Coaching Accessibility Material Quality t-Test (Partial Significanc.
Sig.
Interpretation (Koefisie.
0,071 0,75 0,455 Not significant 0,181 2,12 0,037 Significant .
< 0.
-0,11
-0,954
0,343
Not significant Use of Technology 0,115 1,301 0,196 Not significant Entrepreneurial Motivation 5,932 0,000 Very significant .
< Learning Methods 0,593 Entrepreneurial Motivation has the strongest and most significant influence on Business Sustainability .
= 0.
000, coefficient B = 0.
This means that the higher the entrepreneur's motivation, the higher the business sustainability.
Material Quality also has a significant effect .
= 0.
B = 0.
, which shows that the better the quality of learning materials, the higher the business Coaching Accessibility.
Learning Methods, and Use of Technology do not have a significant effect .
> 0.
, so in this study, these factors do not have a strong enough impact on Business Sustainability.
Conclusion The Effect of Hybrid Work System on Employee Welfare The results of the study show that the Hybrid Work System has a positive and significant effect on Employee Welfare.
The implementation of a hybrid work system improves the balance between work life and personal life, mental health, work motivation, and employee social interaction.
This shows that the flexibility of time and work location offered by the hybrid work system has a significant impact on improving employee welfare.
The Effect of Hybrid Work System on Company Productivity The Hybrid Work System also has a positive and significant effect on Company Productivity.
By providing flexibility and utilizing supporting technology, the hybrid work system allows employees to work more efficiently and achieve organizational This confirms that the implementation of a hybrid work system is not only beneficial for individuals but also for the overall performance of the organization.
The Effect of Employee Welfare on Company Productivity Employee welfare has a positive and significant effect on Company Productivity.
Employees who feel physically, mentally, and socially well-off tend to be more motivated, efficient, and collaborate better in achieving organizational goals.
This Journal of Management E-ISSN: 3026-3239 Vol.
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Indirect Effect: Mediation by Employee Welfare The results of the analysis show that Employee welfare mediates the relationship between Hybrid Work System and Company Productivity.
In other words, the influence of hybrid work system on company productivity becomes stronger when Employee welfare is also taken into account.
This confirms that Employee welfare is a key element in the successful implementation of hybrid work system to increase company productivity.
Moderation Role of Type of work The results of the study show that Type of work does not significantly moderate the relationship between Hybrid Work System and Employee welfare or Company Productivity.
This means that the influence of hybrid work system on Employee welfare and company productivity is relatively consistent in various Types of work, be it administrative, technical, or managerial work.
References